S. Stremersch

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

Professor

P.O. Box 1738

3000 DR Rotterdam, NL 3062 PA

Netherlands

  • Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

    • Email
    • Tel: +31 10 408 8719
    • Fax: +31 10 408 9160
SCHOLARLY PAPERS

26

DOWNLOADS
Rank 15,129

SSRN RANKINGS

Top 15,129

in Total Papers Downloads

6,827

TOTAL CITATIONS
Rank 7,466

SSRN RANKINGS

Top 7,466

in Total Papers Citations

59

Scholarly Papers (26)

Actions:
Email selected abstracts
1.

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Journal of Marketing, Vol. 66, p. 72, January 2002
Number of pages: 18 Posted: 31 May 2006
Gerard J. Tellis and S. Stremersch
University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 2,130 (15,570)
Citation 13

Abstract:

Loading...

Bundling, Marketing, Strategy

2.

Indirect Network Effects in New Product Growth

Downloads 588 (97,497)
Citation 8

Indirect Network Effects in New Product Growth

ERIM Report Series Reference No. ERS-2007-019-MKT
Number of pages: 54 Posted: 12 Apr 2007
S. Stremersch, G.J. Tellis, Philip Hans Franses and Jeroen L.G. Binken
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), affiliation not provided to SSRN, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR)
Downloads 313 (201,109)
Citation 6

Abstract:

Loading...

Chicken-and-Egg, New Product Growth, Indirect Network Effects, Takeoff

Indirect Network Effects in New Product Growth

Marshall School of Business Working Paper No. MKT 01-07
Number of pages: 52 Posted: 01 Feb 2007
S. Stremersch, Gerard J. Tellis and Philip Hans Franses
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 275 (230,566)
Citation 2

Abstract:

Loading...

Indirect Network Effects, New Product Growth, Takeoff, Chicken-and-Egg

3.

Understanding and Managing International Growth of New Products

International Journal of Research in Marketing, Vol. 21, No. 4 , December 2004
Number of pages: 18 Posted: 25 May 2006
Gerard J. Tellis and S. Stremersch
University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 351 (179,232)
Citation 1

Abstract:

Loading...

New product growth, International marketing, International diffusion

4.

The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness

Marketing Science, Vol. 22, No. 2, Spring 2003
Number of pages: 21 Posted: 25 May 2006
Gerard J. Tellis, S. Stremersch and Eden Yin
University of Southern California - Marshall School of Business, Department of Marketing, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Cambridge - Judge Business School
Downloads 308 (206,381)
Citation 4

Abstract:

Loading...

International New Product Growth, New Product Takeoff, New Product Growth, International Diffusion, Diffusion of Innovations

5.

Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes

ERIM Report Series Reference No. ERS-2008-026-MKT
Number of pages: 49 Posted: 21 Nov 2008
S. Stremersch and Aurelie Lemmens
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Rotterdam School of Management, Erasmus University Rotterdam
Downloads 286 (223,084)

Abstract:

Loading...

international new product growth, drug, pharmaceutical, regulation, culture, economics, timevarying effects, penalized splines

6.

Buying High Tech Products

ERIM Report Series Reference No. ERS-2001-27-MKT
Number of pages: 48 Posted: 26 Aug 2006
Stefan Wuyts, S. Stremersch and Philip Hans Franses
Catholic University of Leuven (KUL), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 283 (225,546)

Abstract:

Loading...

technology-intensive markets, embeddedness, buying behavior, tie strength, conjoint analysis

7.

The Quest for Citations: Drivers of Article Impact

Downloads 275 (232,156)
Citation 2

The Quest for Citations: Drivers of Article Impact

ERIM Report Series Reference No. ERS-2006-061-MKT
Number of pages: 55 Posted: 23 Dec 2006
S. Stremersch, I. Verniers and P.C. Verhoef
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 142 (426,862)

Abstract:

Loading...

Impact, Citation Analysis, Referencing, Scientometrics, Cite

The Quest for Citations: Drivers of Article Impact

ERIM Report Series Reference No. ERS-2006-061-MKT
Number of pages: 55 Posted: 03 Nov 2008
S. Stremersch, I. Verniers and Peter C. Verhoef
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), affiliation not provided to SSRN and University of Groningen - Department of Marketing & Marketing Research
Downloads 133 (450,133)
Citation 2

Abstract:

Loading...

