EDHEC Business School - Department of Marketing
surprise, satisfaction, disconfirmation, delight, experiment
Decision-Making Process, Gift Purchase, Logistic Regression, Panel Data, Small Electrical Appliances, Surprise
Advertising, Ethnic minority, Credibility, Similarity
This is a Wiley Blackwell - Medium Tier paper. Wiley Blackwell - Medium Tier charges $49.00 .
File name: IJMR.pdf
If you wish to purchase the right to make copies of this paper for distribution to others, please select the quantity.
This page was processed by aws-apollo5 in 0.116 seconds