Jennifer Edson Escalas

Vanderbilt University - Marketing

Nashville, TN 37203

United States

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 7,783

SSRN RANKINGS

Top 7,783

in Total Papers Downloads

6,374

SSRN CITATIONS
Rank 21,670

SSRN RANKINGS

Top 21,670

in Total Papers Citations

25

CROSSREF CITATIONS

17

Scholarly Papers (6)

1.

Narrative Processing: Building Consumer Connections to Brands

Escalas, Jennifer Edson (2004), "Narrative Processing: Building Consumer Connections to Brands," Journal of Consumer Psychology, v. 14, n. 1 & 2, pp. 168-179.
Number of pages: 47 Posted: 13 Jun 2013
Jennifer Edson Escalas
Vanderbilt University - Marketing
Downloads 3,374 (3,437)

Abstract:

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advertising, consumer behavior, narrative

2.

You are What They Eat: The Infulence of Reference Groups on Consumers' Connections to Brands

Journal of Consumer Psychology, Vol. 13, No. 3, pp. 339-348, 2003
Number of pages: 36 Posted: 06 Nov 2003
Jennifer Edson Escalas and James R. Bettman
Vanderbilt University - Marketing and Duke University - Fuqua School of Business
Downloads 2,279 (6,633)
Citation 18

Abstract:

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Brand associations, reference groups, self-concept and self-brand connections

3.

What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews

Journal of Consumer Research, 46(2), 267–285, Vanderbilt Owen Graduate School of Management Research Paper No. 2702484
Number of pages: 64 Posted: 13 Dec 2015 Last Revised: 25 Jul 2019
Tom van Laer, Jennifer Edson Escalas, Stephan Ludwig and Ellis van den Hende
The University of Sydney, Vanderbilt University - Marketing, Westminster Business School and Delft University of Technology - Faculty of Industrial Design Engineering (IDE)
Downloads 486 (64,172)
Citation 5

Abstract:

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automated text analysis, computational linguistics, consumer reviews, narrative persuasion, narrative transportation, storytelling

4.

Process vs. Outcome Thought Focus and Advertising

Journal of Consumer Psychology, Vol. 13, No. 3
Number of pages: 28 Posted: 22 Nov 2003
Jennifer Edson Escalas and Mary Frances Luce
Vanderbilt University - Marketing and Duke University - Fuqua School of Business
Downloads 235 (144,157)
Citation 3

Abstract:

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Thought focus, mental simulation, advertising

5.

Connecting with Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging

Journal of Advertising, Vol. 46, No. 2, 2017, Vanderbilt Owen Graduate School of Management Research Paper No. 3025757
Posted: 28 Aug 2017
Jennifer Edson Escalas
Vanderbilt University - Marketing

Abstract:

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celebrity endorsement, self-brand connections, need to belong

6.

Fishing for Feelings? Hooking Viewers Helps!

Journal of Consumer Psychology, Forthcoming
Posted: 07 Nov 2003
Jennifer Edson Escalas, Julie A. Edell and Marian Chapman Moore
Vanderbilt University - Marketing, Duke University - Fuqua School of Business and University of Virginia - Darden School of Business

Abstract:

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Feelings, Affect, Emotions, Advertising, Narrative Structure