Sreekumar R. Bhaskaran

Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)

Associate Professor

Dallas, TX 75275

United States

SCHOLARLY PAPERS

21

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SSRN CITATIONS
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Top 14,609

in Total Papers Citations

54

CROSSREF CITATIONS

47

Scholarly Papers (21)

1.

Selling and Leasing Strategies for Durable Goods with Complementary Products

Management Science, August 2005, McCombs Research Paper Series No. IROM-07-05
Number of pages: 27 Posted: 23 Aug 2005 Last Revised: 17 Jul 2008
Sreekumar R. Bhaskaran and Stephen Gilbert
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of Texas at Austin - McCombs School of Business
Downloads 563 (91,910)
Citation 7

Abstract:

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Complementary markets, selling versus leasing, leasing with an option-to-buy

2.

Managing Technology Uncertainty Under Multi-Firm New Product Development

McCombs Research Paper Series No. IROM-05-06
Number of pages: 43 Posted: 06 Mar 2006 Last Revised: 01 Jul 2014
Sreekumar R. Bhaskaran and Vish Krishnan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of California, San Diego (UCSD) - Rady School of Management
Downloads 528 (99,628)
Citation 1

Abstract:

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Co-development, investment sharing, innovation sharing, technology uncertainty, product innovation

3.

Effort, Revenue and Cost Sharing in Collaborative New Product Development

Management Science, Vol. 55, No. 7, pp. 1152-1169, July 2009
Number of pages: 47 Posted: 30 Apr 2007 Last Revised: 01 Jul 2014
Sreekumar R. Bhaskaran and Vish Krishnan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of California, San Diego (UCSD) - Rady School of Management
Downloads 406 (136,027)
Citation 13

Abstract:

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Co-development, investment sharing, innovation sharing, technology uncertainty, product innovation, bargaining

4.

Managing Product Transitions under Technology Uncertainty

Number of pages: 45 Posted: 20 Apr 2010 Last Revised: 29 Oct 2015
Sreekumar R. Bhaskaran, Ankur Goel and Karthik Ramachandran
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Case Western Reserve University - Weatherhead School of Management and Georgia Institute of Technology - Scheller College of Business
Downloads 374 (149,229)

Abstract:

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New Product Development, Product Transition, Inventory Management, Sequential Innovation

5.

Implications of Channel Structure for Leasing or Selling Durable Goods

McCombs Research Paper Series No. IROM-01-07
Number of pages: 42 Posted: 30 Apr 2007 Last Revised: 23 Jul 2009
Sreekumar R. Bhaskaran and Stephen Gilbert
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of Texas at Austin - McCombs School of Business
Downloads 350 (160,536)
Citation 11

Abstract:

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channel structure, durability, time -inconsistency, double-marginalization, competition

6.

Consumer Mental Accounts & Implications to Selling Base-Products and Addons

Number of pages: 53 Posted: 12 Dec 2009 Last Revised: 20 Mar 2012
Sanjiv Erat and Sreekumar R. Bhaskaran
University of California, San Diego (UCSD) - Rady School of Management and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 304 (186,433)

Abstract:

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7.

Technological Evolution and Launch Timing: An Analysis of the Time-Quality Trade-Off Under Competition

McCombs Research Paper Series No. IROM-04-06
Number of pages: 34 Posted: 27 Feb 2006 Last Revised: 02 Oct 2018
Sreekumar R. Bhaskaran and Karthik Ramachandran
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Georgia Institute of Technology - Scheller College of Business
Downloads 291 (195,276)
Citation 3

Abstract:

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time-to-market, competition, technology trajectories, entry/launch timing, network effects

8.

Competitive Product Introductions in Technologically Dynamic Environments

Number of pages: 41 Posted: 30 Apr 2007 Last Revised: 29 Oct 2015
Sreekumar R. Bhaskaran and Karthik Ramachandran
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Georgia Institute of Technology - Scheller College of Business
Downloads 276 (206,120)
Citation 4

Abstract:

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Introduction Timing, Technology Trajectories, Competition, Network Effects, Product Innovation, Operations Strategy

9.

Strategic Implications of Intermediaries Upon Leasing and Selling of Durable Goods

McCombs Research Paper Series No. IROM-03-06
Number of pages: 36 Posted: 20 Jan 2006 Last Revised: 22 Apr 2008
Sreekumar R. Bhaskaran and Stephen Gilbert
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of Texas at Austin - McCombs School of Business
Downloads 239 (237,748)

Abstract:

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durable goods, decentralized channel, time -inconsistency, double-marginalization, competition

10.

A Dynamic Inventory Model with the Right of Refusal

Management Science, Vol. 56, Vol. 12, pp. 2265-2281
Number of pages: 39 Posted: 02 Jun 2008 Last Revised: 29 Oct 2015
Sreekumar R. Bhaskaran, Karthik Ramachandran and John H. Semple
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Georgia Institute of Technology - Scheller College of Business and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 204 (275,969)

Abstract:

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dynamic programming, inventory and production, convex order costs, backorder limit

11.

