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Paul G. Patterson

UNSW Australia Business School, School of Marketing

Professor

Sydney, NSW 2052

Australia

  • UNSW Australia Business School, School of Marketing

    • Email
    • Tel: 61-2-9385-1105
    • Fax: 61-2-9663-1985
SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

The Effect of Humour Usage on Customer’s Service Experiences

Australian Journal of Management, Vol. 44, No. 1, 2019
Posted: 09 Mar 2019
Tung Moi Chiew, Christine Mathies and Paul G. Patterson
Independent, Independent and UNSW Australia Business School, School of Marketing

Abstract:

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enjoyable interactions, other-directed humour, self-directed humour, sense of humour, service encounter

2.

Modeling the Habit of Self-Service Technology Usage

Australian Journal of Management, Vol. 42, No. 3, 2017
Posted: 25 Aug 2017
Cheng Wang, Jennifer Harris and Paul G. Patterson
Independent, University of Dundee and UNSW Australia Business School, School of Marketing

Abstract:

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