T. Christopher Greenwell

University of Louisville

Louisville, KY 40292

United States

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Scholarly Papers (1)

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From BIRFing to BIRGing: A 10-Year Study of the Psychology of Cubs Fans

Jensen, J. A., Greenwell, T. C., Coleman, C., Stitsinger, M., & Andrew, D. (2018). From BIRFing to BIRGing: A 10-year study of the psychology of Cubs fans. Sport Marketing Quarterly, 27(4), 237-250.
Number of pages: 44 Posted: 18 Apr 2019
University of North Carolina at Chapel Hill, University of Louisville, University of North Carolina at Chapel Hill, School of Information and Library Science, Students, Indiana University and Florida State University
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Abstract:

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consumer behavior, BIRGing, BIRFing, identification, social identity, natural experiments