Mark A.A.M. Leenders

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Assistant Professor

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

SCHOLARLY PAPERS

5

DOWNLOADS
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Top 27,010

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1,700

CITATIONS
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Top 39,954

in Total Papers Citations

12

Scholarly Papers (5)

1.

Competitiveness of Family Businesses

ERIM Report Series Reference No. ERS-2001-50-MKT
Number of pages: 33 Posted: 18 Feb 2003
Mark A.A.M. Leenders and Eric Waarts
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 704 (35,156)

Abstract:

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family business, stratetic orientations, competitiveness

2.

How the Impact of Integration of Marketing and R&D Differs Depending on a Firm?S Resources and its Strategic Scope

ERIM Report Series Reference No. ERS-2002-68-MKT
Number of pages: 50 Posted: 17 Feb 2003
Mark A.A.M. Leenders and Berend Wierenga
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 475 (58,701)

Abstract:

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marketing-R&D interface, new product performance, resources, strategic scope

3.

The Effectiveness of Different Mechanisms for Integrating Marketing and R&D

ERIM Report Series Reference No. ERS-2001-20-MKT
Number of pages: 47 Posted: 10 Feb 2003
Mark A.A.M. Leenders and Berend Wierenga
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 403 (71,660)
Citation 1

Abstract:

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marketing, interfaces, productontwikkeling, interne organisatie, farmaceutische industrie

4.

User Innovation and Entrepreneurship in the Virtual Worlds

Number of pages: 44 Posted: 06 Nov 2014 Last Revised: 16 May 2016
Yanto Chandra and Mark A.A.M. Leenders
City University of Hong Kong and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 95 (272,451)

Abstract:

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user innovation, user entrepreneurship, Second Life, virtual life.

5.

Antecedents and Consequences of Green Innovation in the Wine Industry: The Role of Channel Structure

Number of pages: 35 Posted: 06 Nov 2014
Mark A.A.M. Leenders and Yanto Chandra
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and City University of Hong Kong
Downloads 23 (501,275)

Abstract:

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