Yu Jeffrey Hu

Georgia Institute of Technology - Scheller College of Business

800 West Peachtree St.

Atlanta, GA 30308

United States

SCHOLARLY PAPERS

33

DOWNLOADS
Rank 514

SSRN RANKINGS

Top 514

in Total Papers Downloads

41,803

SSRN CITATIONS

300

CROSSREF CITATIONS

267

Scholarly Papers (33)

1.

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Management Science, Forthcoming
Number of pages: 32 Posted: 26 Dec 2006 Last Revised: 19 Jun 2014
Erik Brynjolfsson, Yu Jeffrey Hu and Duncan Simester
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 8,835 (644)
Citation 29

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search cost, product variety, concentration, long tail, Internet, electronic commerce

2.

Wisdom of Crowds: The Value of Stock Opinions Transmitted Through Social Media

Review of Financial Studies (RFS), Forthcoming
Number of pages: 52 Posted: 12 Apr 2011 Last Revised: 04 Oct 2016
HKU Business School, The University of Hong Kong, Purdue University - Krannert School of Management, Georgia Institute of Technology - Scheller College of Business and Cornell University - Dyson School of Applied Economics and Management
Downloads 7,134 (929)
Citation 75

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Investor-turned-advisors, Social media, Financial markets

3.

Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers

Management Science, Forthcoming
Number of pages: 34 Posted: 08 May 2003 Last Revised: 25 Jan 2017
Erik Brynjolfsson, Yu Jeffrey Hu and Michael D. Smith
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 4,857 (1,842)
Citation 124

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Consumer Surplus, Product Variety, Electronic Markets

4.

From Niches to Riches: Anatomy of the Long Tail

Sloan Management Review, Vol. 47, No. 4, pp. 67-71, Summer 2006
Number of pages: 12 Posted: 21 Jul 2006 Last Revised: 03 Mar 2015
Erik Brynjolfsson, Yu Jeffrey Hu and Michael D. Smith
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 4,272 (2,331)
Citation 7

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Product Variety, The Long Tail, Search Costs, Recommender Systems, Strategy

5.

The Longer Tail: The Changing Shape of Amazon’s Sales Distribution Curve

Number of pages: 13 Posted: 22 Sep 2010 Last Revised: 19 Jun 2014
Erik Brynjolfsson, Yu Jeffrey Hu and Michael D. Smith
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 3,269 (3,654)
Citation 26

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Long Tail, electronic commerce, sales distribution, niche products, power law

6.

Performance-Based Pricing Models in Online Advertising

Number of pages: 30 Posted: 03 Mar 2004
Yu Jeffrey Hu
Georgia Institute of Technology - Scheller College of Business
Downloads 2,703 (5,053)
Citation 11

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Online advertising, pricing model, incentive, performance

7.

The Impact of Ebook Distribution on Print Sales: Analysis of a Natural Experiment

Management Science, Forthcoming
Number of pages: 30 Posted: 29 Nov 2011 Last Revised: 14 Dec 2017
Hailiang Chen, Yu Jeffrey Hu and Michael D. Smith
HKU Business School, The University of Hong Kong, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 2,142 (7,443)
Citation 29

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Digital distribution, channel, publishing industry, natural experiment

Dynamics of Retail Advertising: Evidence from a Field Experiment

Economic Inquiry, Forthcoming
Number of pages: 39 Posted: 19 Jan 2006 Last Revised: 25 Feb 2015
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Northwestern University - Department of Marketing
Downloads 1,311 (16,092)
Citation 11

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Advertising, Direct Mail, Field Experiment, Internet, Catalog, long-run demand

Dynamics of Retail Advertising: Evidence from a Field Experiment

Economic Inquiry, Vol. 47, Issue 3, pp. 482-499, July 2009
Number of pages: 18 Posted: 08 Oct 2009
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Northwestern University - Department of Marketing
Downloads 3 (729,041)
Citation 1
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9.

Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition

Management Science, forthcoming
Number of pages: 38 Posted: 22 Jun 2007 Last Revised: 04 May 2011
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Purdue University - Krannert School of Management
Downloads 1,130 (20,494)
Citation 20

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Internet markets, electronic commerce, competition, retailing, channel, niche products, geography

10.

