Markus A. Hagenmaier

Boston Consulting Group - Austria

Am Hof 8

Wein, 1010

Austria

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The Choice between Uniqueness and Conformity in Mass Customization

R&D Management, Vol. 49, Issue 2, pp. 204-221, 2019
Number of pages: 18 Posted: 28 Feb 2019
Michael A. Zaggl, Markus A. Hagenmaier and Christina Raasch
Technical University Hamburg-Harburg (TUHH), Boston Consulting Group - Austria and K├╝hne Logistics University (KLU)
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