Katrin Starke

Pennsylvania State University - Institute for the Study of Business Markets

University Park , PA 16802-3306

United States

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Scholarly Papers (1)

1.

How and Why Decision Models Influence Marketing Resource Allocations

Number of pages: 56 Posted: 26 Aug 2006
Pennsylvania State University - Institute for the Study of Business Markets, Pennsylvania State University - Department of Marketing, Pennsylvania State University - Institute for the Study of Business Markets and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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Abstract:

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DSS, marketing models, decision quality, decision process, resource allocation