Fake News, Investor Attention, and Market Reaction

Information Systems Research, Forthcoming
Number of pages: 45 Posted: 01 Aug 2018 Last Revised: 18 Dec 2019
Jonathan Clarke, Hailiang Chen, Ding Du and Yu Jeffrey Hu
Georgia Institute of Technology - Scheller College of Business, HKU Business School, The University of Hong Kong, Carnegie Mellon University and Georgia Institute of Technology - Scheller College of Business
Downloads 875 (29,776)
Citation 5

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fake news, investor attention, financial technology, textual analysis, social media

11.

Signal or Noise in Social Media Discussions: The Role of Network Cohesion in Predicting the Bitcoin Market

Journal of Management Information Systems, forthcoming
Number of pages: 43 Posted: 09 Jan 2017 Last Revised: 03 Sep 2020
Peng Xie, Hailiang Chen and Yu Jeffrey Hu
Georgia Institute of Technology - Scheller College of Business, HKU Business School, The University of Hong Kong and Georgia Institute of Technology - Scheller College of Business
Downloads 753 (36,637)
Citation 3

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social media analytics, network cohesion, financial technology, Bitcoin

12.

IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists’ Activities and Music Sales

Information Systems Research, Forthcoming
Number of pages: 48 Posted: 17 Jan 2013 Last Revised: 19 Mar 2015
Hailiang Chen, Prabuddha De and Yu Jeffrey Hu
HKU Business School, The University of Hong Kong, Purdue University - Krannert School of Management and Georgia Institute of Technology - Scheller College of Business
Downloads 629 (46,672)
Citation 12

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Broadcasting, Social media marketing, Music sales, panel vector autoregression

13.

Long Tails Versus Superstars: The Effect of IT on Product Variety and Sales Concentration Patterns

Information Systems Research, Forthcoming
Number of pages: 21 Posted: 13 Sep 2010 Last Revised: 01 Jul 2014
Erik Brynjolfsson, Yu Jeffrey Hu and Michael D. Smith
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 541 (56,604)

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Long Tail, Superstar, Product Variety, Sales Concentration, Information Technology

14.

Gaining Trust Through Online Privacy Protection: Self-Regulation, Mandatory Standards, or Caveat Emptor

Number of pages: 34 Posted: 09 Jun 2004 Last Revised: 07 Mar 2015
Zhulei Tang, Yu Jeffrey Hu and Michael D. Smith
Purdue University - Krannert School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 503 (62,048)
Citation 7

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Privacy, asymmetric information, Internet, consumer surplus, producer surplus, social welfare

15.

Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model

Information Systems Research, 2019, Vol. 30, No. 2, pp. 616-635
Number of pages: 44 Posted: 20 Dec 2014 Last Revised: 12 Jul 2019
Lizhen Xu, Jason A. Duan, Yu Jeffrey Hu, Yuan Cheng and Yan Zhu
Georgia Institute of Technology - Scheller College of Business, University of Texas at Austin, Georgia Institute of Technology - Scheller College of Business, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management
Downloads 447 (71,703)
Citation 2

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mobile data; dynamic usage pattern; forward-looking behavior; individual heterogeneity; targeted promotion; price sensitivity; dynamic structural model

16.

Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing

Management Science, 2011, Atlanta Competitive Advantage Conference 2010
Number of pages: 35 Posted: 16 Feb 2010 Last Revised: 13 Jun 2014
Charlotte R Ren, Ye Hu, Yu Jeffrey Hu and Jerry A. Hausman
Purdue University, University of Houston - Bauer College of Business, Georgia Institute of Technology - Scheller College of Business and Massachusetts Institute of Technology (MIT) - Department of Economics
Downloads 333 (100,902)
Citation 4

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product variety, competition, collocation, differentiation

17.

The Effect of Dockless Bike-Sharing on Public Transportation: An Empirical Study

HEC Paris Research Paper No. MOSI-2018-1312, Kelley School of Business Research Paper No. 18-81, Georgia Tech Scheller College of Business Research Paper No. 18-40
Number of pages: 32 Posted: 19 Oct 2018 Last Revised: 30 Oct 2018
Fujie Jin, Yuan Cheng, Xitong Li and Yu Jeffrey Hu
Kelley School of Business, Indiana University, Tsinghua University - School of Economics & Management, HEC Paris - Information Systems and Operations Management and Georgia Institute of Technology - Scheller College of Business
Downloads 275 (124,010)
Citation 1

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bike-sharing, public transportation, complement, last mile problem

18.

