Sreekumar R. Bhaskaran

Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)

Associate Professor

Dallas, TX 75275

United States

  • Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)

SCHOLARLY PAPERS

19

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SSRN CITATIONS
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Top 14,303

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37

CROSSREF CITATIONS

46

Scholarly Papers (19)

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1.

Selling and Leasing Strategies for Durable Goods with Complementary Products

Management Science, August 2005, McCombs Research Paper Series No. IROM-07-05
Number of pages: 27 Posted: 23 Aug 2005 Last Revised: 17 Jul 2008
Sreekumar R. Bhaskaran and Stephen Gilbert
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of Texas at Austin - McCombs School of Business
Downloads 550 (78,683)
Citation 6

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Complementary markets, selling versus leasing, leasing with an option-to-buy

2.

Managing Technology Uncertainty Under Multi-Firm New Product Development

McCombs Research Paper Series No. IROM-05-06
Number of pages: 43 Posted: 06 Mar 2006 Last Revised: 01 Jul 2014
Sreekumar R. Bhaskaran and Vish Krishnan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of California, San Diego (UCSD) - Rady School of Management
Downloads 521 (84,181)
Citation 1

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Co-development, investment sharing, innovation sharing, technology uncertainty, product innovation

3.

Effort, Revenue and Cost Sharing in Collaborative New Product Development

Management Science, Vol. 55, No. 7, pp. 1152-1169, July 2009
Number of pages: 47 Posted: 30 Apr 2007 Last Revised: 01 Jul 2014
Sreekumar R. Bhaskaran and Vish Krishnan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of California, San Diego (UCSD) - Rady School of Management
Downloads 390 (118,511)
Citation 13

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Co-development, investment sharing, innovation sharing, technology uncertainty, product innovation, bargaining

4.

Managing Product Transitions under Technology Uncertainty

Number of pages: 45 Posted: 20 Apr 2010 Last Revised: 29 Oct 2015
Sreekumar R. Bhaskaran, Ankur Goel and Karthik Ramachandran
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Case Western Reserve University - Weatherhead School of Management and Georgia Institute of Technology - Scheller College of Business
Downloads 352 (132,983)

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New Product Development, Product Transition, Inventory Management, Sequential Innovation

5.

Implications of Channel Structure for Leasing or Selling Durable Goods

McCombs Research Paper Series No. IROM-01-07
Number of pages: 42 Posted: 30 Apr 2007 Last Revised: 23 Jul 2009
Sreekumar R. Bhaskaran and Stephen Gilbert
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of Texas at Austin - McCombs School of Business
Downloads 337 (139,405)
Citation 11

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channel structure, durability, time -inconsistency, double-marginalization, competition

6.

Consumer Mental Accounts & Implications to Selling Base-Products and Addons

Number of pages: 53 Posted: 12 Dec 2009 Last Revised: 20 Mar 2012
Sanjiv Erat and Sreekumar R. Bhaskaran
University of California, San Diego (UCSD) - Rady School of Management and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 282 (168,066)

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7.

Technological Evolution and Launch Timing: An Analysis of the Time-Quality Trade-Off Under Competition

McCombs Research Paper Series No. IROM-04-06
Number of pages: 34 Posted: 27 Feb 2006 Last Revised: 02 Oct 2018
Sreekumar R. Bhaskaran and Karthik Ramachandran
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Georgia Institute of Technology - Scheller College of Business
Downloads 276 (171,813)
Citation 3

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time-to-market, competition, technology trajectories, entry/launch timing, network effects

8.

Competitive Product Introductions in Technologically Dynamic Environments

Number of pages: 41 Posted: 30 Apr 2007 Last Revised: 29 Oct 2015
Sreekumar R. Bhaskaran and Karthik Ramachandran
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Georgia Institute of Technology - Scheller College of Business
Downloads 263 (180,306)
Citation 1

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Introduction Timing, Technology Trajectories, Competition, Network Effects, Product Innovation, Operations Strategy

9.

Strategic Implications of Intermediaries Upon Leasing and Selling of Durable Goods

McCombs Research Paper Series No. IROM-03-06
Number of pages: 36 Posted: 20 Jan 2006 Last Revised: 22 Apr 2008
Sreekumar R. Bhaskaran and Stephen Gilbert
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of Texas at Austin - McCombs School of Business
Downloads 231 (204,686)

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durable goods, decentralized channel, time -inconsistency, double-marginalization, competition

10.

