Madhu Bala

DAV College for Girls

Assistant Professor [Commerce and Management]

W/o Mr Deepak Verma, House No. 152/5

Saraswati Sugar Mill Colony, Radaur Road

Yamunanagar, Haryana 135001

India

  • DAV College for Girls

SCHOLARLY PAPERS

20

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116,623

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15

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Scholarly Papers (20)

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1.

A Critical Review of Digital Marketing

M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), 321–339.
Number of pages: 19 Posted: 14 Apr 2020
Madhu Bala and Deepak Verma
DAV College for Girls and ISGEC Heavy Engineering Limited
Downloads 67,565 (31)
Citation 5

Abstract:

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Internet, Marketing, Digitization, Social Media,Marketing Trends,Digital Marketing

2.

GST in India and its Impact on Indian Economy

Madhu Bala (2018, February 2). GST in India and its Impact on Indian Economy. Paper presented at Conference: GST - Impact on Indian Economy Conference, Hindu Girls College, Jagadhari (Haryana), India
Number of pages: 16 Posted: 10 Apr 2020
Madhu Bala
DAV College for Girls
Downloads 5,017 (3,027)

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Tax, GST, VAT, CGST, SCGT, IGST, Goods Service Tax, Value Added tax, India

3.

GST in India: A Critical Review

Madhu Bala (2018, March 21). GST in India: A Critical Review. Paper presented at GST: Benefits and Impact on Indian Economy Conference, Guru Nanak Girls College, Yamuna Nagar (Haryana), India
Number of pages: 14 Posted: 10 Apr 2020
Madhu Bala
DAV College for Girls
Downloads 3,358 (5,970)

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Tax, GST, VAT, CGST, SCGT, IGST, Goods Service Tax, India

4.

Investigation & Examination of Noise Pollution - Definition, Sources, Effects, Monitoring and Control

Madhu Bala and Deepak Verma (2020), “Investigation & Examination of Noise Pollution - Definition, Sources, Effects, Monitoring and Control”, International Journal of Research in Social Sciences, Vol. 10, Issue 7, pp. 182-207.
Number of pages: 26 Posted: 27 Jul 2020
Madhu Bala and Deepak Verma
DAV College for Girls and ISGEC Heavy Engineering Limited
Downloads 3,319 (6,091)

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Noise Pollution, Environmental Noise, Noise, Environmental Sound, Harmful effects of Noise, Human Health Effects, Environment, Sustainability, Mitigation, Decibel (dB)

5.

Empirical Investigation of Current Status of Corporate Social Responsibility in Indian Organizations

Downloads 3,274 ( 6,210)

Empirical Investigation of Current Status of Corporate Social Responsibility in Indian Organizations

M. Bala (2020). Empirical Investigation of Current Status of Corporate Social Responsibility in Indian Organizations. National Research Journal of Social Sciences, 5(2), 44–53.
Number of pages: 10 Posted: 10 Apr 2020 Last Revised: 17 May 2021
Madhu Bala
DAV College for Girls
Downloads 2,135 (11,990)

Abstract:

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Corporate Social Responsibility, CSR Initiative, Corporate, Stakeholder, CSR performance, CSR Training, CSR Practices, CSR

Empirical Investigation of Current Status of Corporate Social Responsibility in Indian Organizations

Madhu Bala (2020). Empirical Investigation of Current Status of Corporate Social Responsibility in Indian Organizations.National Research Journal of Social Sciences (NRJSS), 5(2), 44-53.
Number of pages: 12 Posted: 05 May 2021
Madhu Bala
DAV College for Girls
Downloads 1,139 (31,395)

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Corporate Social Responsibility, CSR Initiatice, CSR, Corporate Stakeholder, CSR Training, CSR Performance

6.

Digital Transformation: Review of Concept, Digital Framework, and Challenges

Madhu Bala (2018). Digital Transformation: Review of Concept, Digital Framework, and Challenges. In V.P. Gupta, D. Bansal (Eds.), Theoretical and Empirical Development in Management and IT (1st ed., pp. 133-152). Ghaziabad, India: Swaranjali Publication.
Number of pages: 26 Posted: 15 Aug 2020
Madhu Bala
DAV College for Girls
Downloads 2,823 (7,853)

Abstract:

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Digitalization, Digital Transformation, Business, Digital Business, Digitalization Challenges

7.

