Siva Viswanathan

University of Maryland - Robert H. Smith School of Business

College Park, MD 20742-1815

United States

SCHOLARLY PAPERS

30

DOWNLOADS
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SSRN RANKINGS

Top 2,303

in Total Papers Downloads

12,471

CITATIONS
Rank 10,381

SSRN RANKINGS

Top 10,381

in Total Papers Citations

41

Scholarly Papers (30)

1.

Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer-to-Peer Lending

Western Finance Association 2009 Annual Meeting Paper
Number of pages: 48 Posted: 09 Mar 2009 Last Revised: 19 Jun 2014
Mingfeng Lin, Nagpurnanand Prabhala and Siva Viswanathan
University of Arizona - Eller College of Management, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 1,840 (3,826)
Citation 11

Abstract:

peer-to-peer lending, social networks, information asymmetry

2.

Home Bias in Online Investments: An Empirical Study of an Online Crowdfunding Market

Forthcoming, Management Science
Number of pages: 36 Posted: 18 Feb 2013 Last Revised: 27 Mar 2015
Mingfeng Lin and Siva Viswanathan
University of Arizona - Eller College of Management and University of Maryland - Robert H. Smith School of Business
Downloads 1,093 (6,812)
Citation 2

Abstract:

home bias; peer-to-peer lending; quasi-experiment; crowdfunding; behavioral explanations

3.

The 'Experts' in the Crowd: The Role of 'Expert' Investors in a Crowdfunding Market

TPRC 41: The 41st Research Conference on Communication, Information and Internet Policy
Number of pages: 50 Posted: 30 Apr 2013 Last Revised: 01 Mar 2016
Keongtae Kim and Siva Viswanathan
Decision Science and Managerial Economics, Chinese University of Hong Kong and University of Maryland - Robert H. Smith School of Business
Downloads 748 (11,829)

Abstract:

crowdfunding, quality signals, information asymmetry, herding, market design

4.

The Long Tail is Longer than You Think: The Surprisingly Large Extent of Online Sales by Small Volume Sellers

Number of pages: 8 Posted: 13 May 2008
University of Maryland, affiliation not provided to SSRN, University of Maryland - Decision and Information Technologies Department, University of Arizona - Eller College of Management, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 723 (24,549)
Citation 3

Abstract:

Internet Retailing, Long Tail, Electronic Commerce

5.

Online Infomediaries and Price Discrimination: Evidence from the Auto-Retailing Sector

Number of pages: 45 Posted: 11 Apr 2005 Last Revised: 30 Aug 2014
University of Maryland - Robert H. Smith School of Business, Rensselaer Polytechnic Institute (RPI) - Lally School of Management & Technology, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 573 (36,473)
Citation 3

Abstract:

Online Intermediaries, E-Commerce, Price Discrimination, Internet Retailing, Infomediaries

6.

Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation

Robert H. Smith School Research Paper No. RHS 06-019, NET Institute Working Paper No. 05-27
Number of pages: 27 Posted: 22 Nov 2005 Last Revised: 23 Aug 2014
Animesh Animesh, Vandana Ramachandran and Siva Viswanathan
McGill University, University of Utah - Department of Operations and Information Systems and University of Maryland - Robert H. Smith School of Business
Downloads 548 (39,545)
Citation 7

Abstract:

Sponsored search, Online Advertising, Adverse Selection, Quality Uncertainty

7.

Technological Change and Stock Return Volatility: Evidence from eCommerce Adoptions

Number of pages: 33 Posted: 22 Apr 2003
Deepak Agrawal, Sreedhar T. Bharath and Siva Viswanathan
KMV Corporation, Arizona State University - W.P. Carey School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 521 (39,545)
Citation 2

Abstract:

Product Market Changes, Stock Return Volatility, eCommerce, Technology Adoption

8.

Competing 'Creatively' in Online Markets: Evidence from Sponsored Search

Robert H. Smith School Research Paper No. RHS 06-064
Number of pages: 41 Posted: 27 Nov 2007 Last Revised: 03 Aug 2014
Animesh Animesh, Siva Viswanathan and Ritu Agarwal
McGill University, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 480 (44,766)
Citation 1

Abstract:

Sponsored Search, Digital Competition, Online Markets, Online Advertising, Differentiation Strategies

9.

Effectiveness of Reputation in Contracting for Customized Production: Evidence from Online Labor Markets

Forthcoming, Management Science, NET Institute Working Paper No. 10-22
Number of pages: 34 Posted: 20 Oct 2010 Last Revised: 27 Jun 2016
Mingfeng Lin, Yong Liu and Siva Viswanathan
University of Arizona - Eller College of Management, University of Arizona and University of Maryland - Robert H. Smith School of Business
Downloads 381 (45,299)

Abstract:

10.

