Kristine de Valck

Erasmus University Rotterdam - Rotterdam School of Management (RSM)

PhD Candidate

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

HEC Paris - Marketing

Paris

France

  • Erasmus University Rotterdam - Rotterdam School of Management (RSM)

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    • Tel: +31 10 408 2612
    • Fax: +31 10 408 9011

  • HEC Paris - Marketing

SCHOLARLY PAPERS

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Scholarly Papers (3)

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1.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
Robert Kozinets, Andrea C. Wojnicki, Sarah Wilner and Kristine de Valck
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
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Citation 8

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Word of mouth, online communities, online consumer behavior, advertising and promotions, consumer communication, Internet marketing

2.

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

Number of pages: 51 Posted: 27 May 2003
Fred Langerak, Peter C. Verhoef, Peeter W.J. Verlegh and Kristine de Valck
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
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virtual community, satisfaction, internet, consumers, relationship age

3.

Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency

British Journal of Management, Vol. 18, No. 3, pp. 241-256, September 2007
Number of pages: 16 Posted: 27 Aug 2007
Kristine de Valck, Fred Langerak, Peter C. Verhoef and Peeter W.J. Verlegh
Erasmus University Rotterdam - Rotterdam School of Management (RSM), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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