Barbara Deleersnyder

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

  • Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

SCHOLARLY PAPERS

4

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Scholarly Papers (4)

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1.

The Role of National Culture in Advertising’S Sensitivity to Business Cycles: An Investigation Across All Continents

ERIM Report Series Reference No. ERS-2007-095-MKT
Number of pages: 46 Posted: 29 Jan 2008
Barbara Deleersnyder, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Peter S.H. Leeflang
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Groningen - Faculty of Economics and Business
Downloads 369 (94,286)
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advertising, business cycle, time-series econometrics, cross-country comparison, national culture

2.

Win-Win Strategies at Discount Stores

ERIM Report Series Reference No. ERS-2005-050-MKT
Number of pages: 26 Posted: 27 Dec 2005
Barbara Deleersnyder, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Oliver Koll
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Innsbruck
Downloads 359 (97,265)

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discount retailing, branded goods, performance

3.

The Impact of Business-Cycle Fluctuations on Private-Label Share

ERIM Report Series Reference No. ERS-2005-061-MKT
Number of pages: 41 Posted: 26 Aug 2006
Lien Lamey, Barbara Deleersnyder, M. G. Dekimpe and Jan‐Benedict EM Steenkamp
KU Leuven - Faculty of Business and Economics (FEB), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 329 (107,297)

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business cycle, time-series econometrics, private-label success

4.

Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle

ERIM Report Series Reference No. ERS-2003-046-MKT
Number of pages: 53 Posted: 26 Aug 2006
Barbara Deleersnyder, M. G. Dekimpe, Miklos Sarvary and Philip M. Parker
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, INSEAD - Marketing and INSEAD
Downloads 262 (136,693)

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business cycles, sales evolution, consumer durables, time-series econometrics