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Markus A. Hagenmaier
Boston Consulting Group - Austria
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1.
The Choice between Uniqueness and Conformity in Mass Customization
R&D Management, Vol. 49, Issue 2, pp. 204-221, 2019
Number of pages: 18
Posted: 28 Feb 2019
Michael A. Zaggl
, Markus A. Hagenmaier and
Christina Raasch
Technical University Hamburg-Harburg (TUHH), Boston Consulting Group - Austria and Kühne Logistics University (KLU)
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