Brett R. Gordon

Northwestern University - Kellogg School of Management

2001 Sheridan Road

Evanston, IL 60208

United States

SCHOLARLY PAPERS

13

DOWNLOADS
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Top 13,633

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3,480

CITATIONS
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SSRN RANKINGS

Top 6,244

in Total Papers Citations

129

Scholarly Papers (13)

1.
Downloads 1,263 (15,099)
Citation 14

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field experiments, causal inference, advertising effects, digital advertising, observational methods

2.

Does AMD Spur Intel to Innovate More?

Journal of Political Economy, Vol. 119, No. 6, 2011
Number of pages: 54 Posted: 17 Jan 2008 Last Revised: 09 Jun 2014
Ronald L. Goettler and Brett R. Gordon
University of Rochester - Simon School of Business and Northwestern University - Kellogg School of Management
Downloads 436 (65,166)
Citation 8

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competition and innovation, dynamic oligopoly, durable goods, estimation of dynamic games, microprocessors

3.

Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis

Journal of Marketing Research, 50(1), pp. 4-23, 2013.
Number of pages: 69 Posted: 27 Aug 2012 Last Revised: 13 Nov 2013
Brett R. Gordon, Avi Goldfarb and Yang Li
Northwestern University - Kellogg School of Management, University of Toronto - Rotman School of Management and Cheung Kong Graduate School of Business
Downloads 404 (71,495)
Citation 2

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Price elasticity, business cycle, consumer packaged goods, cross-category

Advertising Effects in Presidential Elections

Stanford Graduate School of Business Research Paper No. 2080, Columbia Business School Research Paper No. 12/33
Number of pages: 41 Posted: 09 Jul 2011 Last Revised: 25 Aug 2012
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business
Downloads 364 (80,037)

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advertising, politics, instrumental variables, presidential elections

Advertising Effects in Presidential Elections

Marketing Science, Vol. 32, No. 1, 2013; pp. 19-35; DOI: 10.1287/mksc.1120.0745, Columbia Business School Research Paper No. 13-79, Stanford University Graduate School of Business Research Paper No. 13-10
Posted: 13 Nov 2013
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business

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advertising, politics, instrumental variables, presidential elections

5.

Competition and Product Innovation in Dynamic Oligopoly

Quantitative Marketing and Economics, Forthcoming
Number of pages: 49 Posted: 17 Oct 2011 Last Revised: 31 Oct 2013
Ronald L. Goettler and Brett R. Gordon
University of Rochester - Simon School of Business and Northwestern University - Kellogg School of Management
Downloads 273 (110,905)
Citation 5

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competition and innovation, R&D, innovation, dynamic oligopoly, inverted-U, spillovers, state space bounds

6.

Competitive Strategy for Open Source Software

Number of pages: 42 Posted: 17 Sep 2010 Last Revised: 10 Aug 2014
Vineet Kumar, Brett R. Gordon and Kannan Srinivasan
Harvard Business School, Northwestern University - Kellogg School of Management and Carnegie Mellon University - David A. Tepper School of Business
Downloads 196 (153,779)

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Open Source Software, Product Strategy, Signaling, Game Theory

7.

An Empirical Study of National vs. Local Pricing by Chain Stores under Competition

Marketing Science, 37(5), 812-837, 2018
Number of pages: 62 Posted: 15 Feb 2017 Last Revised: 20 Aug 2019
Yang Li, Brett R. Gordon and Oded Netzer
Cheung Kong Graduate School of Business, Northwestern University - Kellogg School of Management and Columbia Business School - Marketing
Downloads 162 (182,098)

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Pricing, Retailing, Competitive Strategy, Geographic Price Targeting, National Pricing Policy, Local Pricing Policy, Hybrid Pricing Policy.

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Digitization, Intermediation, Product Variety, Concentration, Movies, Quasi-Experiment

9.

Advertising Competition in Presidential Elections

Quantitative Marketing and Economics, Vol. 14, No. 1, 2016
Number of pages: 52 Posted: 09 Sep 2013 Last Revised: 16 Sep 2017
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business
Downloads 107 (253,281)
Citation 3

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Political advertising, presidential election, electoral college, direct vote, resource allocation, voter choice, contests

A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry

Marketing Science, Vol. 28, No. 5, pp. 846-867, 2009
Number of pages: 22 Posted: 16 Nov 2011
Brett R. Gordon
Downloads 53 (382,455)
Citation 1

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A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry

Marketing Science, Vol. 28, No. 5, pp. 846-867, 2009
Posted: 05 Nov 2008 Last Revised: 17 Jul 2011
Brett R. Gordon

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Durable goods, replacement, structural estimation, dynamic programming, innovation, upgrades, PC Processor, CPU, technology products

11.

A New Approach to Estimating the Production Function for Housing

American Economic Review, Vol. 100, No. 3, pp. 905-924, 2010
Number of pages: 36 Posted: 16 Nov 2011 Last Revised: 10 Mar 2017
Dennis Epple, Brett R. Gordon and Holger Sieg
Carnegie Mellon University, Northwestern University - Kellogg School of Management and University of Pennsylvania - Department of Economics
Downloads 48 (392,978)

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12.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252
Number of pages: 20 Posted: 18 Feb 2016
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business
Downloads 33 (450,901)

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political marketing, elections, campaigns, advertising

13.

Drs. Muth and Mills Meet Dr. Tiebout: Integrating Location-Specific Amenities into Multi-Community Equilibrium Models

Journal of Regional Science, Vol. 50, Issue 1, pp. 381-400, February 2010
Number of pages: 20 Posted: 08 Feb 2010
Dennis Epple, Brett R. Gordon and Holger Sieg
Carnegie Mellon University, Northwestern University - Kellogg School of Management and University of Pennsylvania - Department of Economics
Downloads 2 (635,893)
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