Kesten C. Green

University of South Australia - UniSA Business

GPO Box 2471

Adelaide, SA 5001

Australia

http://people.unisa.edu.au/Kesten.Green

Ehrenberg-Bass Institute for Marketing Science

SCHOLARLY PAPERS

31

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4,724

SSRN CITATIONS
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Top 15,649

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28

CROSSREF CITATIONS

43

Scholarly Papers (31)

1.

Effects of Corporate Social Responsibility and Irresponsibility Policies

Journal of Business Research, 2013
Number of pages: 27 Posted: 28 Jan 2013
J. Scott Armstrong and Kesten C. Green
University of Pennsylvania - Marketing Department and University of South Australia - UniSA Business
Downloads 535 (72,227)
Citation 2

Abstract:

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accountability, affirmative action, decision making, ethics, externalities, free markets, minimum wage, paternalism, principle-agent problem, regulation, seer-sucker theory, stakeholder accounting, stakeholder theory, sustainability

2.

Competitor-Oriented Objectives: Myth of Market Share

International Journal of Business, Vol. 12, pp. 117-136, 2007
Number of pages: 20 Posted: 25 May 2007
J. Scott Armstrong and Kesten C. Green
University of Pennsylvania - Marketing Department and University of South Australia - UniSA Business
Downloads 516 (75,319)

Abstract:

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Competition, Market Share, Objective, Profitability

3.

The Global Warming Alarm: Forecasts from the Structured Analogies Method

Number of pages: 12 Posted: 09 Aug 2010 Last Revised: 15 Aug 2015
Kesten C. Green and J. Scott Armstrong
University of South Australia - UniSA Business and University of Pennsylvania - Marketing Department
Downloads 450 (88,792)

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DDT, decision making, evidence-based forecasts; global cooling; lobby groups; popular movements; precautionary principle; public policy; scenarios

4.

Demand Forecasting: Evidence-Based Methods

Number of pages: 27 Posted: 02 Nov 2017
Kesten C. Green and J. Scott Armstrong
University of South Australia - UniSA Business and University of Pennsylvania - Marketing Department
Downloads 298 (140,437)
Citation 3

Abstract:

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checklist, competitor behavior, forecast accuracy, market share, market size, sales forecasting

5.

Methods to Elicit Forecasts from Groups: Delphi and Prediction Markets Compared

Number of pages: 6 Posted: 30 Jun 2008
Kesten C. Green, J. Scott Armstrong and Andreas Graefe
University of South Australia - UniSA Business, University of Pennsylvania - Marketing Department and Macromedia University of Applied Sciences
Downloads 292 (143,462)
Citation 16

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6.

Simple Versus Complex Forecasting: The Evidence

Number of pages: 27 Posted: 15 Aug 2015
Kesten C. Green and J. Scott Armstrong
University of South Australia - UniSA Business and University of Pennsylvania - Marketing Department
Downloads 277 (151,409)
Citation 10

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analytics; big data; decision-making; decomposition; econometrics; Occam’s razor.

7.

Forecasting Decisions in Conflict Situations: A Comparison of Game Theory, Role-Playing, and Unaided Judgement

Number of pages: 24 Posted: 01 Mar 2005
Kesten C. Green
University of South Australia - UniSA Business
Downloads 244 (171,695)
Citation 1

Abstract:

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Conflict, Expert opinion, Forecasting, Game theory, Judgement, Role-playing, Simulation

8.
Downloads 210 (197,968)
Citation 4

Structured Analogies for Forecasting

Monash University Econometrics and Business Statistics Working Paper No. 17/04
Number of pages: 34 Posted: 08 Mar 2005
Kesten C. Green and J. Scott Armstrong
University of South Australia - UniSA Business and University of Pennsylvania - Marketing Department
Downloads 123 (309,355)
Citation 6

Abstract:

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accuracy, analogies, collaboration, conflict, expert, forecasting, judgment