Is the Internet Bubble Consistent with Rationality?

Number of pages: 43 Posted: 16 May 2006
Sreedhar T. Bharath and Siva Viswanathan
Arizona State University - W.P. Carey School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 357 (63,221)
Citation 2

Abstract:

Bubble, Rationality, Technological revolution, Volatility

11.

The Value of Online Trust Seals: Evidence from Online Retailing

Number of pages: 32 Posted: 20 Apr 2010
University of Rhode Island - College of Business Administration, University of Maryland - R.H. Smith School of Business, University of Maryland - Decision and Information Technologies Department and University of Maryland - Robert H. Smith School of Business
Downloads 307 (75,958)

Abstract:

Electronic commerce, Online Certification, Online Trust Seals, Information Asymmetry

12.

Advertising or Price? The Efficacy of Quality Informational Cues in Online Sponsored Search Markets

Number of pages: 49 Posted: 27 Nov 2007
Animesh Animesh, Siva Viswanathan and Ritu Agarwal
McGill University, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 274 (88,395)

Abstract:

Sponsored Search, Quality Signal, Online Advertising, Online Markets, Information Asymmetry

13.

Exclusive Licensing in Complementary Network Industries

NET Institute Working Paper No. 07-04
Number of pages: 50 Posted: 11 Apr 2007 Last Revised: 31 Aug 2014
Ravi Mantena, Ramesh Shankar and Siva Viswanathan
University of Rochester - Simon Business School, University of Connecticut - School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 251 (93,017)
Citation 6

Abstract:

Exclusivity, Complements, Network Effects, Competition, Platforms

14.

Seller Search and Market Outcomes in Online Auctions

Number of pages: 36 Posted: 17 Sep 2008 Last Revised: 09 Jun 2010
Jason N. Kuruzovich, Siva Viswanathan and Ritu Agarwal
Rensselaer Polytechnic Institute (RPI) - Lally School of Management & Technology, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 241 (102,527)
Citation 2

Abstract:

seller search, online auctions, sequential auctions, online channels

15.

The Impact of Online Information on the Value of Quality Signals in Traditional Markets

NET Institute Working Paper Series No. 07-37
Number of pages: 34 Posted: 26 Feb 2007 Last Revised: 03 Aug 2014
Vandana Ramachandran, Siva Viswanathan and Sanjay Gosain
University of Utah - Department of Operations and Information Systems, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 241 (102,527)

Abstract:

certification, online information, quality signals, uncertainty reduction, used cars

16.

Electronic Commerce in the Retail Brokerage Industry: Trading Costs of Internet Versus Full Service Firms

NYU Working Paper No. IS-99-14
Number of pages: 31 Posted: 23 Oct 2008
Yannis Bakos, Wonseok Oh, Siva Viswanathan and Gary Simon
New York University (NYU) - Department of Information, Operations, and Management Sciences, McGill University - Desautels Faculty of Management, University of Maryland - Robert H. Smith School of Business and New York University (NYU) - Department of Information, Operations, and Management Sciences
Downloads 210 (112,669)

Abstract:

17.

Clicks to Conversion: The Impact of Product and Price Information

Robert H. Smith School Research Paper No. RHS-06-041
Number of pages: 57 Posted: 30 Nov 2010 Last Revised: 07 Sep 2014
Vandana Ramachandran, Siva Viswanathan and Henry C. Lucas
University of Utah - Department of Operations and Information Systems, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 158 (136,368)

Abstract:

online shopping, product information, price information, states of shopping, clickstream

18.

Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay

Shun Ye, Guodong Gao, and Siva Viswanathan. 2014. "Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay," MIS Quarterly, (38: 4) pp.1033-1056.
Number of pages: 51 Posted: 22 Dec 2011 Last Revised: 13 Oct 2015
Shun Ye, Guodong (Gordon) Gao and Siva Viswanathan
George Mason University, University of Maryland - R.H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 153 (90,073)

Abstract:

Reputation mechanisms, online ratings, quality transparency, online auctions

19.

The Good, the Bad, or the Ugly? An Empirical Investigation of Revoking Behavior on Ebay

An updated version of this paper has been published in MIS Quarterly: Shun Ye, Guodong Gao, and Siva Viswanathan. 2014. "Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay," MIS Quarterly, (38: 4) pp.1033-1056.
Number of pages: 38 Posted: 24 Aug 2010 Last Revised: 13 Oct 2015
Shun Ye, Guodong (Gordon) Gao and Siva Viswanathan
George Mason University, University of Maryland - R.H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 123 (162,906)

Abstract:

mechanism design, reputation mechanisms, revoking, online auctions, moral hazard

20.

