Champaign, IL 61820
University of Illinois at Urbana-Champaign
Industry Evolution; Developing Economies; Social Entrepreneurship
soy foods, consumer acceptance, gatekeepers, soy perception, food availability, frames of reference, social norms, hedonism
health claims, labeling, consumer behavior, marketing, perception, consumer research, attributes
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agribusiness, cooperative, credit market, business organization, market structure, supply chain, operations, strategy, education
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