Kristine de Valck

HEC Paris - Marketing

Paris

France

SCHOLARLY PAPERS

2

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SSRN CITATIONS
Rank 20,881

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Top 20,881

in Total Papers Citations

11

CROSSREF CITATIONS

37

Scholarly Papers (2)

1.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and HEC Paris - Marketing
Downloads 3,010 (5,778)
Citation 11

Abstract:

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Word of mouth, online communities, online consumer behavior, advertising and promotions, consumer communication, Internet marketing

2.

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

Number of pages: 51 Posted: 27 May 2003
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and HEC Paris - Marketing
Downloads 783 (44,582)

Abstract:

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virtual community, satisfaction, internet, consumers, relationship age