Kristine de Valck

HEC Paris - Marketing

Paris

France

  • HEC Paris - Marketing

SCHOLARLY PAPERS

2

DOWNLOADS
Rank 24,715

SSRN RANKINGS

Top 24,715

in Total Papers Downloads

4,351

TOTAL CITATIONS
Rank 21,793

SSRN RANKINGS

Top 21,793

in Total Papers Citations

25

Scholarly Papers (2)

Actions:
Email selected abstracts
1.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
Robert Kozinets, Andrea C. Wojnicki, Sarah Wilner and Kristine de Valck
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and HEC Paris - Marketing
Downloads 3,447 (7,259)
Citation 25

Abstract:

Loading...

Word of mouth, online communities, online consumer behavior, advertising and promotions, consumer communication, Internet marketing

2.

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

Number of pages: 51 Posted: 27 May 2003
Fred Langerak, Peter C. Verhoef, Peeter W.J. Verlegh and Kristine de Valck
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and HEC Paris - Marketing
Downloads 904 (55,629)

Abstract:

Loading...

virtual community, satisfaction, internet, consumers, relationship age