Mark D. Uncles

UNSW Australia Business School, School of Marketing

Sydney, NSW 2052

Australia

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

1.

Sales Promotion Effectiveness: The Impact of Culture at an Ethnic-Group Level

UNSW School of Marketing Working Paper No. 03/3
Number of pages: 38 Posted: 03 Jun 2003
Simon Kwok and Mark D. Uncles
University of New South Wales - School of Marketing and UNSW Australia Business School, School of Marketing
Downloads 1,367 (13,339)

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culture, ethnicity, sales promotions, congruency theory

2.

The Impact of Extension Success/Failure and Congruity/Incongruity on Family Brand Image: A Broadcaster Branding Context

UNSW School of Marketing Working Paper No. 02/4
Number of pages: 60 Posted: 02 Oct 2003
Mark D. Uncles and Peter Drinkwater
UNSW Australia Business School, School of Marketing and Dangar Research Group Pty Ltd.
Downloads 613 (42,328)

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3.

Introduction to the Special Issue: Harnessing the Power of Brand and Co-Created Innovation

Journal of Brand Management, Vol. 24, Issue 4, 2017
Number of pages: 3 Posted: 27 Jul 2018
Mark D. Uncles and Liem Ngo
UNSW Australia Business School, School of Marketing and University of New South Wales (UNSW)
Downloads 1 (648,213)
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