Christina Schamp

University of Mannheim - Department of Marketing

L5, 1

Mannheim, 68131

Germany

SCHOLARLY PAPERS

2

DOWNLOADS

388

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

The Power of Brand Selfies in Consumer-Generated Brand Images

Columbia Business School Research Paper Forthcoming
Number of pages: 58 Posted: 11 Apr 2019
Jochen Hartmann, Mark Heitmann, Christina Schamp and Oded Netzer
University of Hamburg, University of Hamburg, University of Mannheim - Department of Marketing and Columbia Business School - Marketing
Downloads 383 (79,184)
Citation 2

Abstract:

Loading...

User-Generated Content, Social Media, Deep Learning, Natural Language Processing

2.

Accuracy of Sentiment Analysis: Methods Matter, Applications Too

Number of pages: 27 Posted: 05 Dec 2019
University of Hamburg, University of Hamburg, University of Hamburg and University of Mannheim - Department of Marketing
Downloads 5

Abstract:

Loading...

sentiment analysis, meta-analysis, natural language processing, lexicons, machine learning, transfer learning, language models