Zsolt Sándor

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

P.O. Box 1738

3000 DR Rotterdam, NL 3062 PA

Netherlands

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Differentiated Bayesian Conjoint Choice Designs

ERIM Report Series Reference No. ERS-2003-016-MKT
Number of pages: 24 Posted: 28 Mar 2006
Zsolt Sándor and Michel Wedel
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Maryland - Robert H. Smith School of Business, Marketing Department
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Abstract:

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experiments, consumer preferences, discrete choice, multinomial logit, estimator efficiency