Wen Song

Dalian University of Technology - Faculty of Management and Economics

China

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Spillover Effect of Consumer Awareness on Third Parties' Selling Strategies and Retailers' Platform Openness

Number of pages: 39 Posted: 24 Feb 2019
Wen Song, Jianqing Chen and Wenli Li
Dalian University of Technology - Faculty of Management and Economics, The University of Texas at Dallas, Jindal School of Management and Dalian University of Technology - Faculty of Management and Economics
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Abstract:

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platform openness, competition, spillover effect, online retailing