Yu Jeffrey Hu

Georgia Institute of Technology - Scheller College of Business

800 West Peachtree St.

Atlanta, GA 30308

United States

SCHOLARLY PAPERS

27

DOWNLOADS
Rank 484

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Top 484

in Total Papers Downloads

38,582

CITATIONS
Rank 3,324

SSRN RANKINGS

Top 3,324

in Total Papers Citations

165

Scholarly Papers (27)

1.

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Management Science, Forthcoming
Number of pages: 32 Posted: 26 Dec 2006 Last Revised: 19 Jun 2014
Erik Brynjolfsson, Yu Jeffrey Hu and Duncan Simester
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 8,643 (548)
Citation 25

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search cost, product variety, concentration, long tail, Internet, electronic commerce

2.

Wisdom of Crowds: The Value of Stock Opinions Transmitted Through Social Media

Review of Financial Studies (RFS), Forthcoming
Number of pages: 52 Posted: 12 Apr 2011 Last Revised: 04 Oct 2016
The University of Hong Kong - Faculty of Business and Economics, Purdue University - Krannert School of Management, Georgia Institute of Technology - Scheller College of Business and Cornell University - Dyson School of Applied Economics and Management
Downloads 6,598 (897)
Citation 1

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Investor-turned-advisors, Social media, Financial markets

3.

Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers

Management Science, Forthcoming
Number of pages: 34 Posted: 08 May 2003 Last Revised: 25 Jan 2017
Erik Brynjolfsson, Yu Jeffrey Hu and Michael D. Smith
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 4,685 (1,617)
Citation 67

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Consumer Surplus, Product Variety, Electronic Markets

4.

From Niches to Riches: Anatomy of the Long Tail

Sloan Management Review, Vol. 47, No. 4, pp. 67-71, Summer 2006
Number of pages: 12 Posted: 21 Jul 2006 Last Revised: 03 Mar 2015
Erik Brynjolfsson, Yu Jeffrey Hu and Michael D. Smith
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 3,845 (2,293)
Citation 30

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Product Variety, The Long Tail, Search Costs, Recommender Systems, Strategy

5.

The Longer Tail: The Changing Shape of Amazon’s Sales Distribution Curve

Number of pages: 13 Posted: 22 Sep 2010 Last Revised: 19 Jun 2014
Erik Brynjolfsson, Yu Jeffrey Hu and Michael D. Smith
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 3,076 (3,377)
Citation 5

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Long Tail, electronic commerce, sales distribution, niche products, power law

6.

Performance-Based Pricing Models in Online Advertising

Number of pages: 30 Posted: 03 Mar 2004
Yu Jeffrey Hu
Georgia Institute of Technology - Scheller College of Business
Downloads 2,587 (4,521)
Citation 8

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Online advertising, pricing model, incentive, performance

7.

The Impact of Ebook Distribution on Print Sales: Analysis of a Natural Experiment

Management Science, Forthcoming
Number of pages: 30 Posted: 29 Nov 2011 Last Revised: 14 Dec 2017
Hailiang Chen, Yu Jeffrey Hu and Michael D. Smith
The University of Hong Kong - Faculty of Business and Economics, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 1,976 (7,131)
Citation 3

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Digital distribution, channel, publishing industry, natural experiment

Dynamics of Retail Advertising: Evidence from a Field Experiment

Economic Inquiry, Forthcoming
Number of pages: 39 Posted: 19 Jan 2006 Last Revised: 25 Feb 2015
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Northwestern University - Department of Marketing
Downloads 1,293 (13,957)
Citation 5

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Advertising, Direct Mail, Field Experiment, Internet, Catalog, long-run demand

Dynamics of Retail Advertising: Evidence from a Field Experiment

Economic Inquiry, Vol. 47, Issue 3, pp. 482-499, July 2009
Number of pages: 18 Posted: 08 Oct 2009
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Northwestern University - Department of Marketing
Downloads 3 (640,109)
Citation 5
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9.

Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition

Management Science, forthcoming
Number of pages: 38 Posted: 22 Jun 2007 Last Revised: 04 May 2011
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Purdue University - Krannert School of Management
Downloads 1,114 (17,892)
Citation 14

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Internet markets, electronic commerce, competition, retailing, channel, niche products, geography

10.