The Impact of Intelligent Agents on Electronic Markets: Customization, Preference Revelation and Pricing.

NYU Working Paper No. 2451/14149
Number of pages: 53 Posted: 13 Oct 2008
Ravi Aron, Arun Sundararajan and Siva Viswanathan
University of Pennsylvania, New York University (NYU): Stern School of Business and Center for Urban Science+Progress and University of Maryland - Robert H. Smith School of Business
Downloads 97 (223,141)
Citation 1

Abstract:

21.

Recommendation Systems: Decision Support for the Information Economy

NYU Working Paper No. IS-98-17
Number of pages: 28 Posted: 23 Oct 2008
Edward A. Stohr and Siva Viswanathan
Stevens Institute of Technology - School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 82 (234,148)
Citation 1

Abstract:

22.

Creating Social Contagion Through Firm Mediated Message Design: Evidence from a Randomized Field Experiment

Robert H. Smith School Research Paper No. RHS 2543864
Number of pages: 47 Posted: 31 Dec 2014 Last Revised: 13 Feb 2017
Tianshu Sun, Siva Viswanathan and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 37 (109,818)

Abstract:

Randomized Field Experiment, Social Contagion, Online word-of-mouth, Observational Learning, Referrals

23.

America Online Inc.: The Portal Era

NYU Working Paper No. IS-99-01
Number of pages: 36 Posted: 23 Oct 2008 Last Revised: 17 Jan 2016
Edward A. Stohr and Siva Viswanathan
Stevens Institute of Technology - School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 37 (352,730)

Abstract:

24.

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

Number of pages: 35 Posted: 13 Jun 2017
Tianshu Sun, Lanfei Shi, Siva Viswanathan and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland, Robert H. Smith School of Business, Students, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 0 (346,326)

Abstract:

Mobile App, Induced Adoption, Sorting, Randomized Field Experiment, Local Average Treatment Effect

25.

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising

Li, H., Kannan, P. K., Viswanathan, V., & Pani, A. (2016). Attribution strategies and return on keyword investment in paid search advertising. Marketing Science, forthcoming., Kelley School of Business Research Paper No. 16-31
Number of pages: 42 Posted: 20 Apr 2016 Last Revised: 04 Jul 2017
Ohio State University (OSU) - Department of Marketing and Logistics, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and Independent
Downloads 0 (255,354)

Abstract:

attribution strategies, paid search advertising, ROI, keyword specificity, budget allocation, simultaneous equations system

26.

The Value of Reciprocity in Online Barter Markets: An Empirical Investigation

Robert H. Smith School Research Paper No. RHS 2710505
Number of pages: 68 Posted: 05 Jan 2016 Last Revised: 27 Nov 2016
Shun Ye, Siva Viswanathan and Il-Horn Hann
George Mason University, University of Maryland - Robert H. Smith School of Business and University of Maryland - Decision and Information Technologies Department
Downloads 0 (249,689)

Abstract:

Reciprocity, online barter markets, online sharing platforms, information asymmetry, econometric analyses

27.

The Impact of Gratitude-Embedded Messages on Online Pro-Social Behaviors

Robert H. Smith School Research Paper No. RHS 2694084, Fordham University Schools of Business Research Paper No. 2694084
Number of pages: 56 Posted: 23 Nov 2015 Last Revised: 19 Nov 2016
Dobin Yim, Siva Viswanathan and Henry C. Lucas
Fordham University - Gabelli School of Business, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 0 (261,197)

Abstract:

Social Networks, Gratitude, Prosocial Behaviors, Charitable Giving, Topic Modeling, Twitter

28.

Information Asymmetry and Hybrid Advertising

Robert H. Smith School Research Paper No. RHS 06-139
Posted: 27 Oct 2010 Last Revised: 06 May 2014
De Liu and Siva Viswanathan
University of Minnesota - Twin Cities - Carlson School of Management and University of Maryland - Robert H. Smith School of Business

Abstract:

Online Advertising, Pay-for-Performance, Information Asymmetry, Hybrid Pricing

29.

Marketspace or Marketplace? Online Information Search and Channel Outcomes in Auto Retailing

Posted: 17 Sep 2008
Rensselaer Polytechnic Institute (RPI) - Lally School of Management & Technology, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and Volkswagen of America

Abstract:

Online Infomediaries, Information Need Fulfillment, Auto Retailing, Value Chain

30.

The Impact of Electronic Commerce on Competition in the Retail Brokerage Industry

Posted: 15 Nov 2004
New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Robert H. Smith School of Business, McGill University - Desautels Faculty of Management, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Robert H. Smith School of Business and London Business School

Abstract:

E-commerce, information asymmetry, unbundling, impact of IT