Structured Analogies for Forecasting

Number of pages: 13 Posted: 30 Jun 2008
Kesten C. Green and J. Scott Armstrong
University of South Australia - UniSA Business and University of Pennsylvania - Marketing Department
Downloads 87 (391,094)
Citation 1

Abstract:

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Availability, Case-based reasoning, Comparison, Decision, Method

Structured Analogies for Forecasting

Posted: 25 Jan 2005
Kesten C. Green and J. Scott Armstrong
University of South Australia - UniSA Business and University of Pennsylvania - Marketing Department

Abstract:

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Forecasting, expert forecasting, judgmental procedure

9.
Downloads 93 (216,783)

Forecasting

Encyclopedia of Operations Research and Management Science, Forthcoming
Number of pages: 16 Posted: 18 Aug 2015
Andreas Graefe, Kesten C. Green and J. Scott Armstrong
Macromedia University of Applied Sciences, University of South Australia - UniSA Business and University of Pennsylvania - Marketing Department
Downloads 93 (375,012)

Abstract:

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forecasting, prediction, projection, prognosis, principles

The Ombudsman: Value of Expertise for Forecasting Decisions in Conflicts

Interfaces, pp. 1-12, 2007
Number of pages: 13 Posted: 25 May 2007
Kesten C. Green and J. Scott Armstrong
University of South Australia - UniSA Business and University of Pennsylvania - Marketing Department
Downloads 85 (396,673)

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applications, bargaining, behavior, competitive strategy, decision making, decision analysis, defense, effectiveness/performance, forecasting, foreign policy, leadership, military, organizational studies, strategy, tactics

The Ombudsman: Value of Expertise for Forecasting Decisions in Conflicts

Number of pages: 13 Posted: 01 Jul 2008
Kesten C. Green and J. Scott Armstrong
University of South Australia - UniSA Business and University of Pennsylvania - Marketing Department
Downloads 67 (454,402)

Abstract:

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applications, bargaining, behavior, competitive strategy, decision making, decision analysis

The Ombudsman: Value of Expertise for Forecasting Decisions in Conflicts

Interfaces, 2007
Number of pages: 13 Posted: 11 Aug 2010
J. Scott Armstrong and Kesten C. Green
University of Pennsylvania - Marketing Department and University of South Australia - UniSA Business
Downloads 30 (632,991)

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Forecasting Methods and Principles: Evidence-Based Checklists

Journal of Global Scholars of Marketing Science, Forthcoming
Number of pages: 29 Posted: 09 Aug 2018
J. Scott Armstrong and Kesten C. Green
University of Pennsylvania - Marketing Department and University of South Australia - UniSA Business
Downloads 176 (231,647)
Citation 2

Abstract:

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combining forecasts, data models, decomposition, equalizing, expectations, extrapolation, knowledge models, intentions, Occam’s razor, prediction intervals, predictive validity, regression analysis, uncertainty

12.

Golden Rule of Forecasting: Be Conservative

Number of pages: 50 Posted: 15 Aug 2015
J. Scott Armstrong, Kesten C. Green and Andreas Graefe
University of Pennsylvania - Marketing Department, University of South Australia - UniSA Business and Macromedia University of Applied Sciences
Downloads 176 (231,507)
Citation 2

Abstract:

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analytics, bias, big data, causality, checklists, combining, elections, index method, judgmental bootstrapping, structured analogies, uncertainty

13.

Forecasting Principles

M. Lovric, International Encyclopedia on Statistical Science (2010)
Number of pages: 9 Posted: 18 Aug 2015
Kesten C. Green, Andreas Graefe and J. Scott Armstrong
University of South Australia - UniSA Business, Macromedia University of Applied Sciences and University of Pennsylvania - Marketing Department
Downloads 169 (240,825)

Abstract:

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forecasting, principles

14.

Guidelines for Science: Evidence and Checklists

Scholarly Commons, 1-24-17
Number of pages: 37 Posted: 20 Oct 2017
J. Scott Armstrong and Kesten C. Green
University of Pennsylvania - Marketing Department and University of South Australia - UniSA Business
Downloads 162 (248,265)
Citation 4

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advocacy, econometrics, evidence-based checklists, experiments, multiple hypotheses, objectivity, reg ression analysis, replication, statistical significance

15.

