Aimee Drolet

University of California, Los Angeles (UCLA) - Marketing Area

Associate Professor

110 Westwood Plaza, Gold Hall 406

UCLA Anderson School

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

7

DOWNLOADS

970

CITATIONS

26

Scholarly Papers (7)

1.

Anchoring Effects on Consumers' Willingness-to-Pay and Willingness-to-Accept

Stanford GSB Working Paper No. 1787
Number of pages: 38 Posted: 01 Oct 2003
Itamar Simonson and Aimee Drolet
Stanford Graduate School of Business and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 425 (67,280)
Citation 13

Abstract:

Loading...

2.

Recalling Mixed Emotions

Journal of Consumer Research, Forthcoming
Number of pages: 35 Posted: 14 Jan 2008
Jennifer Aaker, Aimee Drolet and Dale W. Griffin
Stanford University - Graduate School of Business, University of California, Los Angeles (UCLA) - Marketing Area and University of British Columbia (UBC) - Division of Marketing
Downloads 182 (164,657)

Abstract:

Loading...

Emotions, Mixed Emotions, Memory

3.

Age-Related Differences in Responses to Emotional Advertisements

Journal of Consumer Research, Vol. 32, No. 3, 2005
Number of pages: 12 Posted: 20 Oct 2011
Patti Williams and Aimee Drolet
University of Pennsylvania - The Wharton School and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 103 (258,535)

Abstract:

Loading...

4.

Recalling Mixed Emotions: How Did I Feel Again?

Number of pages: 40 Posted: 13 Feb 2008
Jennifer Aaker, Aimee Drolet and Dale W. Griffin
Stanford University - Graduate School of Business, University of California, Los Angeles (UCLA) - Marketing Area and University of British Columbia (UBC) - Division of Marketing
Downloads 94 (274,617)
Citation 2

Abstract:

Loading...

5.

Does Load Lead to Decision Bias or are We Biased Against Load?

Number of pages: 42 Posted: 12 Feb 2008
University of California, Los Angeles (UCLA) - Marketing Area, Duke University - Fuqua School of Business and Stanford Graduate School of Business
Downloads 86 (290,576)

Abstract:

Loading...

6.

Age-Related Differences in Responses to Affective vs. Rational Ads for Hedonic vs. Utilitarian Products

Marketing Letters, 2007
Number of pages: 11 Posted: 20 Oct 2011
Aimee Drolet, Patti Williams and Loraine Lau-Gesk
University of California, Los Angeles (UCLA) - Marketing Area, University of Pennsylvania - The Wharton School and University of California, Irvine - Marketing Area
Downloads 80 (303,617)

Abstract:

Loading...

age, advertising

7.

Off Target? Changing Cognitive-Based Attitudes

Journal of Consumer Psychology, Vol. 12, No. 1, pp. 59-68, 2002
Posted: 06 Aug 2011
Aimee Drolet and Jennifer Aaker
University of California, Los Angeles (UCLA) - Marketing Area and Stanford University - Graduate School of Business

Abstract:

Loading...

cognitive attitude, affective persuasive, specific attribute