Ramarao Desiraju

University of Central Florida - College of Business Administration

Department of Marketing

4000 Central Florida Parkway

Orlando, FL 32816

United States

SCHOLARLY PAPERS

6

DOWNLOADS

271

CITATIONS
Rank 20,077

SSRN RANKINGS

Top 20,077

in Total Papers Citations

15

Scholarly Papers (6)

1.

Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations

Stanford University Graduate School of Business Research Paper No. 1950
Number of pages: 34 Posted: 17 Nov 2006
Harikesh Nair, Ramarao Desiraju and Pradeep K. Chintagunta
Stanford University - Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago
Downloads 248 (120,506)
Citation 7

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diffusion, cross-country analysis, pharmaceuticals, Hierarchical Bayes, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

2.

Equity and Adverse Selection

Journal of Economics & Management Strategy, Vol. 16, No. 2, pp. 285-318, Summer 2007
Number of pages: 34 Posted: 11 May 2007
Ramarao Desiraju and David E. M. Sappington
University of Central Florida - College of Business Administration and University of Florida - Department of Economics
Downloads 23 (492,820)
Citation 8
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3.

Roi Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing Mix Interactions

Journal of Marketing, Vol. 68, October 2004
Posted: 05 Jun 2011
Stanford Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago

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Marketing Communications, Interactions, Detailing, DTC, Discrete Choice Models, Generalized Method of Moments, Pharmaceutical Industry

4.

Strategic Service Pricing and Yield Management

Posted: 07 Jan 2009
Ramarao Desiraju and Steven M. Shugan
University of Central Florida - College of Business Administration and University of Florida - Warrington College of Business Administration

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yield management, dynamic heterogeneity, dynamic pricing, revenue management, capacity control

5.

Managing a Distribution Channel Under Asymmetric Information with Performance Requirements

Simon School of Business Working Paper MS 95-06
Posted: 20 May 1998
Ramarao Desiraju and Sridhar Moorthy
University of Central Florida - College of Business Administration and University of Toronto - Rotman School of Management

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Exchange Rate Pass-Through and the Role of International Distribution Channels

International Journal of Business
Posted: 30 Mar 1998
Milind M. Shrikhande and Ramarao Desiraju
Georgia State University - Department of Finance and University of Central Florida - College of Business Administration

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Exchange Rate Pass-Through and the Role of International Distribution Channels

FRB Atlanta Working Paper No. 96-22
Posted: 23 Feb 2015
Ramarao Desiraju and Milind M. Shrikhande
University of Central Florida - College of Business Administration and Georgia State University - Department of Finance

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