Monetary Incentive and Stock Opinions on Social Media

Journal of Management Information Systems (JMIS), Forthcoming
Number of pages: 41 Posted: 09 May 2017 Last Revised: 03 Feb 2019
Hailiang Chen, Yu Jeffrey Hu and Shan Huang
HKU Business School, The University of Hong Kong, Georgia Institute of Technology - Scheller College of Business and University of Washington - Michael G. Foster School of Business
Downloads 257 (133,117)
Citation 2

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monetary incentive, stock opinions, social media, wisdom of crowds, investment

19.

Product-Oriented Web Technologies and Product Returns: An Exploratory Study

Number of pages: 30 Posted: 04 Jun 2012 Last Revised: 21 Aug 2014
Purdue University - Krannert School of Management, Georgia Institute of Technology - Scheller College of Business and Purdue University - Krannert School of Management
Downloads 233 (146,558)
Citation 5

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online shopping, product returns, type of information, product-oriented technologies, econometric models

20.

Social Media, Flash Sales, and the Maker Movement: An Empirical Analysis

Number of pages: 50 Posted: 27 Aug 2016
Karthik Kannan, Yu Jeffrey Hu and Sridhar Narasimhan
Georgia Institute of Technology - Scheller College of Business, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 232 (147,779)

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flash sale, maker movement, new product development, search and experience goods, social media, word of mouth

21.

Technology Usage and Online Sales: An Empirical Study

Management Science, Forthcoming
Number of pages: 35 Posted: 04 May 2011
Purdue University - Krannert School of Management, Georgia Institute of Technology - Scheller College of Business and Purdue University - Krannert School of Management
Downloads 228 (149,685)
Citation 6

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electronic commerce, Internet, technology usage, online sales, search, recommendation

22.

Incentive Problems in Performance-Based Online Advertising: Cost Per Click versus Cost Per Action

Management Science, Forthcoming.
Number of pages: 32 Posted: 03 Apr 2015 Last Revised: 25 Jan 2017
Yu Jeffrey Hu, Jiwoong Shin and Zhulei Tang
Georgia Institute of Technology - Scheller College of Business, Yale School of Management and Purdue University - Krannert School of Management
Downloads 191 (176,604)
Citation 2

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Online advertising, cost-per-click, cost-per-action, incentive, adverse selection, moral hazard, pricing model

23.

Battle of the Internet Channels: How Does Mobile and Fixed-Line Quality Drive Internet Use?

Information Systems Research, Forthcoming
Number of pages: 47 Posted: 03 Mar 2016 Last Revised: 19 Dec 2019
Jiao Xu, Chris Forman and Yu Jeffrey Hu
Georgia Institute of Technology - Scheller College of Business, Cornell University - Dyson School of Applied Economics and Management and Georgia Institute of Technology - Scheller College of Business
Downloads 136 (235,385)

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channel competition, econometrics, fixed-line Internet, mobile Internet

24.

The Impact of Sales Tax on Internet and Catalog Sales: Evidence from a Natural Experiment

International Journal of Industrial Organization, Forthcoming
Number of pages: 29 Posted: 13 Dec 2013 Last Revised: 25 Jan 2017
Yu Jeffrey Hu and Zhulei Tang
Georgia Institute of Technology - Scheller College of Business and Purdue University - Krannert School of Management
Downloads 117 (263,825)
Citation 1

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Electronic Commerce, Internet Sales, Sales Tax, Price Elasticity

25.

Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment

Marketing Science, forthcoming
Number of pages: 61 Posted: 08 Jun 2020 Last Revised: 19 Jun 2020
University of Washington - Michael G. Foster School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 114 (268,724)

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social networks; social influence; social advertising; product; heterogeneity; field experiments

26.

