Gary McClelland

University of Colorado at Boulder - Department of Psychology

Boulder, 80309

United States

SCHOLARLY PAPERS

11

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Top 15,514

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3,027

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Top 7,852

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59

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Scholarly Papers (11)

1.

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Journal of Marketing Research, 2012, doi: 10.1509/jmr.12.0420
Number of pages: 57 Posted: 28 Jan 2013
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Colorado at Boulder - Department of Psychology
Downloads 1,096 (18,491)

Abstract:

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moderated regression, spotlight analysis, simple effects tests

2.

Misleading Heuristics for Moderated Multiple Regression Models

Journal of Marketing Research, Vol. 38, pp. 100-109, February 2001
Number of pages: 10 Posted: 11 Feb 2009
Julie R. Irwin and Gary McClelland
University of Texas - McCombs School of Business and University of Colorado at Boulder - Department of Psychology
Downloads 530 (50,506)

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data analysis, multiple regression, anova, methodology, interactions models

3.

Negative Consequences of Dichotomizing Continuous Predictor Variables

Journal of Marketing Research, Vol. 40, pp. 366-371, August 2003
Number of pages: 7 Posted: 10 Feb 2009
Gary McClelland and Julie R. Irwin
University of Colorado at Boulder - Department of Psychology and University of Texas - McCombs School of Business
Downloads 419 (67,538)

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median split, dichotomizing, data analysis, regression, ANOVA

4.

What’s Next? Judging Sequences of Binary Events

Psychological Bulletin, Vol. 135, No. 2, pp. 262-285, 2009
Number of pages: 24 Posted: 20 Feb 2010
University of Colorado Boulder, University of Colorado at Boulder, University of Colorado at Boulder - Department of Psychology and University of Chicago - Booth School of Business
Downloads 318 (92,972)

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hot hand, streaks, gambler’s fallacy, binary sequence, Markov process

5.

Median Splits, Type II Errors, and False Positive Consumer Psychology: Don't Fight the Power

Number of pages: 51 Posted: 20 Mar 2015 Last Revised: 10 Apr 2015
University of Colorado at Boulder - Department of Psychology, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business
Downloads 259 (115,820)

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ANOVA, regression, median split, dichotomize, power, Type II errors

6.

Tis Not, Tis Not – Tis So, Tis So: Rebuttal of Rebuttal by Iacobucci, Posavac, Kardes, Schneider, and Popovich (2015) on the Appropriateness of Median Splits

Number of pages: 6 Posted: 27 Sep 2015 Last Revised: 28 Sep 2015
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Colorado at Boulder - Department of Psychology, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business
Downloads 104 (253,831)

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median splits, false positive consumer psychology, power

7.

Payoff Dominance vs. Cognitive Transparency in Decision Making

Economic Inquiry, Vol. 36, pp. 272-285, 1998
Number of pages: 14 Posted: 11 Feb 2009
University of Texas - McCombs School of Business, University of Colorado at Boulder - Department of Psychology, Appalachian State University - Department of Economics and Cornell University - Department of Economics
Downloads 98 (264,198)

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behavioral economics, experimental economics, becker-degroot-marshak, auctions, incentive compatibility

8.

What's Next? Judging Sequences of Binary Events

Psychological Bulletin, Vol.135, pp. 262–285
Number of pages: 24 Posted: 15 Nov 2008 Last Revised: 06 Jan 2010
University of Colorado at Boulder, University of Colorado Boulder, University of Colorado at Boulder - Department of Psychology and affiliation not provided to SSRN
Downloads 94 (271,418)

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hot hand, streaks, gambler’s fallacy, binary sequence, Markov process

9.

Preference Reversals and the Measurement of Environmental Values

Journal of Risk and Uncertainty, Vol. 6, No. 1, 1993
Number of pages: 15 Posted: 11 Feb 2009
University of Texas - McCombs School of Business, Decision Research, Decision Research and University of Colorado at Boulder - Department of Psychology
Downloads 77 (306,797)

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behavioral economics, preference reversals, decision making, context effects, environmental values, compatibility, willingness to pay

10.

Hypothetical and Real Consequences in Experimental Auctions for Insurance against Low Probability Risks

Behavioral Decision Making, Vol. 5, 107-116, 1992
Number of pages: 11 Posted: 13 May 2009
Gary McClelland, William D. Schulze and Julie R. Irwin
University of Colorado at Boulder - Department of Psychology, Cornell University - Department of Economics and University of Texas - McCombs School of Business
Downloads 32 (449,823)

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11.

Measurement Error, Skewness, and Risk Analysis: Coping with the Long Tail of the Distribution

Risk Analysis, Vol. 22, pp. 277-290, 2002
Posted: 19 May 2003
Jeryl L. Mumpower and Gary McClelland
State University of New York (SUNY) - Rockefeller College of Public Affairs & Policy and University of Colorado at Boulder - Department of Psychology

Abstract:

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Measurement error, skewness, probabilistic risk analysis, decision analysis, distribution of products