Vincent R. Nijs

Northwestern University - Department of Marketing

Assistant Professor of Marketing

Kellogg School of Management

2001 Sheridan Rd.

Evanston, IL 60208

United States

  • Northwestern University - Department of Marketing

SCHOLARLY PAPERS

7

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3,293

TOTAL CITATIONS
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Top 23,200

in Total Papers Citations

21

Scholarly Papers (7)

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1.

Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion

Number of pages: 55 Posted: 20 Feb 2003
Jan‐Benedict EM Steenkamp, Vincent R. Nijs, Dominique M Hanssens and M. G. Dekimpe
University of North Carolina (UNC) at Chapel Hill - Marketing Area, Northwestern University - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 1,113 (42,743)
Citation 7

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competitive reactions, price promotions, advertising, impulse response functions

2.

Understanding the Role of Adstock in Advertising Decisions

Number of pages: 50 Posted: 30 May 2012
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe and Vincent R. Nijs
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and Northwestern University - Department of Marketing
Downloads 829 (64,450)
Citation 2

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econometrics, Bayesian estimation, time series, advertising

3.

Retail-Price Drivers and Retailer Profits

Marketing Science, Vol. 26, No. 4, pp. 473-487, July-August 2007
Number of pages: 15 Posted: 25 May 2008
Vincent R. Nijs, Shuba Srinivasan and Koen H. Pauwels
Northwestern University - Department of Marketing, Boston University - Questrom School of Business and Ozyegin University
Downloads 333 (195,352)
Citation 5

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retail-price drivers, retailer profits, time-series models, generalized forecast error variance

4.

Understanding the Timing and Magnitude of Advertising Spending Patterns

Downloads 327 (199,247)

Understanding the Timing and Magnitude of Advertising Spending Patterns

Number of pages: 66 Posted: 20 Jan 2010
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Vincent R. Nijs
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Northwestern University - Department of Marketing
Downloads 202 (322,619)

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Advertising, timing, competition, Tobit-II, Bayesian inference

Understanding the Timing and Magnitude of Advertising Spending Patterns

Number of pages: 66 Posted: 20 Sep 2009
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Vincent R. Nijs
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Northwestern University - Department of Marketing
Downloads 125 (489,904)

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Advertising, timing, competition, Tobit-II, Bayesian inference

5.

Measuring Short- and Long-Run Promotional Effectiveness on Scanner Data Using Persistence Modeling

Number of pages: 20 Posted: 09 Mar 2004
M. G. Dekimpe, Dominique M Hanssens, Vincent R. Nijs and Jan‐Benedict EM Steenkamp
Catholic University of Leuven (KUL) - Department of Applied Economics, University of California, Los Angeles (UCLA) - Anderson School of Management, Northwestern University - Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 304 (215,575)

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promotional effectiveness, scanner data, time-series analysis, persistence

6.

Demand-Based Pricing Versus Past-Price Dependence: A Cost-Benefit Analysis

Journal of Marketing, Vol. 72, pp. 15-27, March 2008
Number of pages: 14 Posted: 25 May 2008
Shuba Srinivasan, Koen H. Pauwels and Vincent R. Nijs
Boston University - Questrom School of Business, Ozyegin University and Northwestern University - Department of Marketing
Downloads 263 (250,493)
Citation 1

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demand-based pricing, past-price dependence, retail-price drivers, time-series models

7.

Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research

Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625
Number of pages: 21 Posted: 14 Jul 2014
Kusum L. Ailawadi, Eric Bradlow, Michaela Draganska, Vincent R. Nijs, Robert P. Rooderkerk, K. Sudhir, Kenneth C. Wilbur and Jie Zhang
Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, Drexel University, Northwestern University - Department of Marketing, Rotterdam School of Management, Erasmus University, Yale School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business
Downloads 124 (490,804)
Citation 6

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channel power, vertical strategic interaction, channel profit, trade promotions, private label