Author Page for Kristine de Valck

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Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980

Number of pages: 51 Posted: 03 May 2013

Robert Kozinets, Andrea C. Wojnicki, Sarah Wilner and Kristine de Valck

York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and HEC Paris - Marketing

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Citation 11

Abstract:

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

Number of pages: 51 Posted: 27 May 2003

Fred Langerak, Peter C. Verhoef, Peeter W.J. Verlegh and Kristine de Valck

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and HEC Paris - Marketing

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Kristine de Valck

HEC Paris - Marketing

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Scholarly Papers (2)

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Abstract:

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

Abstract: