Siva Viswanathan

University of Maryland - Robert H. Smith School of Business

College Park, MD 20742-1815

United States

SCHOLARLY PAPERS

41

DOWNLOADS
Rank 2,784

SSRN RANKINGS

Top 2,784

in Total Papers Downloads

25,096

TOTAL CITATIONS
Rank 3,515

SSRN RANKINGS

Top 3,515

in Total Papers Citations

561

Scholarly Papers (41)

1.

Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer-to-Peer Lending

Western Finance Association 2009 Annual Meeting Paper
Number of pages: 48 Posted: 09 Mar 2009 Last Revised: 19 Jun 2014
Mingfeng Lin, Nagpurnanand Prabhala and Siva Viswanathan
Georgia Institute of Technology - Scheller College of Business, The Johns Hopkins Carey Business School and University of Maryland - Robert H. Smith School of Business
Downloads 3,773 (6,251)
Citation 220

Abstract:

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peer-to-peer lending, social networks, information asymmetry

2.

The 'Experts' in the Crowd: The Role of Experienced Investors in a Crowdfunding Market

To Appear in MIS Quarterly
Number of pages: 66 Posted: 30 Apr 2013 Last Revised: 10 Dec 2018
Keongtae Kim and Siva Viswanathan
The Chinese University of Hong Kong and University of Maryland - Robert H. Smith School of Business
Downloads 3,143 (8,389)
Citation 49

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crowdfunding, investor experience, quality signals, information asymmetry, herding, market design

3.

Home Bias in Online Investments: An Empirical Study of an Online Crowdfunding Market

Forthcoming, Management Science
Number of pages: 36 Posted: 18 Feb 2013 Last Revised: 27 Mar 2015
Mingfeng Lin and Siva Viswanathan
Georgia Institute of Technology - Scheller College of Business and University of Maryland - Robert H. Smith School of Business
Downloads 2,387 (12,973)
Citation 151

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home bias; peer-to-peer lending; quasi-experiment; crowdfunding; behavioral explanations

4.

Who Forgoes Screening in Online Markets and Why? Evidence from Airbnb

MIS Quarterly
Number of pages: 56 Posted: 08 Dec 2017 Last Revised: 15 Apr 2023
Raveesh Mayya, Shun Ye, Siva Viswanathan and Rajshree Agarwal
New York University (NYU) - Leonard N. Stern School of Business, George Mason University - Department of Information Systems and Operations Management, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 1,267 (34,424)
Citation 19

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Information Asymmetry, Online Market, Sharing Economy, Screening, Discrimination, Empirical Analyses

5.

The Long Tail is Longer than You Think: The Surprisingly Large Extent of Online Sales by Small Volume Sellers

Number of pages: 8 Posted: 13 May 2008
University of Maryland, affiliation not provided to SSRN, University of Maryland - Decision and Information Technologies Department, Georgia Institute of Technology - Scheller College of Business, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 973 (50,316)
Citation 8

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Internet Retailing, Long Tail, Electronic Commerce

6.

Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments

Forthcoming at MIS Quarterly
Number of pages: 46 Posted: 05 Jan 2018 Last Revised: 05 May 2020
Tianshu Sun, Siva Viswanathan, Ni Huang and Elena Zheleva
Cheung Kong Graduate School of Business, University of Maryland - Robert H. Smith School of Business, Miami Herbert Business School, University of Miami and University of Illinois at Chicago
Downloads 888 (57,026)
Citation 1

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social sharing, incentive design, social promotion, randomized field experiment, online experiments

7.

Technological Change and Stock Return Volatility: Evidence from Ecommerce Adoptions

Number of pages: 33 Posted: 22 Apr 2003
Deepak Agrawal, Sreedhar T. Bharath and Siva Viswanathan
KMV Corporation, Arizona State University (ASU) - Finance Department and University of Maryland - Robert H. Smith School of Business
Downloads 806 (65,092)
Citation 6

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Product Market Changes, Stock Return Volatility, eCommerce, Technology Adoption

8.

