Siva Viswanathan

University of Maryland - Robert H. Smith School of Business

College Park, MD 20742-1815

United States

SCHOLARLY PAPERS

38

DOWNLOADS
Rank 2,423

SSRN RANKINGS

Top 2,423

in Total Papers Downloads

18,038

SSRN CITATIONS
Rank 4,543

SSRN RANKINGS

Top 4,543

in Total Papers Citations

226

CROSSREF CITATIONS

77

Scholarly Papers (38)

1.

Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer-to-Peer Lending

Western Finance Association 2009 Annual Meeting Paper
Number of pages: 48 Posted: 09 Mar 2009 Last Revised: 19 Jun 2014
Mingfeng Lin, Nagpurnanand Prabhala and Siva Viswanathan
Scheller College of Business, Georgia Institute of Technology, The Johns Hopkins Carey Business School and University of Maryland - Robert H. Smith School of Business
Downloads 3,329 (4,252)
Citation 116

Abstract:

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peer-to-peer lending, social networks, information asymmetry

2.

The 'Experts' in the Crowd: The Role of Experienced Investors in a Crowdfunding Market

To Appear in MIS Quarterly
Number of pages: 66 Posted: 30 Apr 2013 Last Revised: 10 Dec 2018
Keongtae Kim and Siva Viswanathan
Decision Science and Managerial Economics, Chinese University of Hong Kong and University of Maryland - Robert H. Smith School of Business
Downloads 2,367 (7,487)
Citation 49

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crowdfunding, investor experience, quality signals, information asymmetry, herding, market design

3.

Home Bias in Online Investments: An Empirical Study of an Online Crowdfunding Market

Forthcoming, Management Science
Number of pages: 36 Posted: 18 Feb 2013 Last Revised: 27 Mar 2015
Mingfeng Lin and Siva Viswanathan
Scheller College of Business, Georgia Institute of Technology and University of Maryland - Robert H. Smith School of Business
Downloads 2,203 (8,385)
Citation 79

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home bias; peer-to-peer lending; quasi-experiment; crowdfunding; behavioral explanations

4.

The Long Tail is Longer than You Think: The Surprisingly Large Extent of Online Sales by Small Volume Sellers

Number of pages: 8 Posted: 13 May 2008
University of Maryland, affiliation not provided to SSRN, University of Maryland - Decision and Information Technologies Department, Scheller College of Business, Georgia Institute of Technology, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 903 (32,855)
Citation 8

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Internet Retailing, Long Tail, Electronic Commerce

5.

Technological Change and Stock Return Volatility: Evidence from Ecommerce Adoptions

Number of pages: 33 Posted: 22 Apr 2003
Deepak Agrawal, Sreedhar T. Bharath and Siva Viswanathan
KMV Corporation, Arizona State University (ASU) - Finance Department and University of Maryland - Robert H. Smith School of Business
Downloads 682 (48,120)
Citation 6

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Product Market Changes, Stock Return Volatility, eCommerce, Technology Adoption

6.

Online Infomediaries and Price Discrimination: Evidence from the Auto-Retailing Sector

Number of pages: 45 Posted: 11 Apr 2005 Last Revised: 30 Aug 2014
University of Maryland - Robert H. Smith School of Business, Rensselaer Polytechnic Institute, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 655 (50,713)
Citation 4

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Online Intermediaries, E-Commerce, Price Discrimination, Internet Retailing, Infomediaries

7.

Effectiveness of Reputation in Contracting for Customized Production: Evidence from Online Labor Markets

Forthcoming, Management Science, NET Institute Working Paper No. 10-22
Number of pages: 34 Posted: 20 Oct 2010 Last Revised: 27 Jun 2016
Mingfeng Lin, Yong Liu and Siva Viswanathan
Scheller College of Business, Georgia Institute of Technology, University of Arizona and University of Maryland - Robert H. Smith School of Business
Downloads 604 (56,342)
Citation 12

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8.

Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation

Robert H. Smith School Research Paper No. RHS 06-019, NET Institute Working Paper No. 05-27
Number of pages: 27 Posted: 22 Nov 2005 Last Revised: 23 Aug 2014
Animesh Animesh, Vandana Ramachandran and Siva Viswanathan
McGill University, University of Utah - Department of Operations and Information Systems and University of Maryland - Robert H. Smith School of Business
Downloads 590 (58,010)
Citation 10

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Sponsored search, Online Advertising, Adverse Selection, Quality Uncertainty

9.

