Aimee Drolet

University of California, Los Angeles (UCLA) - Marketing Area

Associate Professor

110 Westwood Plaza, Gold Hall 406

UCLA Anderson School

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

7

DOWNLOADS
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Top 48,784

in Total Papers Downloads

1,065

SSRN CITATIONS
Rank 28,201

SSRN RANKINGS

Top 28,201

in Total Papers Citations

18

CROSSREF CITATIONS

13

Scholarly Papers (7)

1.

Anchoring Effects on Consumers' Willingness-to-Pay and Willingness-to-Accept

Stanford GSB Working Paper No. 1787
Number of pages: 38 Posted: 01 Oct 2003
Itamar Simonson and Aimee Drolet
Stanford University and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 479 (70,773)
Citation 19

Abstract:

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2.

Recalling Mixed Emotions

Journal of Consumer Research, Forthcoming
Number of pages: 35 Posted: 14 Jan 2008
Jennifer Aaker, Aimee Drolet and Dale W. Griffin
Stanford University - Graduate School of Business, University of California, Los Angeles (UCLA) - Marketing Area and University of British Columbia (UBC) - Division of Marketing
Downloads 186 (192,820)

Abstract:

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Emotions, Mixed Emotions, Memory

3.

Age-Related Differences in Responses to Emotional Advertisements

Journal of Consumer Research, Vol. 32, No. 3, 2005
Number of pages: 12 Posted: 20 Oct 2011
Patti Williams and Aimee Drolet
University of Pennsylvania - The Wharton School and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 114 (285,654)

Abstract:

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4.

Recalling Mixed Emotions: How Did I Feel Again?

Number of pages: 40 Posted: 13 Feb 2008
Jennifer Aaker, Aimee Drolet and Dale W. Griffin
Stanford University - Graduate School of Business, University of California, Los Angeles (UCLA) - Marketing Area and University of British Columbia (UBC) - Division of Marketing
Downloads 97 (318,687)
Citation 2

Abstract:

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5.

Does Load Lead to Decision Bias or are We Biased Against Load?

Number of pages: 42 Posted: 12 Feb 2008
University of California, Los Angeles (UCLA) - Marketing Area, Duke University - Fuqua School of Business and Stanford University
Downloads 97 (318,687)

Abstract:

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6.

Age-Related Differences in Responses to Affective vs. Rational Ads for Hedonic vs. Utilitarian Products

Marketing Letters, 2007
Number of pages: 11 Posted: 20 Oct 2011
Aimee Drolet, Patti Williams and Loraine Lau-Gesk
University of California, Los Angeles (UCLA) - Marketing Area, University of Pennsylvania - The Wharton School and University of California, Irvine - Marketing Area
Downloads 92 (329,593)

Abstract:

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age, advertising

7.

Off Target? Changing Cognitive-Based Attitudes

Journal of Consumer Psychology, Vol. 12, No. 1, pp. 59-68, 2002
Posted: 06 Aug 2011
Aimee Drolet and Jennifer Aaker
University of California, Los Angeles (UCLA) - Marketing Area and Stanford University - Graduate School of Business

Abstract:

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cognitive attitude, affective persuasive, specific attribute