S. Stremersch

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

Professor

P.O. Box 1738

3000 DR Rotterdam, NL 3062 PA

Netherlands

  • Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

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    • Tel: +31 10 408 8719
    • Fax: +31 10 408 9160
SCHOLARLY PAPERS

26

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75

CROSSREF CITATIONS

146

Scholarly Papers (26)

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1.

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Journal of Marketing, Vol. 66, p. 72, January 2002
Number of pages: 18 Posted: 31 May 2006
Gerard J. Tellis and S. Stremersch
University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 1,891 (15,415)
Citation 13

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Bundling, Marketing, Strategy

2.

Indirect Network Effects in New Product Growth

Downloads 520 (93,748)
Citation 25

Indirect Network Effects in New Product Growth

ERIM Report Series Reference No. ERS-2007-019-MKT
Number of pages: 54 Posted: 12 Apr 2007
S. Stremersch, G.J. Tellis, Philip Hans Franses and Jeroen L.G. Binken
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), affiliation not provided to SSRN, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR)
Downloads 263 (198,898)
Citation 6

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Chicken-and-Egg, New Product Growth, Indirect Network Effects, Takeoff

Indirect Network Effects in New Product Growth

Marshall School of Business Working Paper No. MKT 01-07
Number of pages: 52 Posted: 01 Feb 2007
S. Stremersch, Gerard J. Tellis and Philip Hans Franses
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 257 (203,570)
Citation 2

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Indirect Network Effects, New Product Growth, Takeoff, Chicken-and-Egg

3.

Understanding and Managing International Growth of New Products

International Journal of Research in Marketing, Vol. 21, No. 4 , December 2004
Number of pages: 18 Posted: 25 May 2006
Gerard J. Tellis and S. Stremersch
University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 317 (164,815)
Citation 1

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New product growth, International marketing, International diffusion

4.

The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness

Marketing Science, Vol. 22, No. 2, Spring 2003
Number of pages: 21 Posted: 25 May 2006
Gerard J. Tellis, S. Stremersch and Eden Yin
University of Southern California - Marshall School of Business, Department of Marketing, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Cambridge - Judge Business School
Downloads 276 (190,348)
Citation 4

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International New Product Growth, New Product Takeoff, New Product Growth, International Diffusion, Diffusion of Innovations

5.

Buying High Tech Products

ERIM Report Series Reference No. ERS-2001-27-MKT
Number of pages: 48 Posted: 26 Aug 2006
Stefan Wuyts, S. Stremersch and Philip Hans Franses
Catholic University of Leuven (KUL), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 263 (199,877)

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technology-intensive markets, embeddedness, buying behavior, tie strength, conjoint analysis

6.

Contagion and Heterogeneity in New Product Diffusion: An Emperical Test

ERIM Report Series Reference No. ERS-2003-077-MKT
Number of pages: 53 Posted: 29 Jan 2004
Christophe Van den Bulte and S. Stremersch
University of Pennsylvania - Marketing Department and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 250 (210,109)

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income heterogeneity, innovation diffusion, meta-analysis, national culture, social contagion

7.

The Effect of Superstar Software on Hardware Sales in System Markets

ERIM Report Series Reference No. ERS-2008-025-MKT
Number of pages: 51 Posted: 21 May 2008
Jeroen L.G. Binken and S. Stremersch
Erasmus University Rotterdam (EUR) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 242 (216,898)
Citation 13

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system markets, superstars, indirect network effects, new product introductions, software, hardware, video game industry

8.

The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link?

ERIM Report Series Reference No. ERS-2007-056-MKT
Number of pages: 40 Posted: 15 Oct 2007
Sriram Venkataraman and S. Stremersch
University of North Carolina - Chapel Hill, Kenan-Flagler Business School and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 229 (228,892)
Citation 2

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public policy, side effects, sampling, Physician decision-making, drug effectiveness, drug prescription, marketing efforts, patient requests, pharmaceuticals, sample-dispensing

9.

