Davide Orazi

Monash University - Department of Marketing

Australia

  • Monash University - Department of Marketing

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

There and Back Again: Bleed from Extraordinary Experiences

Journal of Consumer Research, 49(5), 904-925
Number of pages: 60 Posted: 28 Mar 2019 Last Revised: 20 Mar 2023
Davide Orazi and Tom van Laer
Monash University - Department of Marketing and The University of Sydney
Downloads 215 (218,481)

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extraordinary experience, ethnography, live action role-play, bleed, return, transformation

2.

Narrative Agency

Number of pages: 23 Posted: 09 Sep 2022 Last Revised: 20 Mar 2023
Tom van Laer and Davide Orazi
The University of Sydney and Monash University - Department of Marketing
Downloads 12 (847,242)

Abstract:

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narrative transportation, imagery, identification, embeddedness, embodiment