Ramarao Desiraju

University of Central Florida - College of Business Administration

Department of Marketing

4000 Central Florida Parkway

Orlando, FL 32816

United States

  • University of Central Florida - College of Business Administration

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    • Tel: 407-823-6251
    • Fax: 407-823-5965
SCHOLARLY PAPERS

5

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288

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Scholarly Papers (5)

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1.

Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations

Stanford University Graduate School of Business Research Paper No. 1950
Number of pages: 34 Posted: 17 Nov 2006
Harikesh Nair, Ramarao Desiraju and Pradeep K. Chintagunta
Stanford University - Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago
Downloads 288 (170,147)

Abstract:

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diffusion, cross-country analysis, pharmaceuticals, Hierarchical Bayes, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

2.

Roi Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing Mix Interactions

Journal of Marketing, Vol. 68, October 2004
Posted: 05 Jun 2011
Sridhar Narayanan, Ramarao Desiraju and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago

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Marketing Communications, Interactions, Detailing, DTC, Discrete Choice Models, Generalized Method of Moments, Pharmaceutical Industry

3.

Strategic Service Pricing and Yield Management

Posted: 07 Jan 2009
Ramarao Desiraju and Steven M. Shugan
University of Central Florida - College of Business Administration and University of Florida

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yield management, dynamic heterogeneity, dynamic pricing, revenue management, capacity control

4.

Managing a Distribution Channel Under Asymmetric Information with Performance Requirements

Posted: 20 May 1998
Ramarao Desiraju and Sridhar Moorthy
University of Central Florida - College of Business Administration and University of Toronto - Rotman School of Management

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5.

Exchange Rate Pass-Through and the Role of International Distribution Channels

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Exchange Rate Pass-Through and the Role of International Distribution Channels

International Journal of Business
Posted: 30 Mar 1998
Milind M. Shrikhande and Ramarao Desiraju
Georgia State University - Department of Finance and University of Central Florida - College of Business Administration

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Exchange Rate Pass-Through and the Role of International Distribution Channels

FRB Atlanta Working Paper No. 96-22
Posted: 23 Feb 2015
Ramarao Desiraju and Milind M. Shrikhande
University of Central Florida - College of Business Administration and Georgia State University - Department of Finance

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