Vincent R. Nijs

Northwestern University - Department of Marketing

Assistant Professor of Marketing

Kellogg School of Management

2001 Sheridan Rd.

Evanston, IL 60208

United States

  • Northwestern University - Department of Marketing

SCHOLARLY PAPERS

7

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SSRN CITATIONS
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12

CROSSREF CITATIONS

48

Scholarly Papers (7)

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1.

Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion

Number of pages: 55 Posted: 20 Feb 2003
Jan‐Benedict EM Steenkamp, Vincent R. Nijs, Dominique M Hanssens and M. G. Dekimpe
University of North Carolina (UNC) at Chapel Hill - Marketing Area, Northwestern University - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 1,083 (35,434)
Citation 6

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competitive reactions, price promotions, advertising, impulse response functions

2.

Understanding the Role of Adstock in Advertising Decisions

Number of pages: 50 Posted: 30 May 2012
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe and Vincent R. Nijs
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and Northwestern University - Department of Marketing
Downloads 648 (71,251)
Citation 2

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econometrics, Bayesian estimation, time series, advertising

3.

Measuring Short- and Long-Run Promotional Effectiveness on Scanner Data Using Persistence Modeling

Number of pages: 20 Posted: 09 Mar 2004
M. G. Dekimpe, Dominique M Hanssens, Vincent R. Nijs and Jan‐Benedict EM Steenkamp
Catholic University of Leuven (KUL) - Department of Applied Economics, University of California, Los Angeles (UCLA) - Anderson School of Management, Northwestern University - Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 293 (179,110)

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promotional effectiveness, scanner data, time-series analysis, persistence

4.

Understanding the Timing and Magnitude of Advertising Spending Patterns

Downloads 285 (184,275)

Understanding the Timing and Magnitude of Advertising Spending Patterns

Number of pages: 66 Posted: 20 Jan 2010
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Vincent R. Nijs
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Northwestern University - Department of Marketing
Downloads 171 (297,926)

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Advertising, timing, competition, Tobit-II, Bayesian inference

Understanding the Timing and Magnitude of Advertising Spending Patterns

Number of pages: 66 Posted: 20 Sep 2009
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Vincent R. Nijs
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Northwestern University - Department of Marketing
Downloads 114 (412,183)

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Advertising, timing, competition, Tobit-II, Bayesian inference

5.

Retail-Price Drivers and Retailer Profits

Marketing Science, Vol. 26, No. 4, pp. 473-487, July-August 2007
Number of pages: 15 Posted: 25 May 2008
Vincent R. Nijs, Shuba Srinivasan and Koen H. Pauwels
Northwestern University - Department of Marketing, Boston University - Questrom School of Business and Ozyegin University
Downloads 273 (192,562)
Citation 5

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retail-price drivers, retailer profits, time-series models, generalized forecast error variance

6.

Demand-Based Pricing Versus Past-Price Dependence: A Cost-Benefit Analysis

Journal of Marketing, Vol. 72, pp. 15-27, March 2008
Number of pages: 14 Posted: 25 May 2008
Shuba Srinivasan, Koen H. Pauwels and Vincent R. Nijs
Boston University - Questrom School of Business, Ozyegin University and Northwestern University - Department of Marketing
Downloads 232 (226,046)
Citation 1

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demand-based pricing, past-price dependence, retail-price drivers, time-series models

7.

Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research

Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625
Number of pages: 21 Posted: 14 Jul 2014
Kusum L. Ailawadi, Eric Bradlow, Michaela Draganska, Vincent R. Nijs, Robert P. Rooderkerk, K. Sudhir, Kenneth C. Wilbur and Jie Zhang
Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, Drexel University, Northwestern University - Department of Marketing, Rotterdam School of Management, Erasmus University, Yale School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business
Downloads 98 (456,416)
Citation 5

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channel power, vertical strategic interaction, channel profit, trade promotions, private label