A Dynamic Inventory Model with the Right of Refusal

Management Science, Vol. 56, Vol. 12, pp. 2265-2281
Number of pages: 39 Posted: 02 Jun 2008 Last Revised: 29 Oct 2015
Sreekumar R. Bhaskaran, Karthik Ramachandran and John H. Semple
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Georgia Institute of Technology - Scheller College of Business and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 198 (236,222)

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dynamic programming, inventory and production, convex order costs, backorder limit

11.

Insurance Claim Operations: The Role of Economic Incentives

Number of pages: 41 Posted: 12 Dec 2009 Last Revised: 25 Feb 2010
Sreekumar R. Bhaskaran and Robert Puelz
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Southern Methodist University (SMU) - Real Estate, Insurance, & Business Law Department
Downloads 162 (281,257)

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insurance, claims, economic incentives, capacity

12.

An Analysis of Search and Authentication Strategies for Online Matching Platforms

forthcoming in Management Science
Number of pages: 67 Posted: 15 Dec 2015 Last Revised: 11 Oct 2018
Amit Basu, Sreekumar R. Bhaskaran and Rajiv Mukherjee
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Texas A&M University - Mays Business School
Downloads 153 (294,827)
Citation 3

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matching, search, authentication, online markets, pricing, vertical differentiation

13.

Sequential Product Development and Introduction by Cash-Constrained Start-Ups

Georgia Tech Scheller College of Business Research Paper No. 18-39, SMU Cox School of Business Research Paper No. 18-34
Number of pages: 48 Posted: 18 Oct 2018 Last Revised: 05 Jun 2020
Sreekumar R. Bhaskaran, Sinan Erzurumlu and Karthik Ramachandran
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Babson College and Georgia Institute of Technology - Scheller College of Business
Downloads 134 (327,692)
Citation 2

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Introduction Timing; Sequential Innovation; Market Entry; Startup; New Product Development; Entrepreneurial Operations

14.

Implications of Channel Structure and Operational Mode Upon a Manufacturer's Durability Choice

Number of pages: 43 Posted: 04 Apr 2013 Last Revised: 13 Sep 2013
Sreekumar R. Bhaskaran and Stephen Gilbert
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of Texas at Austin - McCombs School of Business
Downloads 119 (357,799)

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channels, durable goods, leasing and selling, investment

15.

Overcoming Barriers to Customer Co-Design: The Role of Product Lines

Number of pages: 40 Posted: 07 Nov 2015
Amit Basu and Sreekumar R. Bhaskaran
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 88 (438,346)
Citation 1

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co-design, product lines, customization, information asymmetry

16.

Best or Right? - Positioning and Authentication in Online Matching Platforms

Number of pages: 65 Posted: 10 Aug 2022
Amit Basu, Sreekumar R. Bhaskaran and Rajiv Mukherjee
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Texas A&M University - Mays Business School
Downloads 66 (515,680)

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Matching platforms, subjective preferences, authentication, online markets, game theory

17.

Impact of Inventory Risk on Sales Effort Provisioning: Theoretical Predictions and Empirical Evidence

SMU Cox School of Business Research Paper No. 22-17
Number of pages: 55 Posted: 10 Aug 2022
Sreekumar R. Bhaskaran, R. Canan Savaskan and Tom Tan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Northwestern University - Kellogg School of Management and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 33 (684,691)

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Push vs. pull systems, sales effort, game theory, incentives, girl scouts cookies

18.

Getting Your Money’s Worth: Capacity Planning Through Admission Control vs. Consumption Control

SMU Cox School of Business Research Paper No. 22-24
Number of pages: 55 Posted: 05 Dec 2022
Sreekumar R. Bhaskaran, Sanjiv Erat and Rajiv Mukherjee
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), University of California, San Diego (UCSD) - Rady School of Management and Texas A&M University - Mays Business School
Downloads 14 (831,644)

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services, congestion, admission control, consumption control, subscriptions, mental accounting bias

19.

Consumer Mental Accounts and Implications to Selling Base Products and Add-Ons

Marketing Science, Vol. 31, No. 5, 2012; pp. 801-818; DOI: 10.1287/mksc.1120.0731
Posted: 24 Oct 2012
Sanjiv Erat and Sreekumar R. Bhaskaran
University of California, San Diego (UCSD) - Rady School of Management and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)

Abstract:

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consumer behavior, pricing, behavioral decision theory, lab experiments, mental accounting