Threatened by AI: Analyzing Users’ Responses to the Introduction of AI in a Crowd-sourcing Platform To be published in Information Systems Research

Number of pages: 60 Posted: 22 Mar 2021 Last Revised: 03 Dec 2023
Mikhail Lysyakov and Siva Viswanathan
University of Rochester Simon School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 754 (71,125)
Citation 20

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Artificial Intelligence, Crowdsourcing, Users’ strategies, Image analytics, PMT, Threat of AI

9.

Creating Social Contagion Through Firm Mediated Message Design: Evidence from a Randomized Field Experiment

Robert H. Smith School Research Paper No. RHS 2543864
Number of pages: 72 Posted: 31 Dec 2014 Last Revised: 10 Oct 2019
Tianshu Sun, Siva Viswanathan and Elena Zheleva
Cheung Kong Graduate School of Business, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 750 (71,613)
Citation 9

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Randomized Field Experiment, Social Contagion, Online Word-of-Mouth, Observational Learning, Referrals

10.

Spillover Effects of Generative AI on Human-Generated Content Creation: Evidence from a Crowd-Sourcing Design Platform

Number of pages: 45 Posted: 02 Feb 2024
Weihong Zhao, Wen Wang and Siva Viswanathan
University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 698 (78,617)

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Generative AI, spillover effect, crowd-sourcing, AI-expertise, domain-expertise, creativity, deep learning, image analysis

11.

Delaying Informed Consent: An Empirical Investigation of Mobile Apps' Upgrade Decisions

Number of pages: 74 Posted: 02 Oct 2019 Last Revised: 02 Dec 2024
Raveesh Mayya and Siva Viswanathan
New York University (NYU) - Leonard N. Stern School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 696 (78,890)
Citation 1

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Privacy of Personal Data, Mobile Apps, Platform Policy Change, Policy Adoption Flexibility

12.

Online Infomediaries and Price Discrimination: Evidence from the Auto-Retailing Sector

Number of pages: 45 Posted: 11 Apr 2005 Last Revised: 30 Aug 2014
University of Maryland - Robert H. Smith School of Business, Rensselaer Polytechnic Institute, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 695 (78,890)
Citation 6

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Online Intermediaries, E-Commerce, Price Discrimination, Internet Retailing, Infomediaries

13.

Effectiveness of Reputation in Contracting for Customized Production: Evidence from Online Labor Markets

Forthcoming, Management Science, NET Institute Working Paper No. 10-22
Number of pages: 34 Posted: 20 Oct 2010 Last Revised: 27 Jun 2016
Mingfeng Lin, Yong Liu and Siva Viswanathan
Georgia Institute of Technology - Scheller College of Business, University of Arizona and University of Maryland - Robert H. Smith School of Business
Downloads 687 (80,062)
Citation 12

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14.

The Value of Reciprocity in Online Barter Markets: An Empirical Investigation

Forthcoming, MIS Quarterly
Number of pages: 68 Posted: 05 Jan 2016 Last Revised: 23 Dec 2017
Shun Ye, Siva Viswanathan and Il-Horn Hann
George Mason University - Department of Information Systems and Operations Management, University of Maryland - Robert H. Smith School of Business and University of Maryland - Decision and Information Technologies Department
Downloads 642 (87,337)
Citation 7

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Reciprocity, online barter markets, online sharing platforms, information asymmetry, econometric analyses

15.

Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation

Robert H. Smith School Research Paper No. RHS 06-019, NET Institute Working Paper No. 05-27
Number of pages: 27 Posted: 22 Nov 2005 Last Revised: 23 Aug 2014
Animesh Animesh, Vandana Ramachandran and Siva Viswanathan
McGill University, University of Utah - Department of Operations and Information Systems and University of Maryland - Robert H. Smith School of Business
Downloads 618 (91,714)
Citation 10

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Sponsored search, Online Advertising, Adverse Selection, Quality Uncertainty

16.

Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay

Shun Ye, Guodong Gao, and Siva Viswanathan. 2014. "Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay," MIS Quarterly, (38: 4) pp.1033-1056.
Number of pages: 51 Posted: 22 Dec 2011 Last Revised: 04 Dec 2017
Shun Ye, Guodong (Gordon) Gao and Siva Viswanathan
George Mason University - Department of Information Systems and Operations Management, Johns Hopkins University - Carey Business School and University of Maryland - Robert H. Smith School of Business
Downloads 571 (101,440)
Citation 9

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Reputation mechanisms, online ratings, quality transparency, online auctions

17.

Competing 'Creatively' in Online Markets: Evidence from Sponsored Search

Robert H. Smith School Research Paper No. RHS 06-064
Number of pages: 41 Posted: 27 Nov 2007 Last Revised: 03 Aug 2014
Animesh Animesh, Siva Viswanathan and Ritu Agarwal
McGill University, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 569 (101,896)
Citation 2

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Sponsored Search, Digital Competition, Online Markets, Online Advertising, Differentiation Strategies

18.

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

Number of pages: 35 Posted: 13 Jun 2017
Tianshu Sun, Lanfei Shi, Siva Viswanathan and Elena Zheleva
Cheung Kong Graduate School of Business, University of Virginia - McIntire School of Commerce, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 517 (114,714)
Citation 7

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Mobile App, Induced Adoption, Sorting, Randomized Field Experiment, Local Average Treatment Effect

19.

Is the Internet Bubble Consistent with Rationality?

Number of pages: 43 Posted: 16 May 2006
Sreedhar T. Bharath and Siva Viswanathan
Arizona State University (ASU) - Finance Department and University of Maryland - Robert H. Smith School of Business
Downloads 495 (120,856)
Citation 2

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Bubble, Rationality, Technological revolution, Volatility

20.

Exclusive Licensing in Complementary Network Industries

NET Institute Working Paper No. 07-04
Number of pages: 50 Posted: 11 Apr 2007 Last Revised: 31 Aug 2014
Ravi Mantena, Ramesh Shankar and Siva Viswanathan
University of Rochester - Simon Business School, University of Connecticut - Department of Operations & Information Management and University of Maryland - Robert H. Smith School of Business
Downloads 421 (146,556)
Citation 8

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Exclusivity, Complements, Network Effects, Competition, Platforms

21.

The Value of Online Trust Seals: Evidence from Online Retailing

Number of pages: 32 Posted: 20 Apr 2010
University of Rhode Island - College of Business Administration, Johns Hopkins University - Carey Business School, University of Maryland - Decision and Information Technologies Department and University of Maryland - Robert H. Smith School of Business
Downloads 399 (155,835)

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Electronic commerce, Online Certification, Online Trust Seals, Information Asymmetry

22.

Advertising or Price? The Efficacy of Quality Informational Cues in Online Sponsored Search Markets

Number of pages: 49 Posted: 27 Nov 2007
Animesh Animesh, Siva Viswanathan and Ritu Agarwal
McGill University, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 329 (192,720)

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Sponsored Search, Quality Signal, Online Advertising, Online Markets, Information Asymmetry

23.

Electronic Commerce in the Retail Brokerage Industry: Trading Costs of Internet Versus Full Service Firms

NYU Working Paper No. IS-99-14
Number of pages: 31 Posted: 23 Oct 2008
Yannis Bakos, Wonseok Oh, Siva Viswanathan and Gary Simon
New York University (NYU) - Department of Information, Operations, and Management Sciences, McGill University - Desautels Faculty of Management, University of Maryland - Robert H. Smith School of Business and New York University (NYU) - Department of Information, Operations, and Management Sciences
Downloads 320 (198,445)

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24.