The Effect of Customer Empowerment on Adherence to Expert Advice

ERIM Report Series Reference No. ERS-2014-005-MKT
Number of pages: 58 Posted: 31 Mar 2014
Nuno M.A. Camacho, Martijn G. de Jong and S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 220 (237,694)

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relationship, services marketing, expert services, professional services, advice-taking, advice-giving, adherence to expert advice, empowerment, delegation, international marketing research, cross-cultural studies, health marketing, consumer behavior

10.

The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price

ERIM Report Series Reference No. ERS-2011-010-MKT
Number of pages: 55 Posted: 31 May 2011
I. Verniers, S. Stremersch and Christophe Croux
affiliation not provided to SSRN, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES)
Downloads 205 (253,677)

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regulation, pharmaceutical, entry timing, launch price, launch window, international new product launch

11.

The Quest for Citations: Drivers of Article Impact

Downloads 196 (264,237)
Citation 16

The Quest for Citations: Drivers of Article Impact

ERIM Report Series Reference No. ERS-2006-061-MKT
Number of pages: 55 Posted: 23 Dec 2006
S. Stremersch, I. Verniers and P.C. Verhoef
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 130 (373,248)

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Impact, Citation Analysis, Referencing, Scientometrics, Cite

The Quest for Citations: Drivers of Article Impact

ERIM Report Series Reference No. ERS-2006-061-MKT
Number of pages: 55 Posted: 03 Nov 2008
S. Stremersch, I. Verniers and Peter C. Verhoef
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), affiliation not provided to SSRN and University of Groningen - Department of Marketing & Marketing Research
Downloads 66 (584,862)
Citation 2

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Impact, Citation Analysis, Referencing, Scientometrics, Cite

12.

Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes

ERIM Report Series Reference No. ERS-2008-026-MKT
Number of pages: 49 Posted: 21 Nov 2008
S. Stremersch and Aurelie Lemmens
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Rotterdam School of Management, Erasmus University Rotterdam
Downloads 189 (273,014)

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international new product growth, drug, pharmaceutical, regulation, culture, economics, timevarying effects, penalized splines

13.

Dynamics in International Market Segmentation of New Product Growth

Number of pages: 49 Posted: 17 Aug 2011
Aurelie Lemmens, Christophe Croux and S. Stremersch
Rotterdam School of Management, Erasmus University Rotterdam, KU Leuven - Faculty of Business and Economics (FEB) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 164 (308,718)
Citation 1

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country segmentation, dynamic segments, international new product growth, penalized splines, semiparametric modeling

14.

Modeling Generational Transitions from Aggregate Data

Number of pages: 37 Posted: 18 Feb 2003
Philip Hans Franses and S. Stremersch
Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 152 (329,122)

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technological generations, regime-switching models, diffusion modeling

15.

Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing

Number of pages: 55 Posted: 03 Dec 2020 Last Revised: 10 Feb 2021
S. Stremersch, Russell S. Winer and Nuno Almeida Camacho
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), New York University (NYU) - Department of Marketing and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 129 (374,238)

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business schools, marketing, academic research, research faculty, incentives, scientometrics

16.

Modeling Global Spill-Over of New Product Takeoff

ERIM Report Series Reference No. ERS-2008-067-MKT
Number of pages: 59 Posted: 21 Nov 2008
Yvonne M. van Everdingen, D. Fok, D. Fok and S. Stremersch
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 124 (385,641)
Citation 3

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new product takeoff, hazard model, global, cross-country, spill-over

17.

Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing

ERIM Report Series Reference No. ERS-2010-005-MKT
Number of pages: 45 Posted: 19 Jan 2010
Ashish Sood and S. Stremersch
University of California Riverside and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 91 (478,893)

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technology evolution, reviews, performance, statins, sales, detailing, marketing, innovation

18.

In Search of an Audience..

