SSRN logo
Public User
Advanced Search

Barbara Deleersnyder

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

  • Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 29,456

SSRN RANKINGS

Top 29,456

in Total Papers Downloads

1,218

CITATIONS
Rank 15,851

SSRN RANKINGS

Top 15,851

in Total Papers Citations

22

Scholarly Papers (4)

Actions:
Email selected abstracts
1.

The Role of National Culture in Advertising’S Sensitivity to Business Cycles: An Investigation Across All Continents

ERIM Report Series Reference No. ERS-2007-095-MKT
Number of pages: 46 Posted: 29 Jan 2008
Barbara Deleersnyder, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Peter S.H. Leeflang
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Groningen - Faculty of Economics and Business
Downloads 327 (68,801)
Citation 9

Abstract:

advertising, business cycle, time-series econometrics, cross-country comparison, national culture

2.

The Impact of Business-Cycle Fluctuations on Private-Label Share

ERIM Report Series Reference No. ERS-2005-061-MKT
Number of pages: 41 Posted: 26 Aug 2006
Lien Lamey, Barbara Deleersnyder, M. G. Dekimpe and Jan‐Benedict EM Steenkamp
KU Leuven - Faculty of Business and Economics (FEB), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 302 (77,035)

Abstract:

business cycle, time-series econometrics, private-label success

3.

Win-Win Strategies at Discount Stores

ERIM Report Series Reference No. ERS-2005-050-MKT
Number of pages: 26 Posted: 27 Dec 2005
Barbara Deleersnyder, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Oliver Koll
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Innsbruck
Downloads 283 (82,852)
Citation 2

Abstract:

discount retailing, branded goods, performance

4.

Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle

ERIM Report Series Reference No. ERS-2003-046-MKT
Number of pages: 53 Posted: 26 Aug 2006
Barbara Deleersnyder, M. G. Dekimpe, Miklos Sarvary and Philip M. Parker
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, INSEAD - Marketing and INSEAD
Downloads 230 (98,275)
Citation 11

Abstract:

business cycles, sales evolution, consumer durables, time-series econometrics

Submit a Paper Section 508 Text Only Pages

Quick Links

Research Paper Series Conference Papers Partners in Publishing Organization Homepages Newsletter Sign Up

Rankings

Top Papers Top Authors Top Organizations

About

SSRN Objectives Network Directors Presidential Letter Announcements Contact us FAQs
Elsevier logo
Copyright Terms and Conditions Privacy Policy

Cookies are used by this site. To decline or learn more, visit our Cookies page. This page was processed by apollobot1 in 0.234 seconds

Relx Group logo