Creating Social Contagion Through Firm Mediated Message Design: Evidence from a Randomized Field Experiment

Robert H. Smith School Research Paper No. RHS 2543864
Number of pages: 72 Posted: 31 Dec 2014 Last Revised: 10 Oct 2019
Tianshu Sun, Siva Viswanathan and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 539 (64,979)
Citation 9

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Randomized Field Experiment, Social Contagion, Online Word-of-Mouth, Observational Learning, Referrals

10.

Competing 'Creatively' in Online Markets: Evidence from Sponsored Search

Robert H. Smith School Research Paper No. RHS 06-064
Number of pages: 41 Posted: 27 Nov 2007 Last Revised: 03 Aug 2014
Animesh Animesh, Siva Viswanathan and Ritu Agarwal
McGill University, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 533 (65,907)
Citation 2

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Sponsored Search, Digital Competition, Online Markets, Online Advertising, Differentiation Strategies

11.

Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay

Shun Ye, Guodong Gao, and Siva Viswanathan. 2014. "Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay," MIS Quarterly, (38: 4) pp.1033-1056.
Number of pages: 51 Posted: 22 Dec 2011 Last Revised: 04 Dec 2017
Shun Ye, Guodong (Gordon) Gao and Siva Viswanathan
George Mason University - Department of Information Systems and Operations Management, University of Maryland - R.H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 475 (76,025)
Citation 5

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Reputation mechanisms, online ratings, quality transparency, online auctions

12.

The Value of Reciprocity in Online Barter Markets: An Empirical Investigation

Forthcoming, MIS Quarterly
Number of pages: 68 Posted: 05 Jan 2016 Last Revised: 23 Dec 2017
Shun Ye, Siva Viswanathan and Il-Horn Hann
George Mason University - Department of Information Systems and Operations Management, University of Maryland - Robert H. Smith School of Business and University of Maryland - Decision and Information Technologies Department
Downloads 416 (88,867)
Citation 5

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Reciprocity, online barter markets, online sharing platforms, information asymmetry, econometric analyses

13.

Is the Internet Bubble Consistent with Rationality?

Number of pages: 43 Posted: 16 May 2006
Sreedhar T. Bharath and Siva Viswanathan
Arizona State University (ASU) - Finance Department and University of Maryland - Robert H. Smith School of Business
Downloads 413 (89,645)
Citation 3

Abstract:

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Bubble, Rationality, Technological revolution, Volatility

14.

Who Forgoes Screening in Online Markets and Why? Evidence from Airbnb

Mayya, Raveesh, Ye, Shun, Viswanathan, Siva and Agarwal, Rajshree, 2020. "Who Forgoes Screening in Online Markets and Why? Evidence from Airbnb. Evidence from Airbnb," MIS Quarterly (Forthcoming)
Number of pages: 56 Posted: 08 Dec 2017 Last Revised: 16 Oct 2020
Raveesh Mayya, Shun Ye, Siva Viswanathan and Rajshree Agarwal
New York University (NYU) - Leonard N. Stern School of Business, George Mason University - Department of Information Systems and Operations Management, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 387 (96,668)
Citation 6

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Information Asymmetry, Online Market, Sharing Economy, Screening, Discrimination, Empirical Analyses

15.

The Value of Online Trust Seals: Evidence from Online Retailing

Number of pages: 32 Posted: 20 Apr 2010
University of Rhode Island - College of Business Administration, University of Maryland - R.H. Smith School of Business, University of Maryland - Decision and Information Technologies Department and University of Maryland - Robert H. Smith School of Business
Downloads 362 (104,274)

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Electronic commerce, Online Certification, Online Trust Seals, Information Asymmetry

16.

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

Number of pages: 35 Posted: 13 Jun 2017
Tianshu Sun, Lanfei Shi, Siva Viswanathan and Elena Zheleva
University of Southern California - Marshall School of Business, University of Virginia - McIntire School of Commerce, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 355 (106,575)
Citation 7

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Mobile App, Induced Adoption, Sorting, Randomized Field Experiment, Local Average Treatment Effect

17.

Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments

Forthcoming at MIS Quarterly
Number of pages: 46 Posted: 05 Jan 2018 Last Revised: 05 May 2020
Tianshu Sun, Siva Viswanathan, Ni Huang and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business, University of Houston - C.T. Bauer College of Business and University of Illinois at Chicago
Downloads 346 (109,627)
Citation 1

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social sharing, incentive design, social promotion, randomized field experiment, online experiments

18.

