David Luna

University of Wisconsin - Whitewater - College of Business and Economics

Assistant Professor of Marketing

Whitewater, WI 53190

United States

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Scholarly Papers (1)

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Bilinguals and the Web: Moderators of Language Effects in Web Site Navigation

Marketing Science Institute Working Paper No. 02-110
Posted: 10 Jun 2003
University of Wisconsin - Whitewater - College of Business and Economics, University of Wisconsin - Milwaukee - Marketing and Universidad de Alicante-Dpto. Economía Financiera

Abstract:

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International, E-commerce, web sites, bilingual, consumers, marketing, language