Network Cohesion and Predictive Power of Social Media in the Bitcoin Market

Georgia Tech Scheller College of Business Research Paper No. 17-5
Number of pages: 46 Posted: 09 Jan 2017 Last Revised: 12 Feb 2019
Peng Xie, Hailiang Chen and Yu Jeffrey Hu
Georgia Institute of Technology - Scheller College of Business, The University of Hong Kong - Faculty of Business and Economics and Georgia Institute of Technology - Scheller College of Business
Downloads 656 (37,985)

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financial technology, social media analytics, network cohesion, Bitcoin, topic modeling

11.

IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists’ Activities and Music Sales

Information Systems Research, Forthcoming
Number of pages: 48 Posted: 17 Jan 2013 Last Revised: 19 Mar 2015
Hailiang Chen, Prabuddha De and Yu Jeffrey Hu
The University of Hong Kong - Faculty of Business and Economics, Purdue University - Krannert School of Management and Georgia Institute of Technology - Scheller College of Business
Downloads 619 (41,035)

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Broadcasting, Social media marketing, Music sales, panel vector autoregression

12.

Long Tails Versus Superstars: The Effect of IT on Product Variety and Sales Concentration Patterns

Information Systems Research, Forthcoming
Number of pages: 21 Posted: 13 Sep 2010 Last Revised: 01 Jul 2014
Erik Brynjolfsson, Yu Jeffrey Hu and Michael D. Smith
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 519 (51,518)
Citation 2

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Long Tail, Superstar, Product Variety, Sales Concentration, Information Technology

13.

Gaining Trust Through Online Privacy Protection: Self-Regulation, Mandatory Standards, or Caveat Emptor

Number of pages: 34 Posted: 09 Jun 2004 Last Revised: 07 Mar 2015
Zhulei Tang, Yu Jeffrey Hu and Michael D. Smith
Purdue University - Krannert School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 493 (54,948)
Citation 1

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Privacy, asymmetric information, Internet, consumer surplus, producer surplus, social welfare

14.

Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model

Number of pages: 44 Posted: 20 Dec 2014 Last Revised: 14 Jun 2017
Lizhen Xu, Jason A. Duan, Yu Jeffrey Hu, Yuan Cheng and Yan Zhu
Georgia Institute of Technology - Scheller College of Business, University of Texas at Austin, Georgia Institute of Technology - Scheller College of Business, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management
Downloads 383 (74,712)

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mobile data; dynamic usage pattern; forward-looking behavior; individual heterogeneity; targeted promotion; price sensitivity; dynamic structural model

15.

Fake News, Investor Attention, and Market Reaction

Georgia Tech Scheller College of Business Research Paper No. 18-29
Number of pages: 34 Posted: 01 Aug 2018
Jonathan Clarke, Hailiang Chen, Ding Du and Yu Jeffrey Hu
Georgia Institute of Technology - Scheller College of Business, The University of Hong Kong - Faculty of Business and Economics, Carnegie Mellon University and Georgia Institute of Technology - Scheller College of Business
Downloads 364 (79,280)

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fake news, investor attention, financial technology, textual analysis, social media

16.

Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing

Management Science, 2011, Atlanta Competitive Advantage Conference 2010
Number of pages: 35 Posted: 16 Feb 2010 Last Revised: 13 Jun 2014
Charlotte R Ren, Ye Hu, Yu Jeffrey Hu and Jerry A. Hausman
Purdue University, University of Houston - Bauer College of Business, Georgia Institute of Technology - Scheller College of Business and Massachusetts Institute of Technology (MIT) - Department of Economics
Downloads 327 (89,586)

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product variety, competition, collocation, differentiation

17.

Product-Oriented Web Technologies and Product Returns: An Exploratory Study

Number of pages: 30 Posted: 04 Jun 2012 Last Revised: 21 Aug 2014
Purdue University - Krannert School of Management, Georgia Institute of Technology - Scheller College of Business and Purdue University - Krannert School of Management
Downloads 222 (134,986)

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online shopping, product returns, type of information, product-oriented technologies, econometric models

18.

Technology Usage and Online Sales: An Empirical Study

Management Science, Forthcoming
Number of pages: 35 Posted: 04 May 2011
Purdue University - Krannert School of Management, Georgia Institute of Technology - Scheller College of Business and Purdue University - Krannert School of Management
Downloads 220 (135,580)
Citation 4

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electronic commerce, Internet, technology usage, online sales, search, recommendation

19.

