Majken Schultz

Copenhagen Business School - Department of Economics

Professor

Dalgas Have 15

DK- 2000 Frederiksberg C

Denmark

  • Copenhagen Business School - Department of Economics

SCHOLARLY PAPERS

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Scholarly Papers (3)

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1.

Practicing Identity: A Process Model of Identity Change Management in Organizations

SDA BOCCONI Working Paper No. 03-85
Number of pages: 35 Posted: 19 May 2003
Davide Ravasi, Davide Ravasi and Majken Schultz
SDA BocconiBocconi University - Department of Management and Technology and Copenhagen Business School - Department of Economics
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Organizational identity, organizational image, strategic change, core competences

2.

Novo Nordisk: Focusing the Corporate Brand

Darden Case No. UVA-BC-0192
Number of pages: 38 Posted: 21 Oct 2008
James Rubin, Susanna Beranova, Majken Schultz and Mary Hatch
University of Virginia – Darden Graduate School of Business Administration, affiliation not provided to SSRN, Copenhagen Business School - Department of Economics and affiliation not provided to SSRN
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brand management

3.

Renewing the Nissan Brand

Darden Case No. UVA-BC-0194
Number of pages: 32 Posted: 30 May 2017
James Rubin, Mary Jo Hatch and Majken Schultz
University of Virginia – Darden Graduate School of Business Administration, University of Virginia - Darden School of Business and Copenhagen Business School - Department of Economics
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operations management, market analysis, brand marketing