Sreekumar R. Bhaskaran

Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)

Associate Professor

Dallas, TX 75275

United States

SCHOLARLY PAPERS

16

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3,473

CITATIONS
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Top 17,940

in Total Papers Citations

18

Scholarly Papers (16)

1.

Selling and Leasing Strategies for Durable Goods with Complementary Products

Management Science, August 2005, McCombs Research Paper Series No. IROM-07-05
Number of pages: 27 Posted: 23 Aug 2005 Last Revised: 17 Jul 2008
Sreekumar R. Bhaskaran and Stephen Gilbert
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of Texas at Austin - McCombs School of Business
Downloads 524 (50,922)
Citation 9

Abstract:

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Complementary markets, selling versus leasing, leasing with an option-to-buy

2.

Managing Technology Uncertainty Under Multi-Firm New Product Development

McCombs Research Paper Series No. IROM-05-06
Number of pages: 43 Posted: 06 Mar 2006 Last Revised: 01 Jul 2014
Sreekumar R. Bhaskaran and Vish Krishnan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of California, San Diego (UCSD) - Rady School of Management
Downloads 491 (55,233)

Abstract:

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Co-development, investment sharing, innovation sharing, technology uncertainty, product innovation

3.

Effort, Revenue and Cost Sharing in Collaborative New Product Development

Management Science, Vol. 55, No. 7, pp. 1152-1169, July 2009
Number of pages: 47 Posted: 30 Apr 2007 Last Revised: 01 Jul 2014
Sreekumar R. Bhaskaran and Vish Krishnan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of California, San Diego (UCSD) - Rady School of Management
Downloads 351 (82,652)
Citation 5

Abstract:

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Co-development, investment sharing, innovation sharing, technology uncertainty, product innovation, bargaining

4.

Managing Product Transitions under Technology Uncertainty

Number of pages: 45 Posted: 20 Apr 2010 Last Revised: 29 Oct 2015
Sreekumar R. Bhaskaran, Ankur Goel and Karthik Ramachandran
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Case Western Reserve University - Weatherhead School of Management and Georgia Institute of Technology - Scheller College of Business
Downloads 310 (95,043)

Abstract:

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New Product Development, Product Transition, Inventory Management, Sequential Innovation

5.

Implications of Channel Structure for Leasing or Selling Durable Goods

McCombs Research Paper Series No. IROM-01-07
Number of pages: 42 Posted: 30 Apr 2007 Last Revised: 23 Jul 2009
Sreekumar R. Bhaskaran and Stephen Gilbert
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of Texas at Austin - McCombs School of Business
Downloads 296 (99,826)
Citation 3

Abstract:

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channel structure, durability, time -inconsistency, double-marginalization, competition

6.

Technological Evolution and Launch Timing: An Analysis of the Time-Quality Trade-Off Under Competition

McCombs Research Paper Series No. IROM-04-06
Number of pages: 34 Posted: 27 Feb 2006 Last Revised: 02 Oct 2018
Sreekumar R. Bhaskaran and Karthik Ramachandran
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Georgia Institute of Technology - Scheller College of Business
Downloads 248 (120,347)

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time-to-market, competition, technology trajectories, entry/launch timing, network effects

7.

Consumer Mental Accounts & Implications to Selling Base-Products and Addons

Number of pages: 53 Posted: 12 Dec 2009 Last Revised: 20 Mar 2012
Sanjiv Erat and Sreekumar R. Bhaskaran
University of California, San Diego (UCSD) - Rady School of Management and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 241 (123,854)
Citation 1

Abstract:

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8.

Competitive Product Introductions in Technologically Dynamic Environments

Number of pages: 41 Posted: 30 Apr 2007 Last Revised: 29 Oct 2015
Sreekumar R. Bhaskaran and Karthik Ramachandran
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Georgia Institute of Technology - Scheller College of Business
Downloads 223 (133,801)

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Introduction Timing, Technology Trajectories, Competition, Network Effects, Product Innovation, Operations Strategy

9.

Strategic Implications of Intermediaries Upon Leasing and Selling of Durable Goods

McCombs Research Paper Series No. IROM-03-06
Number of pages: 36 Posted: 20 Jan 2006 Last Revised: 22 Apr 2008
Sreekumar R. Bhaskaran and Stephen Gilbert
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of Texas at Austin - McCombs School of Business
Downloads 200 (148,310)

Abstract:

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durable goods, decentralized channel, time -inconsistency, double-marginalization, competition

10.

A Dynamic Inventory Model with the Right of Refusal

Management Science, Vol. 56, Vol. 12, pp. 2265-2281
Number of pages: 39 Posted: 02 Jun 2008 Last Revised: 29 Oct 2015
Sreekumar R. Bhaskaran, Karthik Ramachandran and John H. Semple
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Georgia Institute of Technology - Scheller College of Business and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 186 (158,590)

Abstract:

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dynamic programming, inventory and production, convex order costs, backorder limit

11.

Insurance Claim Operations: The Role of Economic Incentives

Number of pages: 41 Posted: 12 Dec 2009 Last Revised: 25 Feb 2010
Sreekumar R. Bhaskaran and Robert Puelz
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Southern Methodist University (SMU) - Real Estate, Insurance, & Business Law Department
Downloads 146 (195,327)

Abstract:

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insurance, claims, economic incentives, capacity

12.

Implications of Channel Structure and Operational Mode Upon a Manufacturer's Durability Choice

Number of pages: 43 Posted: 04 Apr 2013 Last Revised: 13 Sep 2013
Sreekumar R. Bhaskaran and Stephen Gilbert
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and University of Texas at Austin - McCombs School of Business
Downloads 103 (254,150)

Abstract:

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channels, durable goods, leasing and selling, investment

13.

An Analysis of Search and Authentication Strategies for Online Matching Platforms

forthcoming in Management Science
Number of pages: 67 Posted: 15 Dec 2015 Last Revised: 11 Oct 2018
Amit Basu, Sreekumar R. Bhaskaran and Rajiv Mukherjee
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Southern Methodist University, Cox School of Business
Downloads 71 (319,555)

Abstract:

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matching, search, authentication, online markets, pricing, vertical differentiation

14.

Overcoming Barriers to Customer Co-Design: The Role of Product Lines

Number of pages: 40 Posted: 07 Nov 2015
Amit Basu and Sreekumar R. Bhaskaran
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 57 (357,590)

Abstract:

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co-design, product lines, customization, information asymmetry

15.

Sequential Product Development and Introduction by Cash-Constrained Start-Ups

Georgia Tech Scheller College of Business Research Paper No. 18-39, SMU Cox School of Business Research Paper No. 18-34
Number of pages: 41 Posted: 18 Oct 2018
Sreekumar R. Bhaskaran, Sinan Erzurumlu and Karthik Ramachandran
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Babson College and Georgia Institute of Technology - Scheller College of Business
Downloads 26 (476,449)

Abstract:

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Introduction Timing; Sequential Innovation; Market Entry; Startup; New Product Development; Entrepreneurial Operations

16.

Consumer Mental Accounts and Implications to Selling Base Products and Add-Ons

Marketing Science, Vol. 31, No. 5, 2012; pp. 801-818; DOI: 10.1287/mksc.1120.0731
Posted: 24 Oct 2012
Sanjiv Erat and Sreekumar R. Bhaskaran
University of California, San Diego (UCSD) - Rady School of Management and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)

Abstract:

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consumer behavior, pricing, behavioral decision theory, lab experiments, mental accounting