22 Chambers Street
Princeton, NJ 08544-0708
United States
Princeton University
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economics of advertising, economics & psychology, behavioral economics, cues, microfinance
Mental Accounting, Intertemporal Choice, Consumer Behavior
Behavioral economics, psychology, microfinance, marketing, field experiment, credit markets
Martyrdom Effect, Charity, Fundraising, Pain, Effort
choice, preference reversals, behavioral decision theory, post-choice satisfaction, identity salience, priming