Fareena Sultan

Northeastern University - Marketing Area

Associate Professor

Boston, MA 02115

United States

http://www.cba.neu.edu/~fsultan

SCHOLARLY PAPERS

2

DOWNLOADS
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Top 17,831

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2,147

CITATIONS
Rank 20,169

SSRN RANKINGS

Top 20,169

in Total Papers Citations

15

Scholarly Papers (2)

1.

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study

Journal of Marketing, Vol. 69, No. 4, pp. 133-152, October 2005 , Northeastern U. D’Amore-McKim School of Business Research Paper No. 380404,
Number of pages: 48 Posted: 17 Feb 2003 Last Revised: 30 Mar 2015
Northeastern University - D'Amore-McKim School of Business, Texas A&M University - Department of Marketing, Northeastern University - Marketing Area and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 2,106 (5,012)
Citation 15

Abstract:

E-Business, Trust, Internet marketing, Web site design, Online strategy

2.

Incorporating Choice Dynamics in Models of Consumer Behavior

Marketing Letters 2:3, (1991): 241-252
Number of pages: 13 Posted: 25 Apr 2014
University of Texas at Austin - Department of Marketing, University of Texas at Austin, Northwestern University, University of North Carolina (UNC) at Chapel Hill, Rice University, University of Alberta, University of Texas at Dallas, University of Iowa - Henry B. Tippie College of Business, Northeastern University - Marketing Area, Tokyo Institute of Technology, University of Iowa and New York University (NYU) - Department of Marketing
Downloads 28 (352,445)

Abstract:

Choice Dynamics, Buyer Behavior