The Impact of Online Information on the Value of Quality Signals in Traditional Markets

NET Institute Working Paper Series No. 07-37
Number of pages: 34 Posted: 26 Feb 2007 Last Revised: 03 Aug 2014
Vandana Ramachandran, Siva Viswanathan and Sanjay Gosain
University of Utah - Department of Operations and Information Systems, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 303 (210,496)

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certification, online information, quality signals, uncertainty reduction, used cars

25.

Seller Search and Market Outcomes in Online Auctions

Number of pages: 36 Posted: 17 Sep 2008 Last Revised: 09 Jun 2010
Jason Kuruzovich, Siva Viswanathan and Ritu Agarwal
Rensselaer Polytechnic Institute, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 302 (211,208)
Citation 2

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seller search, online auctions, sequential auctions, online channels

26.

The Good, the Bad, or the Ugly? An Empirical Investigation of Revoking Behavior on Ebay

An updated version of this paper has been published in MIS Quarterly: Shun Ye, Guodong Gao, and Siva Viswanathan. 2014. "Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay," MIS Quarterly, (38: 4) pp.1033-1056.
Number of pages: 38 Posted: 24 Aug 2010 Last Revised: 04 Dec 2017
Shun Ye, Guodong (Gordon) Gao and Siva Viswanathan
George Mason University - Department of Information Systems and Operations Management, Johns Hopkins University - Carey Business School and University of Maryland - Robert H. Smith School of Business
Downloads 301 (211,958)
Citation 2

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mechanism design, reputation mechanisms, revoking, online auctions, moral hazard

27.

Clicks to Conversion: The Impact of Product and Price Information

Robert H. Smith School Research Paper No. RHS-06-041
Number of pages: 57 Posted: 30 Nov 2010 Last Revised: 07 Sep 2014
Vandana Ramachandran, Siva Viswanathan and Henry C. Lucas
University of Utah - Department of Operations and Information Systems, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 268 (238,984)
Citation 1

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online shopping, product information, price information, states of shopping, clickstream

28.

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising

Li, H., Kannan, P. K., Viswanathan, V., & Pani, A. (2016). Attribution strategies and return on keyword investment in paid search advertising. Marketing Science, forthcoming., Kelley School of Business Research Paper No. 16-31
Number of pages: 42 Posted: 20 Apr 2016 Last Revised: 04 Jul 2017
H. Alice Li, P.K. Kannan, Siva Viswanathan and Abhishek Pani
Ohio State University (OSU) - Department of Marketing and Logistics, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and Independent
Downloads 237 (270,109)
Citation 3

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attribution strategies, paid search advertising, ROI, keyword specificity, budget allocation, simultaneous equations system

29.

Optional Verification and Signaling in Online Matching Markets: Evidence from a Randomized Field Experiment

Forthcoming, Information Systems Research
Number of pages: 38 Posted: 06 May 2020 Last Revised: 09 Dec 2022
Lanfei Shi and Siva Viswanathan
University of Virginia - McIntire School of Commerce and University of Maryland - Robert H. Smith School of Business
Downloads 235 (272,364)
Citation 2

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Two-sided matching markets, signaling, optional verification, randomized field experiment, deep learning.

30.

The Impact of Gratitude-Embedded Messages on Online Pro-Social Behaviors

Robert H. Smith School Research Paper No. RHS 2694084, Fordham University Schools of Business Research Paper No. 2694084
Number of pages: 56 Posted: 23 Nov 2015 Last Revised: 19 Nov 2016
Dobin Yim, Siva Viswanathan and Henry C. Lucas
Fordham University - Gabelli School of Business, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 195 (324,919)

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Social Networks, Gratitude, Prosocial Behaviors, Charitable Giving, Topic Modeling, Twitter

31.

Synthesizing Winning Strategies: What Differentiates Experienced Designers in Crowdsourcing Markets?