Impact, Citation Analysis, Referencing, Scientometrics, Cite

8.

The Effect of Superstar Software on Hardware Sales in System Markets

ERIM Report Series Reference No. ERS-2008-025-MKT
Number of pages: 51 Posted: 21 May 2008
Jeroen L.G. Binken and S. Stremersch
Erasmus University Rotterdam (EUR) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 270 (236,586)
Citation 15

Abstract:

Loading...

system markets, superstars, indirect network effects, new product introductions, software, hardware, video game industry

9.

Contagion and Heterogeneity in New Product Diffusion: An Emperical Test

ERIM Report Series Reference No. ERS-2003-077-MKT
Number of pages: 53 Posted: 29 Jan 2004
Christophe Van den Bulte and S. Stremersch
University of Pennsylvania - Marketing Department and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 259 (246,800)

Abstract:

Loading...

income heterogeneity, innovation diffusion, meta-analysis, national culture, social contagion

10.

The Effect of Customer Empowerment on Adherence to Expert Advice

ERIM Report Series Reference No. ERS-2014-005-MKT
Number of pages: 58 Posted: 31 Mar 2014
Nuno M.A. Camacho, Martijn G. de Jong and S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 250 (255,841)

Abstract:

Loading...

relationship, services marketing, expert services, professional services, advice-taking, advice-giving, adherence to expert advice, empowerment, delegation, international marketing research, cross-cultural studies, health marketing, consumer behavior

11.

The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link?

ERIM Report Series Reference No. ERS-2007-056-MKT
Number of pages: 40 Posted: 15 Oct 2007
Sriram Venkataraman and S. Stremersch
University of North Carolina - Chapel Hill, Kenan-Flagler Business School and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 248 (257,840)
Citation 6

Abstract:

Loading...

public policy, side effects, sampling, Physician decision-making, drug effectiveness, drug prescription, marketing efforts, patient requests, pharmaceuticals, sample-dispensing

12.

The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price

ERIM Report Series Reference No. ERS-2011-010-MKT
Number of pages: 55 Posted: 31 May 2011
I. Verniers, S. Stremersch and Christophe Croux
affiliation not provided to SSRN, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES)
Downloads 236 (270,519)

Abstract:

Loading...

regulation, pharmaceutical, entry timing, launch price, launch window, international new product launch

13.

Dynamics in International Market Segmentation of New Product Growth

Number of pages: 49 Posted: 17 Aug 2011
Aurelie Lemmens, Christophe Croux and S. Stremersch
Rotterdam School of Management, Erasmus University Rotterdam, KU Leuven - Faculty of Business and Economics (FEB) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 201 (315,219)
Citation 1

Abstract:

Loading...

country segmentation, dynamic segments, international new product growth, penalized splines, semiparametric modeling

14.

Modeling Generational Transitions from Aggregate Data

Number of pages: 37 Posted: 18 Feb 2003
Philip Hans Franses and S. Stremersch
Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 160 (386,303)

Abstract:

Loading...

technological generations, regime-switching models, diffusion modeling

15.

Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing

Number of pages: 55 Posted: 03 Dec 2020 Last Revised: 10 Feb 2021
S. Stremersch, Russell S. Winer and Nuno Almeida Camacho
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), New York University (NYU) - Department of Marketing and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 155 (397,011)

Abstract:

Loading...

business schools, marketing, academic research, research faculty, incentives, scientometrics

16.

Modeling Global Spill-Over of New Product Takeoff

ERIM Report Series Reference No. ERS-2008-067-MKT
Number of pages: 59 Posted: 21 Nov 2008
Yvonne M. van Everdingen, D. Fok, D. Fok and S. Stremersch
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 149 (410,074)
Citation 3

Abstract:

Loading...

new product takeoff, hazard model, global, cross-country, spill-over

17.

Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities

ERIM Report Series Reference: ERS-2019-007-MKT
Number of pages: 51 Posted: 21 May 2019 Last Revised: 22 Jun 2020
S. Stremersch and Russell S. Winer
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and New York University (NYU) - Department of Marketing
Downloads 107 (529,742)

Abstract:

Loading...

business school, marketing, research, business school, managerial relevance, incentives, scientometrics, metrics, rewards, rigor

18.

