Julie A. Edell

Duke University - Fuqua School of Business

Associate Professor of Marketing

Box 90120

Durham, NC 27708-0120

United States

SCHOLARLY PAPERS

2

DOWNLOADS

132

SSRN CITATIONS

0

CROSSREF CITATIONS

8

Scholarly Papers (2)

1.

Relating Brand and Customer Perspectives on Marketing Management

Tim Ambler, C. B. Bhattacharya, Julie Edell, Kevin Lane Keller, Katherine N. Lemon, Vikas Mittal. (2002). "Relating Brand and Customer Perspectives on Marketing Management". 5(1): 13-25.
Number of pages: 13 Posted: 26 Oct 2013
London Business School, Boston University, Duke University - Fuqua School of Business, Dartmouth College - Tuck School of Business, Boston College - Department of Marketing and Rice University
Downloads 132 (268,272)

Abstract:

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brand equity, customer equity, brand asset, customer asset

2.

Fishing for Feelings? Hooking Viewers Helps!

Journal of Consumer Psychology, Forthcoming
Posted: 07 Nov 2003
Vanderbilt University - Marketing, Duke University - Fuqua School of Business and University of Virginia - Darden School of Business

Abstract:

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Feelings, Affect, Emotions, Advertising, Narrative Structure