Ellen Regan

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

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Brand Measurement Methods

Darden Case No. UVA-M-0920
Number of pages: 25 Posted: 08 Mar 2019
Kimberly Whitler and Ellen Regan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Abstract:

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brand measurement, branding, consumer behavior, marketing tools