Sreekumar R. Bhaskaran

Southern Methodist University (SMU) - Edwin L. Cox School of Business

Assistant Professor

P.O. Box 750333

Dallas, TX 75275-0333

United States

SCHOLARLY PAPERS

16

DOWNLOADS
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3,320

CITATIONS
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SSRN RANKINGS

Top 17,420

in Total Papers Citations

19

Scholarly Papers (16)

1.

Selling and Leasing Strategies for Durable Goods with Complementary Products

Management Science, August 2005, McCombs Research Paper Series No. IROM-07-05
Number of pages: 27 Posted: 23 Aug 2005 Last Revised: 17 Jul 2008
Sreekumar R. Bhaskaran and Stephen Gilbert
Southern Methodist University (SMU) - Edwin L. Cox School of Business and University of Texas at Austin - McCombs School of Business
Downloads 490 (42,897)
Citation 9

Abstract:

Complementary markets, selling versus leasing, leasing with an option-to-buy

2.

Managing Technology Uncertainty Under Multi-Firm New Product Development

McCombs Research Paper Series No. IROM-05-06
Number of pages: 43 Posted: 06 Mar 2006 Last Revised: 01 Jul 2014
Sreekumar R. Bhaskaran and Vish Krishnan
Southern Methodist University (SMU) - Edwin L. Cox School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 441 (47,309)

Abstract:

Co-development, investment sharing, innovation sharing, technology uncertainty, product innovation

3.

Effort, Revenue and Cost Sharing in Collaborative New Product Development

Management Science, Vol. 55, No. 7, pp. 1152-1169, July 2009
Number of pages: 47 Posted: 30 Apr 2007 Last Revised: 01 Jul 2014
Sreekumar R. Bhaskaran and Vish Krishnan
Southern Methodist University (SMU) - Edwin L. Cox School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 303 (72,812)
Citation 6

Abstract:

Co-development, investment sharing, innovation sharing, technology uncertainty, product innovation, bargaining

4.

Implications of Channel Structure for Leasing or Selling Durable Goods

McCombs Research Paper Series No. IROM-01-07
Number of pages: 42 Posted: 30 Apr 2007 Last Revised: 23 Jul 2009
Sreekumar R. Bhaskaran and Stephen Gilbert
Southern Methodist University (SMU) - Edwin L. Cox School of Business and University of Texas at Austin - McCombs School of Business
Downloads 258 (89,949)
Citation 3

Abstract:

channel structure, durability, time -inconsistency, double-marginalization, competition

5.

Managing Product Transitions under Technology Uncertainty

Number of pages: 45 Posted: 20 Apr 2010 Last Revised: 29 Oct 2015
Sreekumar R. Bhaskaran, Ankur Goel and Karthik Ramachandran
Southern Methodist University (SMU) - Edwin L. Cox School of Business, Case Western Reserve University - Weatherhead School of Management and Georgia Institute of Technology - Scheller College of Business
Downloads 240 (86,127)

Abstract:

New Product Development, Product Transition, Inventory Management, Sequential Innovation

6.

Technological Evolution and Launch Timing: An Analysis of the Time-Quality Trade-Off Under Competition

McCombs Research Paper Series No. IROM-04-06
Number of pages: 34 Posted: 27 Feb 2006 Last Revised: 29 Oct 2015
Sreekumar R. Bhaskaran and Karthik Ramachandran
Southern Methodist University (SMU) - Edwin L. Cox School of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 231 (103,939)

Abstract:

time-to-market, competition, technology trajectories, entry/launch timing, network effects

7.

Consumer Mental Accounts & Implications to Selling Base-Products and Addons

Number of pages: 53 Posted: 12 Dec 2009 Last Revised: 20 Mar 2012
Sanjiv Erat and Sreekumar R. Bhaskaran
University of California, San Diego (UCSD) - Rady School of Management and Southern Methodist University (SMU) - Edwin L. Cox School of Business
Downloads 207 (109,064)
Citation 1

Abstract:

8.

