Xiaowei Cai

Public University of Navarre

Campus de Arrosadia

Pamplona, Navarra 31006

Spain

SCHOLARLY PAPERS

2

DOWNLOADS

705

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Video Game Players’ Purchase Behaviour of Different Types of In-Game Goods

Number of pages: 46 Posted: 08 Mar 2020
Public University of Navarre, Universidad Publica de NavarraUniversidad Publica de Navarra and Public University of NavarreUniversidad Pública de Navarra
Downloads 571 (86,363)
Citation 1

Abstract:

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In-game goods, grounded theory, purchase behaviour

2.

Complementarity or Substitutability Between Traditional and Mobile Gaming. An Empirical Study Among Players of Traditional Gaming in China

Number of pages: 56 Posted: 01 Apr 2020
Public University of Navarre, Universidad Publica de NavarraUniversidad Publica de Navarra and Public University of NavarreUniversidad Pública de Navarra
Downloads 134 (377,030)

Abstract:

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Switching from traditional to mobile gaming, Video game player segmentation, Pull-Pull-Mooring (PPM) theory, Lineal regression, K-mean clustering