Guido Berens

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

SCHOLARLY PAPERS

4

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Scholarly Papers (4)

1.

The Influence of Employee Communication on Strategic Business Alignment

ERIM Report Series Reference No. ERS-2005-060-ORG
Number of pages: 44 Posted: 21 Dec 2005
C.B.M. van Riel, Guido Berens and Majorie Dijkstra
Erasmus Research Institute of Management (ERIM), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 1,131 (35,547)

Abstract:

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strategy implementation, strategic alignment, employee attitudes, employee conduct, organizational communication

2.

The Added Value of Corporate Brands

Number of pages: 45 Posted: 18 Feb 2003
Guido Berens, C.B.M. van Riel and G.H. van Bruggen
Erasmus Research Institute of Management (ERIM), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 761 (61,662)

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Corporate branding, corporate image, brand strategies, product evaluations, survey

Stimulating Strategically Aligned Behaviour Among Employees

ERIM Report Series Reference No. ERS-2008-045-ORG
Number of pages: 59 Posted: 06 Aug 2008
C.B.M. van Riel, Guido Berens and Majorie Dijkstra
Erasmus Research Institute of Management (ERIM), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 412 (130,550)

Abstract:

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capability development, employee behaviour, information, motivation, strategic alignment, strategic change

4.

It is All in the Name: Toward a Typology of Public Relations Professionals’ Ethical Dilemmas

Gaara, A., Kaptein, M., & Berens, G. (in press). It is all in the name: Toward a typology of public relations professionals' ethical dilemmas. Public Relations Review.
Number of pages: 24 Posted: 07 Oct 2023 Last Revised: 09 Jan 2024
Ahmed Gaara, Muel Kaptein and Guido Berens
Rotterdam School of Management, Erasmus University, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus Research Institute of Management (ERIM)
Downloads 23 (911,856)

Abstract:

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Public relations professional, Role theory, Deductive approach, Ethical dilemmas