ERIM Report Series Reference No. EIA-2005-025-MKT
Number of pages: 42 Posted: 26 Feb 2008
S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 91 (478,893)

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marketing, marketing research, philosophy of science, takeoff, globalization, pharmaceuticals, biotechnology, knowledge economy

19.

The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space

Downloads 84 (503,055)
Citation 1

The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space

Marketing Science, Forthcoming
Number of pages: 51 Posted: 07 Oct 2012 Last Revised: 21 Feb 2013
S. Stremersch, Vardit Landsman and Sriram Venkataraman
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Tel Aviv University and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 84 (508,070)
Citation 1

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Pharmaceuticals, advertising, patient request, prescriptions, socio-demographics

The Relationship between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space

Marketing Science, Vol. 32, No. 1, 2013; pp. 89-110; DOI: 10.1287/mksc.1120.0757
Posted: 13 Nov 2013
S. Stremersch, Vardit Landsman and Sriraman Venkataraman
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Tel Aviv University and University of North Carolina (UNC) at Chapel Hill - Marketing Area

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pharmaceutical marketing, advertising, requests, prescriptions, sociodemographics, minorities, race/origin, DTCA

20.

Financial Projections in Innovation Selection: The Role of Scenario Presentation, Expertise, and Risk

International Journal of Research in Marketing (2022), in press
Number of pages: 51 Posted: 27 Dec 2021
Vardan Avagyan, Nuno Almeida Camacho, Wim A. Van der Stede and S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), London School of Economics & Political Science (LSE) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 72 (550,069)

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Innovation, Innovation project selection decisions, Financial projections, Marketing-Accounting interface, Marketing-Finance interface, New product development, Scenario presentation

21.

Faculty Research Incentives and Business School Health: A New Perspective for Marketing

Number of pages: 50 Posted: 23 Jun 2020
S. Stremersch, Russell S. Winer and Nuno Almeida Camacho
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), New York University (NYU) - Department of Marketing and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 59 (609,463)

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business school, marketing, academic research, research faculty, incentives, scientometrics

22.

Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities

ERIM Report Series Reference: ERS-2019-007-MKT
Number of pages: 51 Posted: 21 May 2019 Last Revised: 22 Jun 2020
S. Stremersch and Russell S. Winer
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and New York University (NYU) - Department of Marketing
Downloads 59 (609,463)

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business school, marketing, research, business school, managerial relevance, incentives, scientometrics, metrics, rewards, rigor

23.

Unraveling Scientific Impact: Citation Types in Marketing Journals

International Journal of Research in Marketing, 32(1), January-February, 2015, ERIM Report Series Reference No. ERS-2014-014-MKT
Number of pages: 49 Posted: 17 Oct 2014
S. Stremersch, Nuno M.A. Camacho, Sofie Vanneste and Isabel Verniers
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Ghent University and Professor of Marketing, Ghent University-Universiteit Gent
Downloads 59 (609,463)
Citation 2

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Science, citation, scientometrics, philosophy of science, marketing, innovation

24.

Reducing Biases in Advertising Effectiveness Research: New Meta-Analytic Evidence

ERIM Report Series Reference Forthcoming
Number of pages: 87 Posted: 06 Dec 2022
Joseph Korkames, T. D. Stanley and S. Stremersch
affiliation not provided to SSRN, Deakin University and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 15 (929,897)

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advertising, sales, meta-analysis, publication bias, marketing mix

25.

Marketing Mass-Customized Products: Striking the Balance between Utility and Complexity

Journal of Marketing Research, Vol. 42 , pp. 219-227, May 2005
Posted: 29 Apr 2008
Benedict G. C. Dellaert and S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

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mass-customization, consumer choice, choice models

26.

Buying Modular Systems in Technology-Intensive Markets

Journal of Marketing Research, Vol. 40, pp. 335-350, August 2003
Posted: 12 Jan 2005
S. Stremersch, Allen M. Weiss, Benedict G. C. Dellaert and Ruud T. Frambach
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Southern California - Marketing Department, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and VU University Amsterdam

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modular systems, high-tech marketing, buying behavior