Joost Loef

Tinbergen Institute

Burg. Oudlaan 50

Rotterdam, 3062 PA

Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

1.

The Effectiveness of Advertising Matching Purchase Motivation

Number of pages: 47 Posted: 20 Feb 2003
Tinbergen Institute, Wageningen University and Tilburg University - Faculty of Social and Behavioural Sciences
Downloads 1,811 (9,615)

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advertising, purchase motivation, matching hypothesis, advertising grid, brand perception

2.

The Role of Schema Salience in Ad Processing and Evaluation

Number of pages: 50 Posted: 20 Feb 2003
Tinbergen Institute, Wageningen University and Tilburg University - Faculty of Social and Behavioural Sciences
Downloads 224 (149,572)

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advertising, purchase motivation, advertising grid, matching hypothesis, brand perception

3.

Cognitive and Affective Consequences of Two Types of Incongruent Advertising

ERIM Report Series Reference No. ERS-2002-42-MKT
Number of pages: 33 Posted: 26 Feb 2008
Joost Loef and Peeter W.J. Verlegh
Tinbergen Institute and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 98 (292,998)

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Advertising, information processing, experiments, congruency, schema theory