Edward F. McQuarrie

Santa Clara University - Leavey School of Business

Professor of Marketing

500 El Camino Real

Santa Clara, CA California 95053

United States

SCHOLARLY PAPERS

15

DOWNLOADS
Rank 4,824

SSRN RANKINGS

Top 4,824

in Total Papers Downloads

9,236

SSRN CITATIONS
Rank 40,423

SSRN RANKINGS

Top 40,423

in Total Papers Citations

11

CROSSREF CITATIONS

5

Scholarly Papers (15)

1.

Stock Market Charts You Never Saw

Number of pages: 53 Posted: 11 Oct 2017
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 5,029 (1,677)

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Historical Stock Market Returns, Equity Premium, 19th Century, Dimson, Ibbotson, Siegel

2.

The US Bond Market Before 1926: Investor Total Return from 1793, Comparing Federal, Municipal, and Corporate Bonds Part I: 1793 to 1857

Number of pages: 71 Posted: 19 Oct 2018 Last Revised: 15 Sep 2019
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 1,368 (14,988)

Abstract:

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bond market, 19th century US securities markets, Hamilton refunding, history of interest rates, long-term return on bonds, long-term return on stocks

3.

The US Bond Market before 1926: Investor Total Return from 1793, Comparing Federal, Municipal and Corporate Bonds Part II: 1857 to 1926

Number of pages: 135 Posted: 18 Sep 2019
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 1,178 (18,819)
Citation 2

Abstract:

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historical bond data, historical stock data, 19th century US markets, stocks for the long run, equity premium, greenback era, corporate bonds, municipal bonds, National Banking Acts

4.

Visual and Verbal Rhetorical Figures Under Directed Processing Versus Incidental Exposure to Advertising

Journal of Consumer Research, March 2003
Number of pages: 32 Posted: 14 Oct 2003
Edward F. McQuarrie and David Glen Mick
Santa Clara University - Leavey School of Business and University of Virginia - McIntire School of Commerce
Downloads 453 (68,970)
Citation 3

Abstract:

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5.

What Motivates Consumers to Produce Online Reviews? Solidarity, Status, and the Soapbox Effect

Number of pages: 66 Posted: 03 Feb 2013
Edward F. McQuarrie, Shelby H. McIntyre and Ravi Shanmugam
Santa Clara University - Leavey School of Business, Santa Clara University and Santa Clara University - Marketing
Downloads 417 (76,248)
Citation 1

Abstract:

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online reviews, eWOM, solidarity, intrinsic motivation

6.

The First 50 Years of the US Stock Market: New Evidence on Investor Total Return Including Dividends, 1793-1843

Number of pages: 141 Posted: 19 Jul 2018
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 338 (97,043)
Citation 3

Abstract:

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stocks for the long run, stock market history, stock market in the 19th century, stock market returns

7.

Introducing a New Database of 19th Century US Stocks: Returns from 1831 to 1870, Capitalization-Weighted, with Dividends

Number of pages: 65 Posted: 02 Aug 2017 Last Revised: 26 Sep 2017
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 129 (240,500)
Citation 4

Abstract:

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Historical Stock Prices, Railroads, 19th Century, Total Return with Dividends, 1830s, 1840s, 1850s, 1860s

8.

What Factors Sustain the Production of Online Reviews? Role of Community Feedback and Differences in Individual Motivation

Number of pages: 63 Posted: 29 Nov 2013 Last Revised: 18 May 2014
Edward F. McQuarrie, Shelby H. McIntyre and Ravi Shanmugam
Santa Clara University - Leavey School of Business, Santa Clara University and Santa Clara University - Marketing
Downloads 108 (273,768)

Abstract:

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online reviews, motivation, feedback, self-determination theory, Yelp

9.

The U.S. Bond Market Before 1926, Part III: Total Return Versus Basic Yield, 1897 - 1926

Number of pages: 85 Posted: 08 Jul 2020
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 56 (404,140)

Abstract:

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stock and bond returns, corporate bonds, asset pricing, financial markets before 1926

10.

Developing Scales to Measure Consumer Dispositions: A New Approach Based on Predictive Validity

Number of pages: 40 Posted: 28 Aug 2013
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 39 (465,200)

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scale development, scale reduction, dispositions, predictive validity, single-item vs. multi-item measures

11.

A Re-Examination of Stock Market Returns from 1871-1897: Did Cowles Get It Right?

Number of pages: 127 Posted: 14 Apr 2020
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 33 (492,447)

Abstract:

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19th century stock returns, stock and bond comparison, railroads, panic of 1873, panic of 1893

12.

Appendix A to Introducing a New Database of 19th Century US Stocks

Number of pages: 17 Posted: 26 Sep 2017
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 33 (492,447)

Abstract:

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19th century stock markets, capitalization, dividends

13.

Appendix B to Introducing a New Database of 19th Century US Stocks

Number of pages: 18 Posted: 26 Sep 2017
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 23 (547,623)

Abstract:

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19th century stock markets, index construction, railroad stocks

14.

Appendix C to Introducing a New Database of 19th Century US Stocks

Number of pages: 10 Posted: 26 Sep 2017
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 18 (579,467)

Abstract:

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19th century stock markets, stock dividends, rights issues, merger premia

15.

New Bank and Transportation Stock Indexes from 1793 to 1871, with Comparisons Across Region and Sector, and Against Prior Indexes

Number of pages: 139 Posted: 12 Nov 2019
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 14 (605,679)
Citation 2

Abstract:

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historical stock returns, banks, railroads, canals, turnpikes, panic of 1819, panic of 1837, panic of 1857