Edward F. McQuarrie

Santa Clara University - Leavey School of Business

Professor of Marketing

500 El Camino Real

Santa Clara, CA California 95053

United States

SCHOLARLY PAPERS

11

DOWNLOADS
Rank 10,692

SSRN RANKINGS

Top 10,692

in Total Papers Downloads

4,143

CITATIONS
Rank 39,926

SSRN RANKINGS

Top 39,926

in Total Papers Citations

4

Scholarly Papers (11)

1.

Stock Market Charts You Never Saw

Number of pages: 53 Posted: 11 Oct 2017
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 2,325 (5,300)

Abstract:

Loading...

Historical Stock Market Returns, Equity Premium, 19th Century, Dimson, Ibbotson, Siegel

2.

The First Eighty Years of the US Bond Market: Investor Total Return from 1793, Combining Federal, Municipal, and Corporate Bonds

Number of pages: 66 Posted: 19 Oct 2018
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 750 (30,533)

Abstract:

Loading...

bond market, 19th century US securities markets, Hamilton refunding, history of interest rates, long-term return on bonds, long-term return on stocks

3.

Visual and Verbal Rhetorical Figures Under Directed Processing Versus Incidental Exposure to Advertising

Journal of Consumer Research, March 2003
Number of pages: 32 Posted: 14 Oct 2003
Edward F. McQuarrie and David Glen Mick
Santa Clara University - Leavey School of Business and University of Virginia - McIntire School of Commerce
Downloads 413 (65,630)
Citation 3

Abstract:

Loading...

4.

What Motivates Consumers to Produce Online Reviews? Solidarity, Status, and the Soapbox Effect

Number of pages: 66 Posted: 03 Feb 2013
Edward F. McQuarrie, Shelby H. McIntyre and Ravi Shanmugam
Santa Clara University - Leavey School of Business, Santa Clara University and Santa Clara University - Marketing
Downloads 389 (70,444)
Citation 1

Abstract:

Loading...

online reviews, eWOM, solidarity, intrinsic motivation

5.

What Factors Sustain the Production of Online Reviews? Role of Community Feedback and Differences in Individual Motivation

Number of pages: 63 Posted: 29 Nov 2013 Last Revised: 18 May 2014
Edward F. McQuarrie, Shelby H. McIntyre and Ravi Shanmugam
Santa Clara University - Leavey School of Business, Santa Clara University and Santa Clara University - Marketing
Downloads 95 (258,894)

Abstract:

Loading...

online reviews, motivation, feedback, self-determination theory, Yelp

6.

The First 50 Years of the US Stock Market: New Evidence on Investor Total Return Including Dividends, 1793-1843

Number of pages: 141 Posted: 19 Jul 2018
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 62 (334,209)

Abstract:

Loading...

stocks for the long run, stock market history, stock market in the 19th century, stock market returns

7.

Introducing a New Database of 19th Century US Stocks: Returns from 1831 to 1870, Capitalization-Weighted, with Dividends

Number of pages: 65 Posted: 02 Aug 2017 Last Revised: 26 Sep 2017
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 46 (379,900)

Abstract:

Loading...

Historical Stock Prices, Railroads, 19th Century, Total Return with Dividends, 1830s, 1840s, 1850s, 1860s

8.

Developing Scales to Measure Consumer Dispositions: A New Approach Based on Predictive Validity

Number of pages: 40 Posted: 28 Aug 2013
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 34 (424,449)

Abstract:

Loading...

scale development, scale reduction, dispositions, predictive validity, single-item vs. multi-item measures

9.

Appendix A to Introducing a New Database of 19th Century US Stocks

Number of pages: 17 Posted: 26 Sep 2017
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 12 (537,500)

Abstract:

Loading...

19th century stock markets, capitalization, dividends

10.

Appendix B to Introducing a New Database of 19th Century US Stocks

Number of pages: 18 Posted: 26 Sep 2017
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 9 (553,970)

Abstract:

Loading...

19th century stock markets, index construction, railroad stocks

11.

Appendix C to Introducing a New Database of 19th Century US Stocks

Number of pages: 10 Posted: 26 Sep 2017
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 8 (559,480)

Abstract:

Loading...

19th century stock markets, stock dividends, rights issues, merger premia