Answers to Frequently Asked Questions (FAQ) in Forecasting

Number of pages: 12 Posted: 14 Jul 2008
J. Scott Armstrong, Fred Collopy and Kesten C. Green
University of Pennsylvania - Marketing Department, Case Western Reserve University - Department of Information Systems and University of South Australia - UniSA Business
Downloads 143 (274,804)

Abstract:

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16.

Forecasting Decisions in Conflict Situations: A Comparison of Game Theory, Role-Playing, and Unaided Judgment

Number of pages: 24 Posted: 23 Jul 2008
Kesten C. Green
University of South Australia - UniSA Business
Downloads 121 (311,814)

Abstract:

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Conflict, Expert opinion, Forecasting, Game theory, Judgement, Role-playing, Simulation

17.

Evidence on the Effects of Mandatory Disclaimers in Advertising

Number of pages: 18 Posted: 02 Apr 2012 Last Revised: 14 Aug 2015
Kesten C. Green and J. Scott Armstrong
University of South Australia - UniSA Business and University of Pennsylvania - Marketing Department
Downloads 89 (382,104)
Citation 1

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consumer protection, corrective advertising, decision making, government regulation, judgment

18.

Improving Causal Models for Election Forecasting: Further Evidence on the Golden Rule of Forecasting

APSA 2014 Annual Meeting Paper
Number of pages: 10 Posted: 01 Sep 2014
Andreas Graefe, J. Scott Armstrong and Kesten C. Green
Macromedia University of Applied Sciences, University of Pennsylvania - Marketing Department and University of South Australia - UniSA Business
Downloads 77 (416,089)

Abstract:

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Econometrics, election forecasting, equalizing, equal weights, index method, political economy models, regression

19.

Value of Expertise for Forecasting Decisions in Conflicts

Monash University Econometrics and Business Statistics Working Paper No. 27/04
Number of pages: 9 Posted: 30 Mar 2005
Kesten C. Green and J. Scott Armstrong
University of South Australia - UniSA Business and University of Pennsylvania - Marketing Department
Downloads 74 (425,353)
Citation 4

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bad faith, framing, hindsight bias, methods, politics

20.

Golden Rule of Forecasting Rearticulated: Forecast Unto Others as You Would Have Them Forecast Unto You

Number of pages: 9 Posted: 15 Aug 2015
Kesten C. Green, J. Scott Armstrong and Andreas Graefe
University of South Australia - UniSA Business, University of Pennsylvania - Marketing Department and Macromedia University of Applied Sciences
Downloads 67 (448,538)

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cost benefit analysis, index method, legal damage claims, precautionary principle, principal components, take-the-best

21.

Further Evidence on Game Theory, Simulated Interaction, and Unaided Judgement for Forecasting Decisions in Conflicts

Monash University Econometrics and Business Statistics Working Paper No. 18/04
Number of pages: 33 Posted: 01 Mar 2005
Kesten C. Green
University of South Australia - UniSA Business
Downloads 67 (448,538)
Citation 4

Abstract:

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accuracy, methods, role playing, usefulness

22.

Predictive Validity of Evidence-Based Persuasion Principles: An Application of the Index Method

Number of pages: 23 Posted: 15 Sep 2015
J. Scott Armstrong, Kesten C. Green, Rui Du and Andreas Graefe
University of Pennsylvania - Marketing Department, University of South Australia - UniSA Business, University of Hawaii at Manoa and Macromedia University of Applied Sciences
Downloads 66 (451,943)
Citation 1

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advertising, combining forecasts, copy testing, expertise, intentions, judgmental forecasting

23.

Polar Bear Population Forecasts: A Public-Policy Forecasting Audit

Interfaces, Forthcoming
Number of pages: 23 Posted: 28 Jul 2008
Kesten C. Green, Willie Soon and J. Scott Armstrong
University of South Australia - UniSA Business, Harvard University - Harvard-Smithsonian Center for Astrophysics and University of Pennsylvania - Marketing Department
Downloads 53 (501,479)

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24.

