Yuanfang Lin

Independent

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Persuasive Advertising and Product Design

Journal of International Economics, Volume 87, Issue 2, July 2012, Pages 288-297, University of Alberta School of Business Research Paper No. 2013-775
Number of pages: 35 Posted: 11 May 2006 Last Revised: 25 Jul 2013
Yuanfang Lin and Chakravarthi Narasimhan
Independent and Washington University in St. Louis - John M. Olin Business School
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Abstract:

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Persuasive Advertising, Product Line Design, Competitive Strategies, Game Theory