Yu Jeffrey Hu

Georgia Institute of Technology - Scheller College of Business

800 West Peachtree St.

Atlanta, GA 30308

United States

SCHOLARLY PAPERS

22

DOWNLOADS
Rank 471

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Top 471

in Total Papers Downloads

34,011

CITATIONS
Rank 3,325

SSRN RANKINGS

Top 3,325

in Total Papers Citations

165

Scholarly Papers (22)

1.

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Management Science, Forthcoming
Number of pages: 32 Posted: 26 Dec 2006 Last Revised: 19 Jun 2014
Erik Brynjolfsson, Yu Jeffrey Hu and Duncan Simester
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 7,768 (464)
Citation 25

Abstract:

search cost, product variety, concentration, long tail, Internet, electronic commerce

2.

Wisdom of Crowds: The Value of Stock Opinions Transmitted Through Social Media

Review of Financial Studies (RFS), Forthcoming
Number of pages: 52 Posted: 12 Apr 2011 Last Revised: 04 Oct 2016
City University of Hong Kong - Department of Information Systems, Purdue University - Krannert School of Management, Georgia Institute of Technology - Scheller College of Business and Cornell University - Dyson School of Applied Economics and Management
Downloads 4,324 (956)
Citation 1

Abstract:

Investor-turned-advisors, Social media, Financial markets

3.

Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers

Management Science, Forthcoming
Number of pages: 34 Posted: 08 May 2003 Last Revised: 25 Jan 2017
Erik Brynjolfsson, Yu Jeffrey Hu and Michael D. Smith
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 4,099 (1,403)
Citation 67

Abstract:

Consumer Surplus, Product Variety, Electronic Markets

4.

The Longer Tail: The Changing Shape of Amazon’s Sales Distribution Curve

Number of pages: 13 Posted: 22 Sep 2010 Last Revised: 19 Jun 2014
Erik Brynjolfsson, Yu Jeffrey Hu and Michael D. Smith
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 2,339 (3,243)
Citation 5

Abstract:

Long Tail, electronic commerce, sales distribution, niche products, power law

5.

Performance-based Pricing Models in Online Advertising

Number of pages: 30 Posted: 03 Mar 2004
Yu Jeffrey Hu
Georgia Institute of Technology - Scheller College of Business
Downloads 2,135 (4,163)
Citation 8

Abstract:

Online advertising, pricing model, incentive, performance

6.

From Niches to Riches: Anatomy of the Long Tail

Sloan Management Review, Vol. 47, No. 4, pp. 67-71, Summer 2006
Number of pages: 12 Posted: 21 Jul 2006 Last Revised: 03 Mar 2015
Erik Brynjolfsson, Yu Jeffrey Hu and Michael D. Smith
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 1,694 (2,660)
Citation 30

Abstract:

Product Variety, The Long Tail, Search Costs, Recommender Systems, Strategy

Dynamics of Retail Advertising: Evidence from a Field Experiment

Economic Inquiry, Forthcoming
Number of pages: 39 Posted: 19 Jan 2006 Last Revised: 25 Feb 2015
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Northwestern University - Department of Marketing
Downloads 1,275 (11,835)
Citation 5

Abstract:

Advertising, Direct Mail, Field Experiment, Internet, Catalog, long-run demand

Dynamics of Retail Advertising: Evidence from a Field Experiment

Economic Inquiry, Vol. 47, Issue 3, pp. 482-499, July 2009
Number of pages: 18 Posted: 08 Oct 2009
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Northwestern University - Department of Marketing
Downloads 3 (563,670)
Citation 5
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Abstract:

8.

The Impact of Ebook Distribution on Print Sales: Analysis of a Natural Experiment

Number of pages: 26 Posted: 29 Nov 2011 Last Revised: 09 Sep 2016
Hailiang Chen, Yu Jeffrey Hu and Michael D. Smith
City University of Hong Kong - Department of Information Systems, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 1,132 (7,379)
Citation 3

Abstract:

Digital distribution, channel, publishing industry, natural experiment

9.

Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition

Management Science, forthcoming
Number of pages: 38 Posted: 22 Jun 2007 Last Revised: 04 May 2011
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Purdue University - Krannert School of Management
Downloads 1,036 (15,672)
Citation 14

Abstract:

Internet markets, electronic commerce, competition, retailing, channel, niche products, geography

10.

Gaining Trust Through Online Privacy Protection: Self-Regulation, Mandatory Standards, or Caveat Emptor

Number of pages: 34 Posted: 09 Jun 2004 Last Revised: 07 Mar 2015
Zhulei Tang, Yu Jeffrey Hu and Michael D. Smith
Purdue University - Krannert School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 445 (48,633)
Citation 1

Abstract:

Privacy, asymmetric information, Internet, consumer surplus, producer surplus, social welfare

11.

Long Tails Versus Superstars: The Effect of IT on Product Variety and Sales Concentration Patterns

Information Systems Research, Forthcoming
Number of pages: 21 Posted: 13 Sep 2010 Last Revised: 01 Jul 2014
Erik Brynjolfsson, Yu Jeffrey Hu and Michael D. Smith
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 405 (48,381)
Citation 2

Abstract:

Long Tail, Superstar, Product Variety, Sales Concentration, Information Technology

12.

IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists’ Activities and Music Sales

Information Systems Research, Forthcoming
Number of pages: 48 Posted: 17 Jan 2013 Last Revised: 19 Mar 2015
Hailiang Chen, Prabuddha De and Yu Jeffrey Hu
City University of Hong Kong - Department of Information Systems, Purdue University - Krannert School of Management and Georgia Institute of Technology - Scheller College of Business
Downloads 366 (38,772)

Abstract:

Broadcasting, Social media marketing, Music sales, panel vector autoregression

13.

Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing

Management Science, 2011, Atlanta Competitive Advantage Conference 2010
Number of pages: 35 Posted: 16 Feb 2010 Last Revised: 13 Jun 2014
Charlotte R Ren, Ye Hu, Yu Jeffrey Hu and Jerry A. Hausman
Purdue University, University of Houston - Bauer College of Business, Georgia Institute of Technology - Scheller College of Business and Massachusetts Institute of Technology (MIT) - Department of Economics
Downloads 292 (79,665)

Abstract:

product variety, competition, collocation, differentiation

14.

Technology Usage and Online Sales: An Empirical Study

Management Science, Forthcoming
Number of pages: 35 Posted: 04 May 2011
Purdue University - Krannert School of Management, Georgia Institute of Technology - Scheller College of Business and Purdue University - Krannert School of Management
Downloads 173 (125,502)
Citation 4

Abstract:

electronic commerce, Internet, technology usage, online sales, search, recommendation

15.

Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model

Number of pages: 44 Posted: 20 Dec 2014 Last Revised: 14 Jun 2017
Lizhen Xu, Jason A. Duan, Yu Jeffrey Hu, Yuan Cheng and Yan Zhu
Georgia Institute of Technology - Scheller College of Business, University of Texas at Austin, Georgia Institute of Technology - Scheller College of Business, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management
Downloads 133 (89,576)

Abstract:

mobile data; dynamic usage pattern; forward-looking behavior; individual heterogeneity; targeted promotion; price sensitivity; dynamic structural model

16.

Product-Oriented Web Technologies and Product Returns: An Exploratory Study

Number of pages: 30 Posted: 04 Jun 2012 Last Revised: 21 Aug 2014
Purdue University - Krannert School of Management, Georgia Institute of Technology - Scheller College of Business and Purdue University - Krannert School of Management
Downloads 130 (130,244)

Abstract:

online shopping, product returns, type of information, product-oriented technologies, econometric models

17.

Selling or Leasing? Pricing Information Goods with Depreciation of Consumer Valuation

Forthcoming, Information Systems Research
Number of pages: 40 Posted: 14 Dec 2013 Last Revised: 15 Sep 2017
Yifan Dou, Yu Jeffrey Hu and D. J. Wu
Fudan University - School of Management, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 53 (237,565)

Abstract:

pricing strategies; selling; leasing; vintage depreciation; individual depreciation; network effects; information goods or services

18.

The Impact of Sales Tax on Internet and Catalog Sales: Evidence from a Natural Experiment

International Journal of Industrial Organization, Forthcoming
Number of pages: 29 Posted: 13 Dec 2013 Last Revised: 25 Jan 2017
Yu Jeffrey Hu and Zhulei Tang
Georgia Institute of Technology - Scheller College of Business and Purdue University - Krannert School of Management
Downloads 48 (259,215)

Abstract:

Electronic Commerce, Internet Sales, Sales Tax, Price Elasticity

19.

Incentive Problems in Performance-Based Online Advertising: Cost Per Click versus Cost Per Action

Management Science, Forthcoming.
Number of pages: 32 Posted: 03 Apr 2015 Last Revised: 25 Jan 2017
Yu Jeffrey Hu, Jiwoong Shin and Zhulei Tang
Georgia Institute of Technology - Scheller College of Business, Yale School of Management and Purdue University - Krannert School of Management
Downloads 43 (158,795)

Abstract:

Online advertising, cost-per-click, cost-per-action, incentive, adverse selection, moral hazard, pricing model

20.

Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment

Georgia Tech Scheller College of Business Research Paper No. 17-37
Posted: 02 Oct 2017 Last Revised: 19 Oct 2017
Massachusetts Institute of Technology (MIT), Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management

Abstract:

social influence, social advertising, social networks, product characteristics, heterogeneous effects, status goods, experience goods, randomized experiment

21.

Does Monetary Incentive Lead to Better Stock Recommendations on Social Media?

Georgia Tech Scheller College of Business Research Paper No. 17-23
Number of pages: 24 Posted: 09 May 2017
Hailiang Chen, Yu Jeffrey Hu and Shan Huang
City University of Hong Kong - Department of Information Systems, Georgia Institute of Technology - Scheller College of Business and Massachusetts Institute of Technology (MIT)
Downloads 0 (265,086)

Abstract:

Monetary Incentive, Blog, Wisdom of Crowds, Stock Market, Investment

22.

Network Structure and Predictive Power of Social Media for the Bitcoin Market

Georgia Tech Scheller College of Business Research Paper No. 17-5
Number of pages: 47 Posted: 09 Jan 2017 Last Revised: 09 Mar 2017
Peng Xie, Hailiang Chen and Yu Jeffrey Hu
Georgia Institute of Technology - Scheller College of Business, City University of Hong Kong - Department of Information Systems and Georgia Institute of Technology - Scheller College of Business
Downloads 0 (102,162)

Abstract:

Social Media Analytics, Network Structure, Bitcoin, Financial Market, Prediction, Topic Model