Katrijn Gielens

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

Associate Professor

P.O. Box 1738

3000 DR Rotterdam, NL 3062 PA

Netherlands

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

Number of pages: 47 Posted: 01 Oct 2003
Jan‐Benedict EM Steenkamp and Katrijn Gielens
University of North Carolina (UNC) at Chapel Hill - Marketing Area and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 418 (58,489)
Citation 12

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Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

Journal of Consumer Research, December 2003
Posted: 27 Oct 2003
Jan‐Benedict EM Steenkamp and Katrijn Gielens
University of North Carolina (UNC) at Chapel Hill - Marketing Area and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

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2.

How to Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies

ERIM Report Series Reference No. ERS-2004-038-MKT
Number of pages: 53 Posted: 29 Sep 2004
Katrijn Gielens and M. G. Dekimpe
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 355 (67,272)

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international expansion, entry decisions, retailing, transition economies

3.

Intra- and Inter-Format Competition Among Discounters and Supermarkets

CEPR Discussion Paper No. DP6964
Number of pages: 49 Posted: 02 Dec 2008
Catholic University of Leuven (KUL) - Department of Applied Economics, Catholic University of Leuven (KUL) - Department of Applied Economics, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 6 (533,166)
Citation 3
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empirical entry models, hard discounters, supermarket competition