W. Fred van Raaij

Tilburg University - Faculty of Social and Behavioural Sciences

Professor

P.O. Box 90153

Tilburg, 5000 LE

Netherlands

http://www.kub.nl/webwijs/show.html?anr=523860

SCHOLARLY PAPERS

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Scholarly Papers (2)

1.

The Effectiveness of Advertising Matching Purchase Motivation

Number of pages: 47 Posted: 20 Feb 2003
Joost Loef, Gerrit Antonides and W. Fred van Raaij
Tinbergen Institute, Wageningen University and Tilburg University - Faculty of Social and Behavioural Sciences
Downloads 1,811 (9,593)

Abstract:

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advertising, purchase motivation, matching hypothesis, advertising grid, brand perception

2.

The Role of Schema Salience in Ad Processing and Evaluation

Number of pages: 50 Posted: 20 Feb 2003
Joost Loef, Gerrit Antonides and W. Fred van Raaij
Tinbergen Institute, Wageningen University and Tilburg University - Faculty of Social and Behavioural Sciences
Downloads 224 (149,236)

Abstract:

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advertising, purchase motivation, advertising grid, matching hypothesis, brand perception