Yu Jeffrey Hu

Purdue University

610 Purdue Mall

West Lafayette, IN 47907

United States

SCHOLARLY PAPERS

38

DOWNLOADS
Rank 892

SSRN RANKINGS

Top 892

in Total Papers Downloads

51,132

SSRN CITATIONS

792

CROSSREF CITATIONS

243

Scholarly Papers (38)

1.

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Management Science, Forthcoming
Number of pages: 32 Posted: 26 Dec 2006 Last Revised: 19 Jun 2014
Erik Brynjolfsson, Yu Jeffrey Hu and Duncan Simester
National Bureau of Economic Research (NBER), Purdue University and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 9,217 (1,266)
Citation 44

Abstract:

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search cost, product variety, concentration, long tail, Internet, electronic commerce

2.

Wisdom of Crowds: The Value of Stock Opinions Transmitted Through Social Media

Review of Financial Studies (RFS), Forthcoming
Number of pages: 52 Posted: 12 Apr 2011 Last Revised: 04 Oct 2016
HKU Business School, The University of Hong Kong, Purdue University - Krannert School of Management, Purdue University and Nanyang Business School, Nanyang Technological University
Downloads 8,756 (1,381)
Citation 109

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Investor-turned-advisors, Social media, Financial markets

3.

From Niches to Riches: Anatomy of the Long Tail

Sloan Management Review, Vol. 47, No. 4, pp. 67-71, Summer 2006
Number of pages: 12 Posted: 21 Jul 2006 Last Revised: 03 Mar 2015
Erik Brynjolfsson, Yu Jeffrey Hu and Michael D. Smith
National Bureau of Economic Research (NBER), Purdue University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 5,883 (2,686)
Citation 15

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Product Variety, The Long Tail, Search Costs, Recommender Systems, Strategy

4.

Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers

Management Science, Forthcoming
Number of pages: 34 Posted: 08 May 2003 Last Revised: 25 Jan 2017
Erik Brynjolfsson, Yu Jeffrey Hu and Michael D. Smith
National Bureau of Economic Research (NBER), Purdue University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 5,561 (2,964)
Citation 137

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Consumer Surplus, Product Variety, Electronic Markets

5.

The Longer Tail: The Changing Shape of Amazon’s Sales Distribution Curve

Number of pages: 13 Posted: 22 Sep 2010 Last Revised: 19 Jun 2014
Erik Brynjolfsson, Yu Jeffrey Hu and Michael D. Smith
National Bureau of Economic Research (NBER), Purdue University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 3,917 (5,381)
Citation 27

Abstract:

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Long Tail, electronic commerce, sales distribution, niche products, power law

6.

Performance-Based Pricing Models in Online Advertising

Number of pages: 30 Posted: 03 Mar 2004 Last Revised: 12 Dec 2022
Yu Jeffrey Hu
Purdue University
Downloads 2,967 (8,487)
Citation 11

Abstract:

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Online advertising, pricing model, incentive, performance

7.

The Impact of Ebook Distribution on Print Sales: Analysis of a Natural Experiment

Management Science, Forthcoming
Number of pages: 30 Posted: 29 Nov 2011 Last Revised: 14 Dec 2017
Hailiang Chen, Yu Jeffrey Hu and Michael D. Smith
HKU Business School, The University of Hong Kong, Purdue University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 2,402 (11,843)
Citation 36

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Digital distribution, channel, publishing industry, natural experiment

8.

Fake News, Investor Attention, and Market Reaction

Information Systems Research, Forthcoming
Number of pages: 45 Posted: 01 Aug 2018 Last Revised: 18 Dec 2019
Jonathan Clarke, Hailiang Chen, Ding Du and Yu Jeffrey Hu
Georgia Institute of Technology - Scheller College of Business, HKU Business School, The University of Hong Kong, Carnegie Mellon University and Purdue University
Downloads 1,831 (18,224)
Citation 7

Abstract:

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fake news, investor attention, financial technology, textual analysis, social media

9.

Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition

Management Science, forthcoming
Number of pages: 38 Posted: 22 Jun 2007 Last Revised: 04 May 2011
National Bureau of Economic Research (NBER), Purdue University and Purdue University - Krannert School of Management
Downloads 1,220 (33,525)
Citation 28

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Internet markets, electronic commerce, competition, retailing, channel, niche products, geography

10.

Signal or Noise in Social Media Discussions: The Role of Network Cohesion in Predicting the Bitcoin Market

Journal of Management Information Systems, forthcoming
Number of pages: 43 Posted: 09 Jan 2017 Last Revised: 30 Oct 2020
Peng Xie, Hailiang Chen and Yu Jeffrey Hu
Georgia Institute of Technology - Scheller College of Business, HKU Business School, The University of Hong Kong and Purdue University
Downloads 1,072 (40,310)
Citation 3

Abstract:

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social media analytics, network cohesion, financial technology, Bitcoin

11.

IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists’ Activities and Music Sales

Information Systems Research, Forthcoming
Number of pages: 48 Posted: 17 Jan 2013 Last Revised: 19 Mar 2015
Hailiang Chen, Prabuddha De and Yu Jeffrey Hu
HKU Business School, The University of Hong Kong, Purdue University - Krannert School of Management and Purdue University
Downloads 719 (69,594)
Citation 21

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Broadcasting, Social media marketing, Music sales, panel vector autoregression

12.

Long Tails Versus Superstars: The Effect of IT on Product Variety and Sales Concentration Patterns

Information Systems Research, Forthcoming
Number of pages: 21 Posted: 13 Sep 2010 Last Revised: 01 Jul 2014
Erik Brynjolfsson, Yu Jeffrey Hu and Michael D. Smith
National Bureau of Economic Research (NBER), Purdue University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 633 (81,818)
Citation 1

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Long Tail, Superstar, Product Variety, Sales Concentration, Information Technology

13.

Connecting the Last Mile: The Impact of Dockless Bike-sharing on Public Transportation

Forthcoming, Production and Operations Management, HEC Paris Research Paper No. MOSI-2018-1312, Kelley School of Business Research Paper No. 18-81
Number of pages: 35 Posted: 19 Oct 2018 Last Revised: 13 Oct 2023
Fujie Jin, Yuan Cheng, Xitong Li and Yu Jeffrey Hu
Kelley School of Business, Indiana University, Tsinghua University - School of Economics & Management, HEC Paris - Information Systems and Operations Management and Purdue University
Downloads 586 (90,225)
Citation 6

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Bike-sharing, public transportation, last mile problem, sharing economy, sustainability

14.

Gaining Trust Through Online Privacy Protection: Self-Regulation, Mandatory Standards, or Caveat Emptor

Number of pages: 34 Posted: 09 Jun 2004 Last Revised: 07 Mar 2015
Zhulei Tang, Yu Jeffrey Hu and Michael D. Smith
Purdue University - Krannert School of Management, Purdue University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 549 (97,944)
Citation 8

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Privacy, asymmetric information, Internet, consumer surplus, producer surplus, social welfare

15.

Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model

Information Systems Research, 2019, Vol. 30, No. 2, pp. 616-635
Number of pages: 44 Posted: 20 Dec 2014 Last Revised: 12 Jul 2019
Lizhen Xu, Jason A. Duan, Yu Jeffrey Hu, Yuan Cheng and Yan Zhu
Georgia Institute of Technology - Scheller College of Business, University of Texas at Austin, Purdue University, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management
Downloads 543 (99,320)
Citation 2

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mobile data; dynamic usage pattern; forward-looking behavior; individual heterogeneity; targeted promotion; price sensitivity; dynamic structural model

16.

Evaluating the Effectiveness of Marketing Campaigns for Malls Using A Novel Interpretable Machine Learning Model

Information Systems Research, forthcoming
Number of pages: 49 Posted: 18 Jun 2019 Last Revised: 29 Sep 2021
Tong Wang, Cheng He, Fujie Jin and Yu Jeffrey Hu
Yale University, Wisconsin School of Business, Kelley School of Business, Indiana University and Purdue University
Downloads 515 (105,938)
Citation 14

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Interpretable Machine Learning, Response Curve, Mall, Marketing Campaigns

17.

Social Media, Flash Sales, and the Maker Movement: An Empirical Analysis

Number of pages: 50 Posted: 27 Aug 2016
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Purdue University and Georgia Institute of Technology - Scheller College of Business
Downloads 505 (108,529)
Citation 1

Abstract:

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flash sale, maker movement, new product development, search and experience goods, social media, word of mouth

18.

Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment

Marketing Science, forthcoming
Number of pages: 61 Posted: 08 Jun 2020 Last Revised: 23 Oct 2022
The University of Hong Kong, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Purdue University and National Bureau of Economic Research (NBER)
Downloads 500 (109,924)
Citation 8

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social networks; social influence; social advertising; product; heterogeneity; field experiments

19.

Monetary Incentive and Stock Opinions on Social Media

Journal of Management Information Systems (JMIS), Forthcoming
Number of pages: 41 Posted: 09 May 2017 Last Revised: 03 Feb 2019
Hailiang Chen, Yu Jeffrey Hu and Shan Huang
HKU Business School, The University of Hong Kong, Purdue University and The University of Hong Kong
Downloads 452 (123,852)
Citation 16

Abstract:

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monetary incentive, stock opinions, social media, wisdom of crowds, investment

20.

Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing

Management Science, 2011, Atlanta Competitive Advantage Conference 2010
Number of pages: 35 Posted: 16 Feb 2010 Last Revised: 13 Jun 2014
Charlotte R Ren, Ye Hu, Yu Jeffrey Hu and Jerry A. Hausman
Purdue University, University of Houston - Bauer College of Business, Purdue University and Massachusetts Institute of Technology (MIT) - Department of Economics
Downloads 368 (156,672)
Citation 13

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product variety, competition, collocation, differentiation

21.

Can Your Toothpaste Shopping Predict Mutual Funds Purchasing? Transferring Knowledge from Consumer Goods to Financial Products Via Machine Learning

Georgia Tech Scheller College of Business Research Paper No. 4018741
Number of pages: 39 Posted: 25 Apr 2022 Last Revised: 07 Nov 2022
Shenghao Wang, Tong Wang, Cheng He and Yu Jeffrey Hu
University of Iowa, Yale University, Wisconsin School of Business and Purdue University
Downloads 329 (176,899)
Citation 1

Abstract:

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cross-domain recommendation, cross-domain consumer behavior, e-commerce, transfer learning

22.

Product-Oriented Web Technologies and Product Returns: An Exploratory Study

Number of pages: 30 Posted: 04 Jun 2012 Last Revised: 21 Aug 2014
Purdue University - Krannert School of Management, Purdue University and Purdue University - Krannert School of Management
Downloads 317 (183,965)
Citation 12

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online shopping, product returns, type of information, product-oriented technologies, econometric models

23.

Technology Usage and Online Sales: An Empirical Study

Management Science, Forthcoming
Number of pages: 35 Posted: 04 May 2011
Purdue University - Krannert School of Management, Purdue University and Purdue University - Krannert School of Management
Downloads 314 (185,781)
Citation 17

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electronic commerce, Internet, technology usage, online sales, search, recommendation

24.

Does Social Influence Change with Other Information Sources? A Large-Scale Randomized Experiment in Medical Crowdfunding

Information Systems Research, forthcoming
Number of pages: 36 Posted: 10 Jan 2020 Last Revised: 23 Oct 2022
Georgia Institute of Technology - IT Management Area, Kelley School of Business, Indiana University, HEC Paris - Information Systems and Operations Management, Tsinghua University - School of Economics & Management and Purdue University
Downloads 298 (196,409)

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social influence, informational value, medical crowdfunding, field experiment, information source

25.

Incentive Problems in Performance-Based Online Advertising: Cost Per Click versus Cost Per Action

Management Science, Forthcoming.
Number of pages: 32 Posted: 03 Apr 2015 Last Revised: 25 Jan 2017
Yu Jeffrey Hu, Jiwoong Shin and Zhulei Tang
Purdue University, Yale School of Management and Purdue University - Krannert School of Management
Downloads 298 (196,409)
Citation 3

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Online advertising, cost-per-click, cost-per-action, incentive, adverse selection, moral hazard, pricing model

26.

Surviving COVID-19: Recovery Curves of Mall Traffic in China

Georgia Tech Scheller College of Business Research Paper No. 3613294
Number of pages: 20 Posted: 29 May 2020 Last Revised: 12 Jun 2020
Wisconsin School of Business, University of Iowa, Scishang Data Technology, Scishang Data Technology, Scishang Data Technology, Scishang Data Technology, Scishang Data Technology, Scishang Data Technology, Scishang Data Technology, Tsinghua University - School of Economics & Management and Purdue University
Downloads 216 (269,991)
Citation 2

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COVID-19; Coronavirus; Economic Recovery; Mall Traffic; Event study

27.

Battle of the Internet Channels: How Does Mobile and Fixed-Line Quality Drive Internet Use?

Information Systems Research, Forthcoming
Number of pages: 47 Posted: 03 Mar 2016 Last Revised: 19 Dec 2019
Jiao Xu, Chris Forman and Yu Jeffrey Hu
Georgia Institute of Technology - Scheller College of Business, Cornell University - Charles H. Dyson School of Applied Economics and Management and Purdue University
Downloads 208 (279,644)
Citation 4

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channel competition, econometrics, fixed-line Internet, mobile Internet

28.

The Impact of Sales Tax on Internet and Catalog Sales: Evidence from a Natural Experiment

International Journal of Industrial Organization, Forthcoming
Number of pages: 29 Posted: 13 Dec 2013 Last Revised: 25 Jan 2017
Yu Jeffrey Hu and Zhulei Tang
Purdue University and Purdue University - Krannert School of Management
Downloads 156 (360,804)
Citation 1

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Electronic Commerce, Internet Sales, Sales Tax, Price Elasticity

29.