Number of pages: 57 Posted: 19 Apr 2021 Last Revised: 03 Dec 2023
Mikhail Lysyakov and Siva Viswanathan
University of Rochester Simon School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 160 (387,320)

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Online Crowdsourcing, Information Spillovers, Recombinant Innovations, Designers’ Experience, Deep Learning

32.

Recommendation Systems: Decision Support for the Information Economy

NYU Working Paper No. IS-98-17
Number of pages: 28 Posted: 23 Oct 2008
Edward A. Stohr and Siva Viswanathan
Stevens Institute of Technology - School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 150 (408,932)

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33.

Fighting Misinformation on Social Media: An Empirical Investigation of the Impact of Prominence Reduction Policies

Number of pages: 32 Posted: 18 Dec 2023
Maya Mudambi, Jessica Clark, Lauren Rhue and Siva Viswanathan
University of Massachusetts Amherst - Isenberg School of Management, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 147 (415,705)

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Online misinformation, content moderation policies, user online contribution, UGC platforms

34.

The Impact of Intelligent Agents on Electronic Markets: Customization, Preference Revelation and Pricing.

NYU Working Paper No. 2451/14149
Number of pages: 53 Posted: 13 Oct 2008
Ravi Aron, Arun Sundararajan and Siva Viswanathan
University of Pennsylvania, New York University (NYU) - Leonard N. Stern School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 147 (415,705)
Citation 4

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35.

From West to the Rest: Growing Dispersion of AI Jobs in America

White Paper #1 January 2024
Number of pages: 22 Posted: 22 Feb 2024
University of Maryland - Robert H. Smith School of Business, LinkUp, Outrigger Group, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 115 (503,784)

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AI Maps, AI Jobs, AI Labor Market, Geographic Dispersion

36.

America Online Inc.: The Portal Era

NYU Working Paper No. IS-99-01
Number of pages: 36 Posted: 23 Oct 2008 Last Revised: 17 Jan 2016
Edward A. Stohr and Siva Viswanathan
Stevens Institute of Technology - School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 105 (538,743)

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37.

Where Does the Hate Flow? The Impact of Multihoming on User Responses to Content Moderation

Number of pages: 39 Posted: 18 Feb 2025
Maya Mudambi, Jessica Clark, Lauren Rhue and Siva Viswanathan
University of Massachusetts Amherst - Isenberg School of Management, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 18 (1,130,377)

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Content moderation policies, hate and harassment, multihoming, contagion

38.

Fighting Misinformation on Social Media: An Empirical Investigation of the Impact of Prominence Reduction Policies

Forthcoming, Production and Operations Management
Number of pages: 32 Posted: 19 Feb 2025
Maya Mudambi, Jessica Clark, Lauren Rhue and Siva Viswanathan
University of Massachusetts Amherst - Isenberg School of Management, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 15 (1,168,821)

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Online misinformation, content moderation policies, user online contribution, usergenerated content platforms

39.

Information Asymmetry and Hybrid Advertising

Robert H. Smith School Research Paper No. RHS 06-139
Posted: 27 Oct 2010 Last Revised: 06 May 2014
De Liu and Siva Viswanathan
University of Minnesota - Minneapolis and University of Maryland - Robert H. Smith School of Business

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Online Advertising, Pay-for-Performance, Information Asymmetry, Hybrid Pricing

40.

Marketspace or Marketplace? Online Information Search and Channel Outcomes in Auto Retailing

Posted: 17 Sep 2008
Rensselaer Polytechnic Institute, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and Volkswagen of America

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Online Infomediaries, Information Need Fulfillment, Auto Retailing, Value Chain

41.

The Impact of Electronic Commerce on Competition in the Retail Brokerage Industry

Posted: 15 Nov 2004
New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Robert H. Smith School of Business, McGill University - Desautels Faculty of Management, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Robert H. Smith School of Business and London Business School

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E-commerce, information asymmetry, unbundling, impact of IT