Monetary Incentive and Stock Opinions on Social Media

Journal of Management Information Systems (JMIS), Forthcoming
Number of pages: 41 Posted: 09 May 2017 Last Revised: 03 Feb 2019
Hailiang Chen, Yu Jeffrey Hu and Shan Huang
The University of Hong Kong - Faculty of Business and Economics, Georgia Institute of Technology - Scheller College of Business and Massachusetts Institute of Technology (MIT)
Downloads 186 (158,599)

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monetary incentive, stock opinions, social media, wisdom of crowds, investment

20.

Incentive Problems in Performance-Based Online Advertising: Cost Per Click versus Cost Per Action

Management Science, Forthcoming.
Number of pages: 32 Posted: 03 Apr 2015 Last Revised: 25 Jan 2017
Yu Jeffrey Hu, Jiwoong Shin and Zhulei Tang
Georgia Institute of Technology - Scheller College of Business, Yale School of Management and Purdue University - Krannert School of Management
Downloads 174 (168,330)

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Online advertising, cost-per-click, cost-per-action, incentive, adverse selection, moral hazard, pricing model

21.

Social Media, Flash Sales, and the Maker Movement: An Empirical Analysis

Number of pages: 50 Posted: 27 Aug 2016
Georgia Institute of Technology - Scheller College of Business, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 171 (170,961)

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flash sale, maker movement, new product development, search and experience goods, social media, word of mouth

22.

The Effect of Dockless Bike-Sharing on Public Transportation: An Empirical Study

HEC Paris Research Paper No. MOSI-2018-1312, Kelley School of Business Research Paper No. 18-81, Georgia Tech Scheller College of Business Research Paper No. 18-40
Number of pages: 32 Posted: 19 Oct 2018 Last Revised: 30 Oct 2018
Fujie Jin, Yuan Cheng, Xitong Li and Yu Jeffrey Hu
Kelley School of Business, Indiana University, Tsinghua University - School of Economics & Management, HEC Paris - Information Systems and Operations Management and Georgia Institute of Technology - Scheller College of Business
Downloads 154 (186,893)

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bike-sharing, public transportation, complement, last mile problem

23.

Battle of the Internet Channels: How Does Mobile and Fixed-Line Quality Drive Internet Use?

Georgia Tech Scheller College of Business Research Paper No. WP47
Number of pages: 47 Posted: 03 Mar 2016
Jiao Xu, Chris Forman and Yu Jeffrey Hu
Georgia Institute of Technology - Scheller College of Business, Cornell University - Dyson School of Applied Economics and Management and Georgia Institute of Technology - Scheller College of Business
Downloads 127 (218,338)

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channel competition, econometrics, fixed-line Internet, mobile Internet

24.

The Impact of Sales Tax on Internet and Catalog Sales: Evidence from a Natural Experiment

International Journal of Industrial Organization, Forthcoming
Number of pages: 29 Posted: 13 Dec 2013 Last Revised: 25 Jan 2017
Yu Jeffrey Hu and Zhulei Tang
Georgia Institute of Technology - Scheller College of Business and Purdue University - Krannert School of Management
Downloads 104 (252,465)

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Electronic Commerce, Internet Sales, Sales Tax, Price Elasticity

25.

The Effects of Sister-Store Presence and Market Competition on Product Assortment: Evidence from Book Retailing

Georgia Tech Scheller College of Business Research Paper No. 18-12
Number of pages: 47 Posted: 29 Apr 2018 Last Revised: 29 May 2018
University of Maryland, Georgia Institute of Technology - Scheller College of Business, Purdue University - Krannert School of Management and Purdue University - Department of Consumer Sciences and Retailing
Downloads 31 (456,540)

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assortment, sister-store presence, competition, popularity

26.

Ladies First, Gentlemen Third! The Effect of Narrative Perspective on Medical Crowdfunding

Number of pages: 32 Posted: 07 May 2019
Fei Gao, Xitong Li, Yuan Cheng and Yu Jeffrey Hu
HEC Paris, HEC Paris - Information Systems and Operations Management, Tsinghua University - School of Economics & Management and Georgia Institute of Technology - Scheller College of Business
Downloads 12 (555,607)

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medical crowdfunding, narrative perspective, field experiment, donation, empathy

27.

Selling or Leasing? Pricing Information Goods with Depreciation of Consumer Valuation

Information Systems Research, Vol. 28, No. 3, pp. 585-602, 2017
Posted: 14 Dec 2013 Last Revised: 01 May 2019
Yifan Dou, Yu Jeffrey Hu and D. J. Wu
Fudan University - School of Management, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Ernest Scheller Jr. College of Business

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pricing strategies; selling; leasing; vintage depreciation; individual depreciation; network effects; information goods or services