The Effect of Product Recommendations on Online Investor Behaviors

Georgia Tech Scheller College of Business Research Paper No. 4297614
Number of pages: 41 Posted: 11 Dec 2022 Last Revised: 27 Nov 2023
Ruiqi Rich Zhu, Cheng He and Yu Jeffrey Hu
Georgia Institute of Technology - Scheller College of Business, Wisconsin School of Business and Purdue University
Downloads 155 (362,735)

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Recommender Systems, Fintech, Behavioral Finance, Mutual Fund

30.

The Effects of Sister-Store Presence and Market Competition on Product Assortment: Evidence from Book Retailing

Service Science, 2021, 13(3):109-192
Number of pages: 47 Posted: 29 Apr 2018 Last Revised: 07 Dec 2022
University of Maryland, Purdue University, Purdue University - Krannert School of Management and Purdue University - Department of Consumer Sciences and Retailing
Downloads 153 (366,538)
Citation 2

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assortment, sister-store presence, competition, popularity

31.

Selling or Leasing? Pricing Information Goods with Depreciation of Consumer Valuation

Information Systems Research, forthcoming
Number of pages: 43 Posted: 14 Dec 2013 Last Revised: 10 Jun 2020
Yifan Dou, Yu Jeffrey Hu and D. J. Wu
Fudan University - School of Management, Purdue University and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 130 (417,037)
Citation 3

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pricing strategies; selling; leasing; vintage depreciation; individual depreciation; network effects; information goods or services

32.

Less Pressure, More Prosperity? The Impact of Conservative Estimated Time of Arrival Algorithm on Food Delivery Rider Behaviors

Number of pages: 39 Posted: 27 Nov 2023 Last Revised: 28 Apr 2024
Miao Yu, Hailiang Chen, Yuan Cheng and Yu Jeffrey Hu
HKU Business School, The University of Hong Kong, HKU Business School, The University of Hong Kong, Tsinghua University - School of Economics & Management and Purdue University
Downloads 127 (427,047)

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food delivery riders, human–algorithm interaction, work flexibility, regression discontinuity design, field experiment

33.

Making Early and Accurate Deep Learning Predictions to Help Disadvantaged Individuals in Medical Crowdfunding

Georgia Tech Scheller College of Business Research Paper No. 19-12
Number of pages: 35 Posted: 21 Jun 2019 Last Revised: 14 Dec 2022
Tong Wang, Fujie Jin, Yuan Cheng and Yu Jeffrey Hu
Yale University, Kelley School of Business, Indiana University, Tsinghua University - School of Economics & Management and Purdue University
Downloads 89 (545,540)
Citation 2

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early predictions, deep learning, temporal clustering, medical crowdfunding, disadvantaged individuals

34.

Wi-Fi vs. Mobile Internet – Consumer Preference for Last Mile Delivery of Internet: Evidence from a Large Scale Field Experiment

Number of pages: 30 Posted: 02 Aug 2022
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Purdue University and Georgia Institute of Technology - Scheller College of Business
Downloads 63 (661,484)

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Internet, Wi-Fi, broadband, channel competition, fixed-line Internet, mobile Internet

35.

From Model Explanation to Data Misinterpretation: Uncovering the Pitfalls of Post Hoc Explainers in Business Research

Number of pages: 53 Posted: 03 Sep 2024
Ronilo Ragodos, Tong Wang, Lu Feng and Yu Jeffrey Hu
University of Iowa, Yale University, University of Science and Technology of China (USTC) and Purdue University
Downloads 51 (729,368)

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XAI, XML, post-hoc explainers

36.

Fast Forecasting of Unstable Data Streams for On-Demand Service Platforms

ESSEC Business School Research Paper No. 2023-01
Number of pages: 40 Posted: 03 Feb 2023 Last Revised: 29 Jun 2023
Yu Jeffrey Hu, Jeroen Rombouts and Ines Wilms
Purdue University, ESSEC Business School and Maastricht University
Downloads 32 (867,726)

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E-commerce, Platform, Streaming data, Forecast breakdown

37.

Risk Perception, Exploratory Shopping, and Value of Retail Agglomeration

Posted: 01 Sep 2023
Cheng He, Fujie Jin and Yu Jeffrey Hu
Wisconsin School of Business, Kelley School of Business, Indiana University and Purdue University

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Risk Perception, Shopping Behavior, Exploratory Shopping, Retail Agglomeration, Disruptive Events

38.

The Impact of Mobile Data Cost on Consumer Price Sensitivity

Posted: 28 Jul 2023
Xiaopeng Luo, Cheng He, Yu Jeffrey Hu, Xitong Li and Yuan Cheng
Tsinghua University - Tsinghua University School of Economics and Management, Wisconsin School of Business, Purdue University, HEC Paris - Information Systems and Operations Management and Tsinghua University - School of Economics & Management

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mobile, mobile data cost, price sensitivity, Wi-Fi, mobile shopping