Sequential Product Development and Introduction by Cash-Constrained Start-Ups

Georgia Tech Scheller College of Business Research Paper No. 18-39, SMU Cox School of Business Research Paper No. 18-34
Number of pages: 48 Posted: 18 Oct 2018 Last Revised: 05 Jun 2020
Sreekumar R. Bhaskaran, Sinan Erzurumlu and Karthik Ramachandran
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Babson College and Georgia Institute of Technology - Scheller College of Business
Downloads 187 (298,515)
Citation 2

Abstract:

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Introduction Timing; Sequential Innovation; Market Entry; Startup; New Product Development; Entrepreneurial Operations

12.

Insurance Claim Operations: The Role of Economic Incentives

Number of pages: 41 Posted: 12 Dec 2009 Last Revised: 25 Feb 2010
Sreekumar R. Bhaskaran and Robert Puelz
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Southern Methodist University (SMU) - Real Estate, Insurance, & Business Law Department
Downloads 171 (323,060)

Abstract:

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insurance, claims, economic incentives, capacity

13.

An Analysis of Search and Authentication Strategies for Online Matching Platforms

forthcoming in Management Science
Number of pages: 67 Posted: 15 Dec 2015 Last Revised: 11 Oct 2018
Amit Basu, Sreekumar R. Bhaskaran and Rajiv Mukherjee
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Texas A&M University - Mays Business School
Downloads 170 (324,672)
Citation 3

Abstract:

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matching, search, authentication, online markets, pricing, vertical differentiation

14.

Implications of Channel Structure and Operational Mode Upon a Manufacturer's Durability Choice

Number of pages: 43 Posted: 04 Apr 2013 Last Revised: 13 Sep 2013
Sreekumar R. Bhaskaran and Stephen Gilbert
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of Texas at Austin - McCombs School of Business
Downloads 128 (408,827)

Abstract:

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channels, durable goods, leasing and selling, investment

15.

Overcoming Barriers to Customer Co-Design: The Role of Product Lines

Number of pages: 40 Posted: 07 Nov 2015
Amit Basu and Sreekumar R. Bhaskaran
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 104 (476,712)
Citation 1

Abstract:

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co-design, product lines, customization, information asymmetry

16.

Best or Right? - Positioning and Authentication in Online Matching Platforms

Number of pages: 65 Posted: 10 Aug 2022
Amit Basu, Sreekumar R. Bhaskaran and Rajiv Mukherjee
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Texas A&M University - Mays Business School
Downloads 103 (479,953)

Abstract:

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Matching platforms, subjective preferences, authentication, online markets, game theory

17.

Allocation of Inventory Risk and Sales Effort in Direct Selling: Theoretical Predictions and Empirical Evidence

SMU Cox School of Business Research Paper No. 22-17
Number of pages: 54 Posted: 10 Aug 2022 Last Revised: 05 Dec 2023
Sreekumar R. Bhaskaran, R. Canan Savaskan and Tom Tan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Northwestern University - Kellogg School of Management and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 79 (567,142)

Abstract:

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sales effort, game theory, inventory risk, direct-selling, incentives, girl scouts cookies

18.

Getting Your Money’s Worth: Capacity Planning Through Admission Control vs. Consumption Control

SMU Cox School of Business Research Paper No. 22-24
Number of pages: 55 Posted: 05 Dec 2022
Sreekumar R. Bhaskaran, Sanjiv Erat and Rajiv Mukherjee
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), University of California, San Diego (UCSD) - Rady School of Management and Texas A&M University - Mays Business School
Downloads 48 (727,104)

Abstract:

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services, congestion, admission control, consumption control, subscriptions, mental accounting bias

19.

Implications of Product Lifecycle and Channel Structure upon Optimal Investment in Durability

SMU Cox School of Business Research Paper No. 23-12
Number of pages: 6 Posted: 20 Jul 2023 Last Revised: 31 Aug 2023
Sreekumar R. Bhaskaran and Stephen Gilbert
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of Texas at Austin - McCombs School of Business
Downloads 26 (897,059)

Abstract:

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durable goods, channel structure, competition

20.

Optimal Prototyping on Experimentation Platforms

SMU Cox School of Business Research Paper No. 23-23
Number of pages: 43 Posted: 13 Nov 2023
Sreekumar R. Bhaskaran and Sanjiv Erat
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of California, San Diego (UCSD) - Rady School of Management
Downloads 23 (925,191)

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testing, fidelity, search, platofrms, outsourcing

21.

Consumer Mental Accounts and Implications to Selling Base Products and Add-Ons

Marketing Science, Vol. 31, No. 5, 2012; pp. 801-818; DOI: 10.1287/mksc.1120.0731
Posted: 24 Oct 2012
Sanjiv Erat and Sreekumar R. Bhaskaran
University of California, San Diego (UCSD) - Rady School of Management and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)

Abstract:

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consumer behavior, pricing, behavioral decision theory, lab experiments, mental accounting