Jennifer Edson Escalas

Vanderbilt University - Marketing

Nashville, TN 37203

United States

  • Vanderbilt University - Marketing

SCHOLARLY PAPERS

6

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Top 11,758

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8,702

TOTAL CITATIONS
Rank 21,334

SSRN RANKINGS

Top 21,334

in Total Papers Citations

30

Scholarly Papers (6)

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1.

Narrative Processing: Building Consumer Connections to Brands

Escalas, Jennifer Edson (2004), "Narrative Processing: Building Consumer Connections to Brands," Journal of Consumer Psychology, v. 14, n. 1 & 2, pp. 168-179.
Number of pages: 47 Posted: 13 Jun 2013
Jennifer Edson Escalas
Vanderbilt University - Marketing
Downloads 4,825 (4,302)
Citation 1

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advertising, consumer behavior, narrative

2.

You are What They Eat: The Infulence of Reference Groups on Consumers' Connections to Brands

Journal of Consumer Psychology, Vol. 13, No. 3, pp. 339-348, 2003
Number of pages: 36 Posted: 06 Nov 2003
Jennifer Edson Escalas and James R. Bettman
Vanderbilt University - Marketing and Duke University - Fuqua School of Business
Downloads 2,729 (10,775)
Citation 21

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Brand associations, reference groups, self-concept and self-brand connections

3.

What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews

Journal of Consumer Research, 46(2), 267–285, Vanderbilt Owen Graduate School of Management Research Paper No. 2702484
Number of pages: 64 Posted: 13 Dec 2015 Last Revised: 25 Jul 2019
Tom van Laer, Jennifer Edson Escalas, Stephan Ludwig and Ellis van den Hende
The University of Sydney, Vanderbilt University - Marketing, Westminster Business School and Delft University of Technology - Faculty of Industrial Design Engineering (IDE)
Downloads 801 (67,462)
Citation 5

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automated text analysis, computational linguistics, consumer reviews, narrative persuasion, narrative transportation, storytelling

4.

Process vs. Outcome Thought Focus and Advertising

Journal of Consumer Psychology, Vol. 13, No. 3
Number of pages: 28 Posted: 22 Nov 2003
Jennifer Edson Escalas and Mary Frances Luce
Vanderbilt University - Marketing and Duke University - Fuqua School of Business
Downloads 347 (187,318)
Citation 3

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Thought focus, mental simulation, advertising

5.

Connecting with Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging

Journal of Advertising, Vol. 46, No. 2, 2017, Vanderbilt Owen Graduate School of Management Research Paper No. 3025757
Posted: 28 Aug 2017
Jennifer Edson Escalas
Vanderbilt University - Marketing

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celebrity endorsement, self-brand connections, need to belong

6.

Fishing for Feelings? Hooking Viewers Helps!

Journal of Consumer Psychology, Forthcoming
Posted: 07 Nov 2003
Jennifer Edson Escalas, Julie A. Edell and Marian Chapman Moore
Vanderbilt University - Marketing, Duke University - Fuqua School of Business and University of Virginia - Darden School of Business

Abstract:

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Feelings, Affect, Emotions, Advertising, Narrative Structure