Ramarao Desiraju

University of Central Florida - College of Business Administration

Department of Marketing

4000 Central Florida Parkway

Orlando, FL 32816

United States

SCHOLARLY PAPERS

6

DOWNLOADS

272

CITATIONS
Rank 48,612

SSRN RANKINGS

Top 48,612

in Total Papers Citations

9

Scholarly Papers (6)

1.

Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations

Stanford University Graduate School of Business Research Paper No. 1950
Number of pages: 34 Posted: 17 Nov 2006
Harikesh Nair, Ramarao Desiraju and Pradeep K. Chintagunta
Stanford University - Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago
Downloads 249 (121,862)

Abstract:

Loading...

diffusion, cross-country analysis, pharmaceuticals, Hierarchical Bayes, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

2.

Equity and Adverse Selection

Journal of Economics & Management Strategy, Vol. 16, No. 2, pp. 285-318, Summer 2007
Number of pages: 34 Posted: 11 May 2007
Ramarao Desiraju and David E. M. Sappington
University of Central Florida - College of Business Administration and University of Florida - Department of Economics
Downloads 23 (501,203)
Citation 1
  • Add to Cart

Abstract:

Loading...

3.

Roi Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing Mix Interactions

Journal of Marketing, Vol. 68, October 2004
Posted: 05 Jun 2011
Stanford Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago

Abstract:

Loading...

Marketing Communications, Interactions, Detailing, DTC, Discrete Choice Models, Generalized Method of Moments, Pharmaceutical Industry

4.

Strategic Service Pricing and Yield Management

Posted: 07 Jan 2009
Ramarao Desiraju and Steven M. Shugan
University of Central Florida - College of Business Administration and University of Florida - Warrington College of Business Administration

Abstract:

Loading...

yield management, dynamic heterogeneity, dynamic pricing, revenue management, capacity control

5.

Managing a Distribution Channel Under Asymmetric Information with Performance Requirements

Simon School of Business Working Paper MS 95-06
Posted: 20 May 1998
Ramarao Desiraju and Sridhar Moorthy
University of Central Florida - College of Business Administration and University of Toronto - Rotman School of Management

Abstract:

Loading...

Exchange Rate Pass-Through and the Role of International Distribution Channels

International Journal of Business
Posted: 30 Mar 1998
Milind M. Shrikhande and Ramarao Desiraju
Georgia State University - Department of Finance and University of Central Florida - College of Business Administration

Abstract:

Loading...

Exchange Rate Pass-Through and the Role of International Distribution Channels

FRB Atlanta Working Paper No. 96-22
Posted: 23 Feb 2015
Ramarao Desiraju and Milind M. Shrikhande
University of Central Florida - College of Business Administration and Georgia State University - Department of Finance

Abstract:

Loading...