Exclusive Licensing in Complementary Network Industries

NET Institute Working Paper No. 07-04
Number of pages: 50 Posted: 11 Apr 2007 Last Revised: 31 Aug 2014
Ravi Mantena, Ramesh Shankar and Siva Viswanathan
University of Rochester - Simon Business School, University of Connecticut - Department of Operations & Information Management and University of Maryland - Robert H. Smith School of Business
Downloads 341 (111,467)
Citation 7

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Exclusivity, Complements, Network Effects, Competition, Platforms

19.

Advertising or Price? The Efficacy of Quality Informational Cues in Online Sponsored Search Markets

Number of pages: 49 Posted: 27 Nov 2007
Animesh Animesh, Siva Viswanathan and Ritu Agarwal
McGill University, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 299 (128,488)

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Sponsored Search, Quality Signal, Online Advertising, Online Markets, Information Asymmetry

20.

The Impact of Online Information on the Value of Quality Signals in Traditional Markets

NET Institute Working Paper Series No. 07-37
Number of pages: 34 Posted: 26 Feb 2007 Last Revised: 03 Aug 2014
Vandana Ramachandran, Siva Viswanathan and Sanjay Gosain
University of Utah - Department of Operations and Information Systems, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 269 (143,394)

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certification, online information, quality signals, uncertainty reduction, used cars

21.

Seller Search and Market Outcomes in Online Auctions

Number of pages: 36 Posted: 17 Sep 2008 Last Revised: 09 Jun 2010
Jason Kuruzovich, Siva Viswanathan and Ritu Agarwal
Rensselaer Polytechnic Institute, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 267 (144,520)
Citation 2

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seller search, online auctions, sequential auctions, online channels

22.

Electronic Commerce in the Retail Brokerage Industry: Trading Costs of Internet Versus Full Service Firms

NYU Working Paper No. IS-99-14
Number of pages: 31 Posted: 23 Oct 2008
Yannis Bakos, Wonseok Oh, Siva Viswanathan and Gary Simon
New York University (NYU) - Department of Information, Operations, and Management Sciences, McGill University - Desautels Faculty of Management, University of Maryland - Robert H. Smith School of Business and New York University (NYU) - Department of Information, Operations, and Management Sciences
Downloads 251 (153,646)

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23.

Clicks to Conversion: The Impact of Product and Price Information

Robert H. Smith School Research Paper No. RHS-06-041
Number of pages: 57 Posted: 30 Nov 2010 Last Revised: 07 Sep 2014
Vandana Ramachandran, Siva Viswanathan and Henry C. Lucas
University of Utah - Department of Operations and Information Systems, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 215 (178,304)
Citation 1

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online shopping, product information, price information, states of shopping, clickstream

24.

The Good, the Bad, or the Ugly? An Empirical Investigation of Revoking Behavior on Ebay

An updated version of this paper has been published in MIS Quarterly: Shun Ye, Guodong Gao, and Siva Viswanathan. 2014. "Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay," MIS Quarterly, (38: 4) pp.1033-1056.
Number of pages: 38 Posted: 24 Aug 2010 Last Revised: 04 Dec 2017
Shun Ye, Guodong (Gordon) Gao and Siva Viswanathan
George Mason University - Department of Information Systems and Operations Management, University of Maryland - R.H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 186 (203,486)
Citation 2

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mechanism design, reputation mechanisms, revoking, online auctions, moral hazard

25.

Retailers' Content Strategies on Social Media: Insights from Analysis of Large-scale Twitter Data

Number of pages: 50 Posted: 14 Aug 2019 Last Revised: 08 Jan 2020
University of Rochester Simon School of BusinessUniversity of Maryland, Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 162 (229,095)
Citation 1

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Social Media, Twitter, Content strategies, Social Media Affordances, Empirical Analysis

26.

Delaying Informed Consent: An Empirical Investigation of Mobile Apps' Upgrade Decisions

Number of pages: 75 Posted: 02 Oct 2019 Last Revised: 19 Mar 2021
Raveesh Mayya and Siva Viswanathan
New York University (NYU) - Leonard N. Stern School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 140 (258,188)
Citation 1

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Information Privacy, Mobile Apps, Software Upgrade, Platform Governance

27.

The Impact of Gratitude-Embedded Messages on Online Pro-Social Behaviors

Robert H. Smith School Research Paper No. RHS 2694084, Fordham University Schools of Business Research Paper No. 2694084
Number of pages: 56 Posted: 23 Nov 2015 Last Revised: 19 Nov 2016
Dobin Yim, Siva Viswanathan and Henry C. Lucas
Fordham University - Gabelli School of Business, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 139 (259,702)

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Social Networks, Gratitude, Prosocial Behaviors, Charitable Giving, Topic Modeling, Twitter

28.