Ladies First, Gentlemen Third! The Effect of Narrative Perspective on Medical Crowdfunding

HEC Paris Research Paper No. MKG-2019-1336
Number of pages: 32 Posted: 07 May 2019 Last Revised: 25 May 2019
Fei Gao, Xitong Li, Yuan Cheng and Yu Jeffrey Hu
HEC Paris, HEC Paris - Information Systems and Operations Management, Tsinghua University - School of Economics & Management and Georgia Institute of Technology - Scheller College of Business
Downloads 84 (330,873)
Citation 1

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medical crowdfunding, narrative perspective, field experiment, donation, empathy

27.

Surviving COVID-19: Recovery Curves of Mall Traffic in China

Georgia Tech Scheller College of Business Research Paper No. 3613294
Number of pages: 20 Posted: 29 May 2020 Last Revised: 12 Jun 2020
Wisconsin School of Business, University of Iowa, Scishang Data Technology, Scishang Data Technology, Scishang Data Technology, Scishang Data Technology, Scishang Data Technology, Scishang Data Technology, Scishang Data Technology, Tsinghua University - School of Economics & Management and Georgia Institute of Technology - Scheller College of Business
Downloads 75 (351,090)
Citation 2

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COVID-19; Coronavirus; Economic Recovery; Mall Traffic; Event study

28.

The Effects of Sister-Store Presence and Market Competition on Product Assortment: Evidence from Book Retailing

Georgia Tech Scheller College of Business Research Paper No. 18-12
Number of pages: 47 Posted: 29 Apr 2018 Last Revised: 29 May 2018
University of Maryland, Georgia Institute of Technology - Scheller College of Business, Purdue University - Krannert School of Management and Purdue University - Department of Consumer Sciences and Retailing
Downloads 67 (373,394)
Citation 1

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assortment, sister-store presence, competition, popularity

29.

Sympathy to the Seemingly Needy: A Large-Scale Field Experiment on Social Influence and Non-Social Signals in Medical Crowdfunding

Number of pages: 34 Posted: 10 Jan 2020
Georgia Institute of Technology - IT Management Area, Kelley School of Business, Indiana University, HEC Paris - Information Systems and Operations Management, Tsinghua University - School of Economics & Management and Georgia Institute of Technology - Scheller College of Business
Downloads 53 (418,690)

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social influence, medical crowdfunding, signaling theory, signal strength, donations

30.

Selling or Leasing? Pricing Information Goods with Depreciation of Consumer Valuation

Information Systems Research, forthcoming
Number of pages: 43 Posted: 14 Dec 2013 Last Revised: 10 Jun 2020
Yifan Dou, Yu Jeffrey Hu and D. J. Wu
Fudan University - School of Management, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 4 (689,543)
Citation 2

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pricing strategies; selling; leasing; vintage depreciation; individual depreciation; network effects; information goods or services

31.

Early Predictions for Medical Crowdfunding: A Deep Learning Approach Using Diverse Inputs

Posted: 18 Nov 2019
Tong Wang, Fujie Jin, Yu Jeffrey Hu and Yuan Cheng
University of Iowa, Kelley School of Business, Indiana University, Georgia Institute of Technology - Scheller College of Business and Tsinghua University - School of Economics & Management

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32.

A Novel Deep Learning Approach to Predicting Medical Crowdfunding Donations

Georgia Tech Scheller College of Business Research Paper No. 19-12
Posted: 21 Jun 2019
Tong Wang, Fujie Jin, Yu Jeffrey Hu and Yuan Cheng
University of Iowa, Kelley School of Business, Indiana University, Georgia Institute of Technology - Scheller College of Business and Tsinghua University - School of Economics & Management

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medical crowdfunding, deep learning, multivariate temporal clustering, crowdfunding patterns

33.

Machine Learning Driven Campaign Budget Allocation: A Large-Scale Empirical Study of Malls

Georgia Tech Scheller College of Business Research Paper No. 19-11
Posted: 18 Jun 2019 Last Revised: 22 Jan 2020
Tong Wang, Cheng He, Fujie Jin and Yu Jeffrey Hu
University of Iowa, Wisconsin School of Business, Kelley School of Business, Indiana University and Georgia Institute of Technology - Scheller College of Business

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Machine Learning, Budget Allocation, Generalized Additive Models, Marketing Campaigns