Persuasion Principles Index: Ready for Pretesting Advertisements

Number of pages: 15 Posted: 15 Sep 2015
Kesten C. Green, J. Scott Armstrong, Rui Du and Andreas Graefe
University of South Australia - UniSA Business, University of Pennsylvania - Marketing Department, University of Hawaii at Manoa and Macromedia University of Applied Sciences
Downloads 40 (561,234)

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advertising effectiveness, combining forecasts, creativity, index method, profitability, variable weighting

25.

Validity of Climate Change Forecasting for Public Policy Decision Making

International Journal of Forecasting, 2009
Number of pages: 9 Posted: 09 Aug 2010
Kesten C. Green, J. Scott Armstrong and Willie Soon
University of South Australia - UniSA Business, University of Pennsylvania - Marketing Department and Harvard University - Harvard-Smithsonian Center for Astrophysics
Downloads 38 (571,502)
Citation 3

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climate model, ex ante forecasts, out-of-sample errors, predictability, public policy, relative absolute errors, unconditional forecasts

26.

Do Econometric Models Provide More Accurate Forecasts When They are More Conservative? A Test of Political Economy Models for Forecasting Elections

Number of pages: 25 Posted: 02 Nov 2017
Andreas Graefe, Kesten C. Green and J. Scott Armstrong
Macromedia University of Applied Sciences, University of South Australia - UniSA Business and University of Pennsylvania - Marketing Department
Downloads 33 (598,910)

Abstract:

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combining forecasts, damping, equalizing, elections, golden rule of forecasting, index method, shrinkage

27.

The War in Iraq: Should We Have Expected Better Forecasts?

International Journal of Applied Forecasting, No. 2, pp. 50-52, October 2005
Number of pages: 3 Posted: 27 Jan 2006 Last Revised: 30 Dec 2011
Kesten C. Green and J. Scott Armstrong
University of South Australia - UniSA Business and University of Pennsylvania - Marketing Department
Downloads 33 (598,910)

Abstract:

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Decisions in conflict, hindsight bias, structured analogies, simulated interaction

28.

Predicting Elections from Politicians’ Faces

Number of pages: 17 Posted: 04 May 2010 Last Revised: 15 Aug 2015
University of Pennsylvania - Marketing Department, University of South Australia - UniSA Business, University of Central Oklahoma and University of South Australia - School of Marketing
Downloads 18 (701,377)
Citation 1

Abstract:

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accuracy, appearance, forecasting methods, snap judgments

29.

Role Thinking: Standing in Other People’s Shoes to Forecast Decisions in Conflicts

Number of pages: 21 Posted: 28 Apr 2010 Last Revised: 15 Aug 2015
Kesten C. Green and J. Scott Armstrong
University of South Australia - UniSA Business and University of Pennsylvania - Marketing Department
Downloads 16 (717,034)
Citation 2

Abstract:

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combining forecasts, evaluating forecasts, expert judgment, group decision making, organizational behavior, perspective-taking, role playing, simulated interaction, unaided judgment

30.

Accuracy Gains from Conservative Forecasting: Tests Using Variations of 19 Econometric Models to Predict 154 Elections in 10 Countries

PLoS ONE 14 (1): e0209850. 2019
Number of pages: 14 Posted: 25 Jan 2019
Andreas Graefe, Kesten C. Green and J. Scott Armstrong
Macromedia University of Applied Sciences, University of South Australia - UniSA Business and University of Pennsylvania - Marketing Department
Downloads 9 (777,674)

Abstract:

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31.

Competitor-Oriented Objectives: The Myth of Market Share

International Journal of Business, Vol. 12, No. 1, 2007
Posted: 10 Jun 2008 Last Revised: 30 Dec 2011
J. Scott Armstrong and Kesten C. Green
University of Pennsylvania - Marketing Department and University of South Australia - UniSA Business

Abstract:

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Competition, Market share, Objective, Profitability