Majken Schultz

Copenhagen Business School - Department of Economics

Professor

Dalgas Have 15

DK- 2000 Frederiksberg C

Denmark

  • Copenhagen Business School - Department of Economics

SCHOLARLY PAPERS

6

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CITATIONS
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87

Scholarly Papers (6)

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1.

Practicing Identity: A Process Model of Identity Change Management in Organizations

SDA BOCCONI Working Paper No. 03-85
Number of pages: 35 Posted: 19 May 2003
Davide Ravasi and Majken Schultz
SDA Bocconi and Copenhagen Business School - Department of Economics
Downloads 1,027 (20,611)
Citation 1

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Organizational identity, organizational image, strategic change, core competences

2.

Novo Nordisk: Focusing the Corporate Brand

Darden Case No. UVA-BC-0192
Number of pages: 38 Posted: 21 Oct 2008
James Rubin, Susanna Beranova, Majken Schultz and Mary Hatch
University of Virginia – Darden Graduate School of Business Administration, affiliation not provided to SSRN, Copenhagen Business School - Department of Economics and affiliation not provided to SSRN
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brand management

3.

Corporate Social Responsibility Communication: Stakeholder Information, Response and Involvement Strategies

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Citation 49

Corporate Social Responsibility Communication: Stakeholder Information, Response and Involvement Strategies

Business Ethics: A European Review, Vol. 15, Issue 4, pp. 323-338, October 2006
Number of pages: 16 Posted: 17 Sep 2006
Mette Morsing and Majken Schultz
Copenhagen Business School and Copenhagen Business School - Department of Economics
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Corporate Social Responsibility Communication: Stakeholder Information, Response and Involvement Strategies

Business Ethics: A European Review, Vol. 15, No. 4, pp. 323-338, October 2006
Number of pages: 16 Posted: 21 Sep 2006
Mette Morsing and Majken Schultz
Copenhagen Business School and Copenhagen Business School - Department of Economics
Downloads 24 (511,278)
Citation 3
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4.

On Celebrating the Organizational Identity Metaphor: A Rejoinder to Cornelissen

British Journal of Management, Vol. 13, pp. 269-275, 2002
Number of pages: 7 Posted: 13 Sep 2003
Dennis A. Gioia, Majken Schultz and Kevin G. Corley
Pennsylvania State University - Department of Management & Organization, Copenhagen Business School - Department of Economics and Arizona State University - W. P. Carey School of Business
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5.

Metaphorical Shadow Boxing: A Response to Cornelissen's Reply to Our Rejoinder

British Journal of Management, Vol. 13, pp. 281-281, 2002
Number of pages: 1 Posted: 15 Sep 2003
Dennis A. Gioia, Majken Schultz and Kevin G. Corley
Pennsylvania State University - Department of Management & Organization, Copenhagen Business School - Department of Economics and Arizona State University - W. P. Carey School of Business
Downloads 25 (490,292)
Citation 1
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6.

Renewing the Nissan Brand

Darden Case No. UVA-BC-0194
Number of pages: 32 Posted: 30 May 2017
James Rubin, Mary Jo Hatch and Majken Schultz
University of Virginia – Darden Graduate School of Business Administration, University of Virginia - Darden School of Business and Copenhagen Business School - Department of Economics
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operations management, market analysis, brand marketing