Financial Projections in Innovation Selection: The Role of Scenario Presentation, Expertise, and Risk

International Journal of Research in Marketing (2022), Vol. 39, No. 3, pp. 907–926, International Journal of Research in Marketing, volume 39, issue 3, 2022 [10.1016/j.ijresmar.2021.10.009]
Number of pages: 51 Posted: 27 Dec 2021
Vardan Avagyan, Nuno Almeida Camacho, Wim A. Van der Stede and S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), London School of Economics & Political Science (LSE) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 100 (556,120)
Citation 1

Abstract:

Loading...

Innovation, Innovation project selection decisions, Financial projections, Marketing-Accounting interface, Marketing-Finance interface, New product development, Scenario presentation

19.

The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space

Downloads 98 (563,668)
Citation 1

The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space

Marketing Science, Forthcoming
Number of pages: 51 Posted: 07 Oct 2012 Last Revised: 21 Feb 2013
S. Stremersch, Vardit Landsman and Sriram Venkataraman
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Tel Aviv University and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 98 (569,077)
Citation 1

Abstract:

Loading...

Pharmaceuticals, advertising, patient request, prescriptions, socio-demographics

The Relationship between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space

Marketing Science, Vol. 32, No. 1, 2013; pp. 89-110; DOI: 10.1287/mksc.1120.0757
Posted: 13 Nov 2013
S. Stremersch, Vardit Landsman and Sriraman Venkataraman
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Tel Aviv University and University of North Carolina (UNC) at Chapel Hill - Marketing Area

Abstract:

Loading...

pharmaceutical marketing, advertising, requests, prescriptions, sociodemographics, minorities, race/origin, DTCA

20.

Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing

ERIM Report Series Reference No. ERS-2010-005-MKT
Number of pages: 45 Posted: 19 Jan 2010
Ashish Sood and S. Stremersch
University of California, Riverside (UCR) - School of Business Administration and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 98 (563,668)

Abstract:

Loading...

technology evolution, reviews, performance, statins, sales, detailing, marketing, innovation

21.

In Search of an Audience..

ERIM Report Series Reference No. EIA-2005-025-MKT
Number of pages: 42 Posted: 26 Feb 2008
S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 97 (567,454)

Abstract:

Loading...

marketing, marketing research, philosophy of science, takeoff, globalization, pharmaceuticals, biotechnology, knowledge economy

22.

Faculty Research Incentives and Business School Health: A New Perspective for Marketing

Number of pages: 50 Posted: 23 Jun 2020
S. Stremersch, Russell S. Winer and Nuno Almeida Camacho
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), New York University (NYU) - Department of Marketing and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 75 (660,956)

Abstract:

Loading...

business school, marketing, academic research, research faculty, incentives, scientometrics

23.

Unraveling Scientific Impact: Citation Types in Marketing Journals

International Journal of Research in Marketing, 32(1), January-February, 2015, ERIM Report Series Reference No. ERS-2014-014-MKT
Number of pages: 49 Posted: 17 Oct 2014
S. Stremersch, Nuno M.A. Camacho, Sofie Vanneste and Isabel Verniers
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Ghent University and Professor of Marketing, Ghent University-Universiteit Gent
Downloads 70 (685,866)
Citation 4

Abstract:

Loading...

Science, citation, scientometrics, philosophy of science, marketing, innovation

24.

Reducing Biases in Advertising Effectiveness Research: New Meta-Analytic Evidence

ERIM Report Series Reference Forthcoming
Number of pages: 87 Posted: 06 Dec 2022
Joseph Korkames, T. D. Stanley and S. Stremersch
affiliation not provided to SSRN, Deakin University and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 33 (952,748)

Abstract:

Loading...

advertising, sales, meta-analysis, publication bias, marketing mix

25.

Marketing Mass-Customized Products: Striking the Balance between Utility and Complexity

Journal of Marketing Research, Vol. 42 , pp. 219-227, May 2005
Posted: 29 Apr 2008
Benedict G. C. Dellaert and S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

Abstract:

Loading...

mass-customization, consumer choice, choice models

26.

Buying Modular Systems in Technology-Intensive Markets

Journal of Marketing Research, Vol. 40, pp. 335-350, August 2003
Posted: 12 Jan 2005
S. Stremersch, Allen M. Weiss, Benedict G. C. Dellaert and Ruud T. Frambach
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Southern California - Marketing Department, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and VU University Amsterdam

Abstract:

Loading...

modular systems, high-tech marketing, buying behavior