Role of Information, Communication and Technology (ICT) in Rural Development

Madhu Bala (2021). Role of Information, Communication and Technology (ICT) in Rural Development. National Research Journal of Social Sciences (NRJSS), 6(1&2), 57 – 63.
Number of pages: 7 Posted: 14 Apr 2020 Last Revised: 29 Nov 2021
Madhu Bala
DAV College for Girls
Downloads 2,749 (8,164)

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Rural, Rural Development, Information, Communication & Technology, ICT, Agriculture, Rural Health, Rural Education and Skill Training

8.

National Intellectual Property Rights Policy of India - A Review

Madhu Bala and Deepak Verma (2020).National Intellectual Property Rights Policy of India - A Review. In Menu Jain, Anita Moudgil (Eds.), Sensitizing and Imparting Awareness about Intellectual Property Rights among Students (1st ed., pp. 125-132).
Number of pages: 12 Posted: 25 Aug 2020
Madhu Bala and Deepak Verma
DAV College for Girls and ISGEC Heavy Engineering Limited
Downloads 2,544 (9,231)
Citation 1

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IPR, International Intellectual Property, Intellectual Property, Policy, IPR Policy, Intellectual Property Rights

9.

An Empirical Investigation of Managerial Perceptions in Indian Organisations Regarding CSR After Legislation of CSR in India

Madhu Bala and Deepak Verma (2019). An Empirical Investigation of Managerial Perceptions in Indian Organisations Regarding CSR After Legislation of CSR in India. International Journal of Research in Social Sciences, 9(4), 1098-1136.
Number of pages: 39 Posted: 14 Apr 2020
Madhu Bala and Deepak Verma
DAV College for Girls and ISGEC Heavy Engineering Limited
Downloads 2,519 (9,370)
Citation 2

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Corporate Social Responsibility, CSR Manager, CSR Manager Perceptions, CSR Attitudes, CSR Practices, Community Welfare, Sustainability, Perceptions regarding CSR, Company Bill Act 2013 for CSR, Mandatory CSR, CSR in India

10.

CSR Initiatives in Education in India: A Critical Review of Initiatives, Issues and Challenges

Madhu Bala (2018), “CSR Initiatives in Education in India: A Critical Review of Initiatives, Issues and Challenges”, In Subathra C., Millath M. A., Jameela S., Meenakshi V. S., Priya L. S. (Eds.), Social Responsibility (pp. 89-101). Tamilnadu, India: Mayas Publication.
Number of pages: 18 Posted: 12 Aug 2020
Madhu Bala
DAV College for Girls
Downloads 2,407 (10,049)
Citation 2

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CSR, Corporate Social Responsibilities, Issues and Challenges, Educational CSR

11.

Food Security in India - Policy, Issues and Challenges

Bala, M. (2020, February 29). Food Security in India - Policy, Issues and Challenges. Paper presented at National Seminar - Livelihood Security in India: Issues and Challenges, Maharaja Agrasen Mahavidyalaya, Jagadhari, Haryana, India.
Number of pages: 9 Posted: 10 Apr 2020
Madhu Bala
DAV College for Girls
Downloads 2,371 (10,318)

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Food Security in India, Policy, Issues, Challenges

12.

Empirical Study of the Components of CSR Practices in India: A Comparison of Private, Multinational and Public Sector Companies

M. Bala and N. Singh (2014). Empirical Study of the Components of CSR Practices in India: A Comparison of Private, Multinational and Public Sector Companies. Pacific Business Review International, 7(1), 61-72.
Number of pages: 12 Posted: 09 Apr 2020
Madhu Bala and Dr. Narendra Singh
DAV College for Girls and Independent
Downloads 2,301 (10,855)
Citation 3

Abstract:

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Corporate Social Responsibility, CSR, CSR Trends, CSR Practices, Community Welfare, Sustainability

13.

Role of Manufacturing Sector towards a Five Trillion Dollar Indian Economy by 2024

Madhu Bala (2020, February 12). Role of Manufacturing Sector towards a Five Trillion Dollar Indian Economy by 2024. Paper presented at seminar: Economic Slowdown in India: Causes and Consequences, Holy Cross College, Nagercoil, Tamil Nadu.
Number of pages: 11 Posted: 14 Aug 2020
Madhu Bala
DAV College for Girls
Downloads 2,292 (10,915)

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Manufacturing Sector, Five Trillion Dollar Indian Economy, 2024, Indian Economy, India, Economy

14.

