Martijn de Jong

Tilburg University - Department of Marketing

P.O. Box 90153

Tilburg, 5000 LE

Netherlands

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Predicting Customer Lifetime Value in Multi-Service Industries

Number of pages: 48 Posted: 26 Aug 2006
Bas Donkers, Peter C. Verhoef and Martijn de Jong
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Groningen - Department of Marketing & Marketing Research and Tilburg University - Department of Marketing
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Abstract:

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database marketing, interactive marketing, forecasting, customer lifetime value, customer relationship management, customer segmentation, value