S. Stremersch

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

Professor

P.O. Box 1738

3000 DR Rotterdam, NL 3062 PA

Netherlands

  • Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

    • Email
    • Tel: +31 10 408 8719
    • Fax: +31 10 408 9160
SCHOLARLY PAPERS

23

DOWNLOADS
Rank 10,715

SSRN RANKINGS

Top 10,715

in Total Papers Downloads

4,902

SSRN CITATIONS
Rank 6,475

SSRN RANKINGS

Top 6,475

in Total Papers Citations

43

CROSSREF CITATIONS

146

Scholarly Papers (23)

Actions:
Email selected abstracts
1.

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Journal of Marketing, Vol. 66, p. 72, January 2002
Number of pages: 18 Posted: 31 May 2006
Gerard J. Tellis and S. Stremersch
University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 1,766 (10,296)
Citation 11

Abstract:

Loading...

Bundling, Marketing, Strategy

2.

Indirect Network Effects in New Product Growth

Downloads 452 ( 70,950)
Citation 22

Indirect Network Effects in New Product Growth

Marshall School of Business Working Paper No. MKT 01-07
Number of pages: 52 Posted: 01 Feb 2007
S. Stremersch, Gerard J. Tellis and Philip Hans Franses
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 227 (150,253)
Citation 2

Abstract:

Loading...

Indirect Network Effects, New Product Growth, Takeoff, Chicken-and-Egg

Indirect Network Effects in New Product Growth

ERIM Report Series Reference No. ERS-2007-019-MKT
Number of pages: 54 Posted: 12 Apr 2007
S. Stremersch, G.J. Tellis, Philip Hans Franses and Jeroen L.G. Binken
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), affiliation not provided to SSRN, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR)
Downloads 225 (151,553)
Citation 5

Abstract:

Loading...

Chicken-and-Egg, New Product Growth, Indirect Network Effects, Takeoff

3.

Understanding and Managing International Growth of New Products

International Journal of Research in Marketing, Vol. 21, No. 4 , December 2004
Number of pages: 18 Posted: 25 May 2006
Gerard J. Tellis and S. Stremersch
University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 290 (117,612)
Citation 1

Abstract:

Loading...

New product growth, International marketing, International diffusion

4.

The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness

Marketing Science, Vol. 22, No. 2, Spring 2003
Number of pages: 21 Posted: 25 May 2006
Gerard J. Tellis, S. Stremersch and Eden Yin
University of Southern California - Marshall School of Business, Department of Marketing, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Cambridge - Judge Business School
Downloads 243 (141,104)
Citation 4

Abstract:

Loading...

International New Product Growth, New Product Takeoff, New Product Growth, International Diffusion, Diffusion of Innovations

5.

Buying High Tech Products

ERIM Report Series Reference No. ERS-2001-27-MKT
Number of pages: 48 Posted: 26 Aug 2006
Stefan Wuyts, S. Stremersch and Philip Hans Franses
Catholic University of Leuven (KUL), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 239 (143,352)

Abstract:

Loading...

technology-intensive markets, embeddedness, buying behavior, tie strength, conjoint analysis

6.

Contagion and Heterogeneity in New Product Diffusion: An Emperical Test

ERIM Report Series Reference No. ERS-2003-077-MKT
Number of pages: 53 Posted: 29 Jan 2004
Christophe Van den Bulte and S. Stremersch
University of Pennsylvania - Marketing Department and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 226 (151,348)

Abstract:

Loading...

income heterogeneity, innovation diffusion, meta-analysis, national culture, social contagion

7.

The Effect of Superstar Software on Hardware Sales in System Markets

ERIM Report Series Reference No. ERS-2008-025-MKT
Number of pages: 51 Posted: 21 May 2008
Jeroen L.G. Binken and S. Stremersch
Erasmus University Rotterdam (EUR) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 206 (165,014)
Citation 5

Abstract:

Loading...

system markets, superstars, indirect network effects, new product introductions, software, hardware, video game industry

8.

The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link?

ERIM Report Series Reference No. ERS-2007-056-MKT
Number of pages: 40 Posted: 15 Oct 2007
Sriram Venkataraman and S. Stremersch
University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 200 (169,745)
Citation 1

Abstract:

Loading...

public policy, side effects, sampling, Physician decision-making, drug effectiveness, drug prescription, marketing efforts, patient requests, pharmaceuticals, sample-dispensing

9.

The Effect of Customer Empowerment on Adherence to Expert Advice

ERIM Report Series Reference No. ERS-2014-005-MKT
Number of pages: 58 Posted: 31 Mar 2014
Nuno M.A. Camacho, Martijn G. de Jong and S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 197 (172,164)

Abstract:

Loading...

relationship, services marketing, expert services, professional services, advice-taking, advice-giving, adherence to expert advice, empowerment, delegation, international marketing research, cross-cultural studies, health marketing, consumer behavior

10.

The Quest for Citations: Drivers of Article Impact

Downloads 156 (211,100)
Citation 12

The Quest for Citations: Drivers of Article Impact

ERIM Report Series Reference No. ERS-2006-061-MKT
Number of pages: 55 Posted: 23 Dec 2006
S. Stremersch, I. Verniers and P.C. Verhoef
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 110 (277,727)

Abstract:

Loading...

Impact, Citation Analysis, Referencing, Scientometrics, Cite

The Quest for Citations: Drivers of Article Impact

ERIM Report Series Reference No. ERS-2006-061-MKT
Number of pages: 55 Posted: 03 Nov 2008
S. Stremersch, I. Verniers and Peter C. Verhoef
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), affiliation not provided to SSRN and University of Groningen - Department of Marketing & Marketing Research
Downloads 46 (454,121)
Citation 2

Abstract:

Loading...