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising

Li, H., Kannan, P. K., Viswanathan, V., & Pani, A. (2016). Attribution strategies and return on keyword investment in paid search advertising. Marketing Science, forthcoming., Kelley School of Business Research Paper No. 16-31
Number of pages: 42 Posted: 20 Apr 2016 Last Revised: 04 Jul 2017
Ohio State University (OSU) - Department of Marketing and Logistics, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and Independent
Downloads 127 (278,167)
Citation 2

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attribution strategies, paid search advertising, ROI, keyword specificity, budget allocation, simultaneous equations system

29.

The Impact of Intelligent Agents on Electronic Markets: Customization, Preference Revelation and Pricing.

NYU Working Paper No. 2451/14149
Number of pages: 53 Posted: 13 Oct 2008
Ravi Aron, Arun Sundararajan and Siva Viswanathan
University of Pennsylvania, NYU Stern School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 110 (308,390)
Citation 3

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30.

Recommendation Systems: Decision Support for the Information Economy

NYU Working Paper No. IS-98-17
Number of pages: 28 Posted: 23 Oct 2008
Edward A. Stohr and Siva Viswanathan
Stevens Institute of Technology - School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 101 (326,693)

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31.

Threatened by AI: Analyzing Users’ Responses to the Introduction of AI in a Crowd-sourcing Platform

Number of pages: 44 Posted: 22 Mar 2021
Mikhail Lysyakov, Mikhail Lysyakov and Siva Viswanathan
University of Rochester Simon School of BusinessUniversity of Maryland, Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 82 (372,146)

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Artificial Intelligence, Crowdsourcing Platforms, Design Tasks, Image Analytics, Users' Strategies.

32.

Optional Verification and Signaling in Online Matching Markets: Evidence from a Randomized Field Experiment

Number of pages: 38 Posted: 06 May 2020
Lanfei Shi and Siva Viswanathan
University of Virginia - McIntire School of Commerce and University of Maryland - Robert H. Smith School of Business
Downloads 69 (413,332)
Citation 2

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Online Platforms, Matching Markets, Signaling, Optional Verification, Randomized Field Experiment, Deep Learning

33.

America Online Inc.: The Portal Era

NYU Working Paper No. IS-99-01
Number of pages: 36 Posted: 23 Oct 2008 Last Revised: 17 Jan 2016
Edward A. Stohr and Siva Viswanathan
Stevens Institute of Technology - School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 45 (500,011)

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34.

Your Preference or Mine? A Randomized Field Experiment on Recommender Systems in Two-sided Matching Markets

Number of pages: 38 Posted: 26 Apr 2021
Lanfei Shi, Siva Viswanathan and Kunpeng Zhang
University of Virginia - McIntire School of Commerce, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 40 (522,963)

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Recommender systems, user recommendation, two-sided matching platforms, preference information, user heterogeneity, randomized field experiments

35.

Synthesizing Winning Strategies: What Differentiates Experienced Designers in Crowdsourcing Markets?

Number of pages: 35 Posted: 19 Apr 2021
Mikhail Lysyakov, Mikhail Lysyakov and Siva Viswanathan
University of Rochester Simon School of BusinessUniversity of Maryland, Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 36 (542,791)

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Online Crowdsourcing, Information Spillovers, Recombinant Innovations, Designers’ Experience, Deep Learning

36.

Information Asymmetry and Hybrid Advertising

Robert H. Smith School Research Paper No. RHS 06-139
Posted: 27 Oct 2010 Last Revised: 06 May 2014
De Liu and Siva Viswanathan
University of Minnesota - Twin Cities - Carlson School of Management and University of Maryland - Robert H. Smith School of Business

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Online Advertising, Pay-for-Performance, Information Asymmetry, Hybrid Pricing

37.

Marketspace or Marketplace? Online Information Search and Channel Outcomes in Auto Retailing

Posted: 17 Sep 2008
Rensselaer Polytechnic Institute, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and Volkswagen of America

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Online Infomediaries, Information Need Fulfillment, Auto Retailing, Value Chain

38.

The Impact of Electronic Commerce on Competition in the Retail Brokerage Industry

Posted: 15 Nov 2004
New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Robert H. Smith School of Business, McGill University - Desautels Faculty of Management, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Robert H. Smith School of Business and London Business School

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E-commerce, information asymmetry, unbundling, impact of IT