Yingkang Xie

Northwestern University - Kellogg School of Management

2001 Sheridan Road

Evanston, IL 60208

United States

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Scholarly Papers (1)

1.

High-Energy Ad Content: A Large-Scale Investigation of TV Commercials

Number of pages: 108 Posted: 11 Jan 2021 Last Revised: 29 Nov 2021
University of Notre Dame - Mendoza College of Business, Northwestern University - Kellogg School of Management, Northwestern University and University of Wisconsin-MilwaukeeUniversity of Wisconsin - Milwaukee - Sheldon B. Lubar School of Business
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Abstract:

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Advertising; ad-tuning; ad-avoidance; multimedia Data; audio information retrieval