Competitive Product Introductions in Technologically Dynamic Environments

Number of pages: 41 Posted: 30 Apr 2007 Last Revised: 29 Oct 2015
Sreekumar R. Bhaskaran and Karthik Ramachandran
Southern Methodist University (SMU) - Edwin L. Cox School of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 194 (118,256)

Abstract:

Introduction Timing, Technology Trajectories, Competition, Network Effects, Product Innovation, Operations Strategy

9.

Strategic Implications of Intermediaries Upon Leasing and Selling of Durable Goods

McCombs Research Paper Series No. IROM-03-06
Number of pages: 36 Posted: 20 Jan 2006 Last Revised: 22 Apr 2008
Sreekumar R. Bhaskaran and Stephen Gilbert
Southern Methodist University (SMU) - Edwin L. Cox School of Business and University of Texas at Austin - McCombs School of Business
Downloads 186 (128,055)

Abstract:

durable goods, decentralized channel, time -inconsistency, double-marginalization, competition

10.

A Dynamic Inventory Model with the Right of Refusal

Management Science, Vol. 56, Vol. 12, pp. 2265-2281
Number of pages: 39 Posted: 02 Jun 2008 Last Revised: 29 Oct 2015
Sreekumar R. Bhaskaran, Karthik Ramachandran and John H. Semple
Southern Methodist University (SMU) - Edwin L. Cox School of Business, Georgia Institute of Technology - Scheller College of Business and Southern Methodist University (SMU) - Edwin L. Cox School of Business
Downloads 169 (134,635)

Abstract:

dynamic programming, inventory and production, convex order costs, backorder limit

11.

Insurance Claim Operations: The Role of Economic Incentives

Number of pages: 41 Posted: 12 Dec 2009 Last Revised: 25 Feb 2010
Sreekumar R. Bhaskaran and Robert Puelz
Southern Methodist University (SMU) - Edwin L. Cox School of Business and Southern Methodist University (SMU) - Edwin L. Cox School of Business
Downloads 114 (168,793)

Abstract:

insurance, claims, economic incentives, capacity

12.

Implications of Channel Structure and Operational Mode Upon a Manufacturer's Durability Choice

Number of pages: 43 Posted: 04 Apr 2013 Last Revised: 13 Sep 2013
Sreekumar R. Bhaskaran and Stephen Gilbert
Southern Methodist University (SMU) - Edwin L. Cox School of Business and University of Texas at Austin - McCombs School of Business
Downloads 82 (223,202)

Abstract:

channels, durable goods, leasing and selling, investment

13.

Sequential Innovation by Start-Ups: Balancing Survival and Profitability

Number of pages: 38 Posted: 14 Sep 2013
Sreekumar R. Bhaskaran, Sinan Erzurumlu and Karthik Ramachandran
Southern Methodist University (SMU) - Edwin L. Cox School of Business, Babson College and Georgia Institute of Technology - Scheller College of Business
Downloads 43 (239,506)

Abstract:

Sequential innovation, Entrepreneurship, New product development, Research and Development

14.

Search and Authentication in Online Matching Markets

Number of pages: 52 Posted: 15 Dec 2015
Rajiv Mukherjee, Amit Basu and Sreekumar R. Bhaskaran
Southern Methodist University, Cox School of Business, Southern Methodist University (SMU) - Edwin L. Cox School of Business and Southern Methodist University (SMU) - Edwin L. Cox School of Business
Downloads 0 (382,084)

Abstract:

15.

Overcoming Barriers to Customer Co-Design: The Role of Product Lines

Number of pages: 40 Posted: 07 Nov 2015
Amit Basu and Sreekumar R. Bhaskaran
Southern Methodist University (SMU) - Edwin L. Cox School of Business and Southern Methodist University (SMU) - Edwin L. Cox School of Business
Downloads 0 (374,425)

Abstract:

co-design, product lines, customization, information asymmetry

16.

Consumer Mental Accounts and Implications to Selling Base Products and Add-Ons

Marketing Science, Vol. 31, No. 5, 2012; pp. 801-818; DOI: 10.1287/mksc.1120.0731
Posted: 24 Oct 2012
Sanjiv Erat and Sreekumar R. Bhaskaran
University of California, San Diego (UCSD) - Rady School of Management and Southern Methodist University (SMU) - Edwin L. Cox School of Business

Abstract:

consumer behavior, pricing, behavioral decision theory, lab experiments, mental accounting