Impact, Citation Analysis, Referencing, Scientometrics, Cite

11.

Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes

ERIM Report Series Reference No. ERS-2008-026-MKT
Number of pages: 49 Posted: 21 Nov 2008
S. Stremersch and Aurelie Lemmens
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Rotterdam School of Management, Erasmus University Rotterdam
Downloads 147 (221,692)

Abstract:

Loading...

international new product growth, drug, pharmaceutical, regulation, culture, economics, timevarying effects, penalized splines

12.

The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price

ERIM Report Series Reference No. ERS-2011-010-MKT
Number of pages: 55 Posted: 31 May 2011
I. Verniers, S. Stremersch and Christophe Croux
affiliation not provided to SSRN, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES)
Downloads 138 (233,192)

Abstract:

Loading...

regulation, pharmaceutical, entry timing, launch price, launch window, international new product launch

13.

Modeling Generational Transitions from Aggregate Data

Number of pages: 37 Posted: 18 Feb 2003
Philip Hans Franses and S. Stremersch
Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 136 (235,940)

Abstract:

Loading...

technological generations, regime-switching models, diffusion modeling

14.

Dynamics in International Market Segmentation of New Product Growth

Number of pages: 49 Posted: 17 Aug 2011
Aurelie Lemmens, Christophe Croux and S. Stremersch
Rotterdam School of Management, Erasmus University Rotterdam, KU Leuven - Faculty of Business and Economics (FEB) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 130 (244,361)

Abstract:

Loading...

country segmentation, dynamic segments, international new product growth, penalized splines, semiparametric modeling

15.

Modeling Global Spill-Over of New Product Takeoff

ERIM Report Series Reference No. ERS-2008-067-MKT
Number of pages: 59 Posted: 21 Nov 2008
Yvonne M. van Everdingen, D. Fok and S. Stremersch
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 101 (292,995)
Citation 3

Abstract:

Loading...

new product takeoff, hazard model, global, cross-country, spill-over

16.

In Search of an Audience..

ERIM Report Series Reference No. EIA-2005-025-MKT
Number of pages: 42 Posted: 26 Feb 2008
S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 75 (351,916)

Abstract:

Loading...

marketing, marketing research, philosophy of science, takeoff, globalization, pharmaceuticals, biotechnology, knowledge economy

17.

Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing

ERIM Report Series Reference No. ERS-2010-005-MKT
Number of pages: 45 Posted: 19 Jan 2010
Ashish Sood and S. Stremersch
University of California Riverside and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 64 (383,123)

Abstract:

Loading...

technology evolution, reviews, performance, statins, sales, detailing, marketing, innovation

18.

The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space

Downloads 62 (389,443)
Citation 1

The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space

Marketing Science, Forthcoming
Number of pages: 51 Posted: 07 Oct 2012 Last Revised: 21 Feb 2013
S. Stremersch, Vardit Landsman and Sriram Venkataraman
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Tel Aviv University and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 62 (394,666)
Citation 1

Abstract:

Loading...

Pharmaceuticals, advertising, patient request, prescriptions, socio-demographics

The Relationship between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space

Marketing Science, Vol. 32, No. 1, 2013; pp. 89-110; DOI: 10.1287/mksc.1120.0757
Posted: 13 Nov 2013
S. Stremersch, Vardit Landsman and Sriraman Venkataraman
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Tel Aviv University and University of North Carolina (UNC) at Chapel Hill - Marketing Area

Abstract:

Loading...

pharmaceutical marketing, advertising, requests, prescriptions, sociodemographics, minorities, race/origin, DTCA

19.

Unraveling Scientific Impact: Citation Types in Marketing Journals

International Journal of Research in Marketing, 32(1), January-February, 2015, ERIM Report Series Reference No. ERS-2014-014-MKT
Number of pages: 49 Posted: 17 Oct 2014
S. Stremersch, Nuno M.A. Camacho, Sofie Vanneste and Isabel Verniers
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Ghent University and Professor of Marketing, Ghent University-Universiteit Gent
Downloads 39 (475,036)
Citation 1

Abstract:

Loading...

Science, citation, scientometrics, philosophy of science, marketing, innovation

20.

Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities

ERIM Report Series Reference: ERS-2019-007-MKT
Number of pages: 51 Posted: 21 May 2019 Last Revised: 22 Jun 2020
S. Stremersch and Russell S. Winer
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and New York University (NYU) - Department of Marketing
Downloads 23 (559,225)

Abstract:

Loading...

business school, marketing, research, business school, managerial relevance, incentives, scientometrics, metrics, rewards, rigor

21.

Faculty Research Incentives and Business School Health: A New Perspective for Marketing

Number of pages: 50 Posted: 23 Jun 2020
S. Stremersch, Russell S. Winer and Nuno Almeida Camacho
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), New York University (NYU) - Department of Marketing and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 12 (632,704)

Abstract:

Loading...

business school, marketing, academic research, research faculty, incentives, scientometrics

22.

Marketing Mass-Customized Products: Striking the Balance between Utility and Complexity

Journal of Marketing Research, Vol. 42 , pp. 219-227, May 2005
Posted: 29 Apr 2008
Benedict G. C. Dellaert and S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

Abstract:

Loading...

mass-customization, consumer choice, choice models

23.

Buying Modular Systems in Technology-Intensive Markets

Journal of Marketing Research, Vol. 40, pp. 335-350, August 2003
Posted: 12 Jan 2005
S. Stremersch, Allen M. Weiss, Benedict G. C. Dellaert and Ruud T. Frambach
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Southern California - Marketing Department, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and VU University Amsterdam

Abstract:

Loading...

modular systems, high-tech marketing, buying behavior