Katrijn Gielens

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

Associate Professor

P.O. Box 1738

3000 DR Rotterdam, NL 3062 PA

Netherlands

SCHOLARLY PAPERS

3

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877

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in Total Papers Citations

14

CROSSREF CITATIONS

18

Scholarly Papers (3)

Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

Number of pages: 47 Posted: 01 Oct 2003
Jan‐Benedict EM Steenkamp and Katrijn Gielens
University of North Carolina (UNC) at Chapel Hill - Marketing Area and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 449 (80,651)
Citation 12

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Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

Posted: 27 Oct 2003
Jan‐Benedict EM Steenkamp and Katrijn Gielens
University of North Carolina (UNC) at Chapel Hill - Marketing Area and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

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2.

How to Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies

Number of pages: 53 Posted: 29 Sep 2004
Katrijn Gielens and M. G. Dekimpe
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 422 (87,597)
Citation 2

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international expansion, entry decisions, retailing, transition economies

3.

Intra- and Inter-Format Competition Among Discounters and Supermarkets

CEPR Discussion Paper No. DP6964
Number of pages: 49 Posted: 02 Dec 2008
Catholic University of Leuven (KUL) - Department of Applied Economics, Catholic University of Leuven (KUL) - Department of Applied Economics, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 6 (749,014)
Citation 3
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empirical entry models, hard discounters, supermarket competition