Governance to Good Governance Through E-Governance – A Critical Review of Concept, Model, Initiatives & Challenges in India

M. Bala, D. Verma (2018). Governance to Good Governance through e-Governance - A critical review of Concept, Model, Initiatives & Challenges in India. International Journal of Management, IT & Engineering, 8(10), 224–269.
Number of pages: 26 Posted: 08 Aug 2020
Madhu Bala and Deepak Verma
DAV College for Girls and ISGEC Heavy Engineering Limited
Downloads 2,275 (11,054)

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Governance, Good Governance, e-Governance, e-Governance Challenges

15.

A Comparative Study of Methods of CSR Implementation in Indian Context

Madhu Bala (2015). A Comparative Study of Methods of CSR Implementation in Indian Context. International Journal of Management, 6(1), 5-18.
Number of pages: 14 Posted: 03 Sep 2020
Madhu Bala
DAV College for Girls
Downloads 2,177 (11,858)

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Corporate Social Responsibility (CSR), NGO, Methods, CSR Implementation.

16.

Analysis of Information Communication Technology on Crop Marketing in Zambia - Problems and Prospects

J. Phiri, M. Bala (2020). Analysis of Information Communication Technology on Crop Marketing in Zambia: Problems and Prospect. Texila International Journal of Management, 6(1), 58-66.
Number of pages: 14 Posted: 09 Apr 2020
Madhu Bala and John Phiri
DAV College for Girls and affiliation not provided to SSRN
Downloads 2,123 (12,362)

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Information Communication Technology, Crop Marketing, Problems, Prospects.

17.

Corporate Social Responsibility Activities: A Review and Evaluation After Its Legislation in India

Madhu Bala (2019, February 25-26). Corporate Social Responsibility Activities: A Review and Evaluation after its legislation in India. Paper presented at National Seminar on Recent advances in Business Management, Department of Commerce, Sant Mohan Singh Khalsa Labana Girls College, Barara, Haryana
Number of pages: 14 Posted: 10 Apr 2020
Madhu Bala
DAV College for Girls
Downloads 2,116 (12,426)

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Corporate Social Responsibility, CSR legislation, Mandatory CSR, Review and Evaluation of CSR

18.

Corporate Social Responsibility Initiatives and Practices Among Selected Indian Companies

Madhu Bala (2013). Corporate Social Responsibility Initiatives and Practices Among Selected Indian Companies. International Journal of Management, IT and Engineering, 11(3), 419-445.
Number of pages: 27
Madhu Bala
DAV College for Girls
Downloads 2,114

Abstract:

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Social Responsibility, Ethics, Initiative, Corporate, Stakeholder

19.

Leveraging information Communication Technology for Crop Marketing in Northern Province of Zambia

J. Phiri, M. Bala (2020). Leveraging information Communication Technology for Crop Marketing in Northern Province of Zambia. Texila International Journal of Management, 6(2), 117-123.
Number of pages: 14 Posted: 30 Oct 2020
Madhu Bala and John Phiri
DAV College for Girls and affiliation not provided to SSRN
Downloads 2,100 (12,584)

Abstract:

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Information Communication Technology, ICT, Crop Marketing

20.

Analysis of Reforms in Intellectual Property Rights and their impact on Intellectual Property in India

M. Bala, D. Verma (2020). Analysis of Reforms in Intellectual Property Rights and Their Impact on Intellectual Property in India. In Meenu Jain, Sensitizing and Imparting Awareness about Intellectual Property Rights among Students (Vol. 2, pp. 36-44). New Delhi, India: National Press Associates
Number of pages: 13 Posted: 18 May 2021
Madhu Bala and Deepak Verma
DAV College for Girls and ISGEC Heavy Engineering Limited
Downloads 1,179 (30,309)

Abstract:

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Intellectual Property Rights, Indian IPR Policy, Reforms, Patents, Copyrights, Trademarks, India IPR Reforms, Designs, Impact of Indian IPRs Policy