Brett R. Gordon

Northwestern University - Kellogg School of Management

2211 Campus Drive

Evanston, IL 60208

United States

SCHOLARLY PAPERS

15

DOWNLOADS
Rank 13,298

SSRN RANKINGS

Top 13,298

in Total Papers Downloads

3,790

SSRN CITATIONS
Rank 6,358

SSRN RANKINGS

Top 6,358

in Total Papers Citations

73

CROSSREF CITATIONS

98

Scholarly Papers (15)

1.
Downloads 1,403 (13,847)
Citation 26

Abstract:

Loading...

field experiments, causal inference, advertising effects, digital advertising, observational methods

2.

Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis

Journal of Marketing Research, 50(1), pp. 4-23, 2013.
Number of pages: 69 Posted: 27 Aug 2012 Last Revised: 13 Nov 2013
Brett R. Gordon, Avi Goldfarb and Yang Li
Northwestern University - Kellogg School of Management, University of Toronto - Rotman School of Management and Cheung Kong Graduate School of Business
Downloads 446 (67,511)
Citation 12

Abstract:

Loading...

Price elasticity, business cycle, consumer packaged goods, cross-category

3.

Does AMD Spur Intel to Innovate More?

Journal of Political Economy, Vol. 119, No. 6, 2011
Number of pages: 54 Posted: 17 Jan 2008 Last Revised: 09 Jun 2014
Ronald L. Goettler and Brett R. Gordon
University of Rochester - Simon School of Business and Northwestern University - Kellogg School of Management
Downloads 444 (67,886)
Citation 34

Abstract:

Loading...

competition and innovation, dynamic oligopoly, durable goods, estimation of dynamic games, microprocessors

4.
Downloads 378 ( 82,161)
Citation 4

Advertising Effects in Presidential Elections

Stanford Graduate School of Business Research Paper No. 2080, Columbia Business School Research Paper No. 12/33
Number of pages: 41 Posted: 09 Jul 2011 Last Revised: 25 Aug 2012
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business
Downloads 378 (81,458)
Citation 4

Abstract:

Loading...

advertising, politics, instrumental variables, presidential elections

Advertising Effects in Presidential Elections

Marketing Science, Vol. 32, No. 1, 2013; pp. 19-35; DOI: 10.1287/mksc.1120.0745, Columbia Business School Research Paper No. 13-79, Stanford University Graduate School of Business Research Paper No. 13-10
Posted: 13 Nov 2013
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business

Abstract:

Loading...

advertising, politics, instrumental variables, presidential elections

5.

Competition and Product Innovation in Dynamic Oligopoly

Quantitative Marketing and Economics, Forthcoming
Number of pages: 49 Posted: 17 Oct 2011 Last Revised: 31 Oct 2013
Ronald L. Goettler and Brett R. Gordon
University of Rochester - Simon School of Business and Northwestern University - Kellogg School of Management
Downloads 284 (112,939)
Citation 9

Abstract:

Loading...

competition and innovation, R&D, innovation, dynamic oligopoly, inverted-U, spillovers, state space bounds

6.

Competitive Strategy for Open Source Software

Number of pages: 42 Posted: 17 Sep 2010 Last Revised: 10 Aug 2014
Vineet Kumar, Brett R. Gordon and Kannan Srinivasan
Harvard Business School, Northwestern University - Kellogg School of Management and Carnegie Mellon University - David A. Tepper School of Business
Downloads 197 (162,264)

Abstract:

Loading...

Open Source Software, Product Strategy, Signaling, Game Theory

Abstract:

Loading...

Digitization, Intermediation, Product Variety, Concentration, Movies, Quasi-Experiment

8.

An Empirical Study of National vs. Local Pricing by Chain Stores under Competition

Marketing Science, 37(5), 812-837, 2018
Number of pages: 62 Posted: 15 Feb 2017 Last Revised: 20 Aug 2019
Yang Li, Brett R. Gordon and Oded Netzer
Cheung Kong Graduate School of Business, Northwestern University - Kellogg School of Management and Columbia Business School - Marketing
Downloads 180 (176,074)
Citation 1

Abstract:

Loading...

Pricing, Retailing, Competitive Strategy, Geographic Price Targeting, National Pricing Policy, Local Pricing Policy, Hybrid Pricing Policy.

9.

Advertising Competition in Presidential Elections

Quantitative Marketing and Economics, Vol. 14, No. 1, 2016
Number of pages: 52 Posted: 09 Sep 2013 Last Revised: 16 Sep 2017
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business
Downloads 107 (266,085)
Citation 10

Abstract:

Loading...

Political advertising, presidential election, electoral college, direct vote, resource allocation, voter choice, contests

A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry

Marketing Science, Vol. 28, No. 5, pp. 846-867, 2009
Number of pages: 22 Posted: 16 Nov 2011
Brett R. Gordon
Downloads 53 (403,889)
Citation 2

Abstract:

Loading...

A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry

Marketing Science, Vol. 28, No. 5, pp. 846-867, 2009
Posted: 05 Nov 2008 Last Revised: 17 Jul 2011
Brett R. Gordon

Abstract:

Loading...

Durable goods, replacement, structural estimation, dynamic programming, innovation, upgrades, PC Processor, CPU, technology products

11.

A New Approach to Estimating the Production Function for Housing

American Economic Review, Vol. 100, No. 3, pp. 905-924, 2010
Number of pages: 36 Posted: 16 Nov 2011 Last Revised: 10 Mar 2017
Dennis Epple, Brett R. Gordon and Holger Sieg
Carnegie Mellon University, Northwestern University - Kellogg School of Management and University of Pennsylvania - Department of Economics
Downloads 49 (411,254)
Citation 5

Abstract:

Loading...

12.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252
Number of pages: 20 Posted: 18 Feb 2016
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business
Downloads 35 (467,146)

Abstract:

Loading...

political marketing, elections, campaigns, advertising

13.

Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections

Number of pages: 40 Posted: 11 Jan 2020
Brett R. Gordon, Mitchell J. Lovett, Bowen Luo and James Reeder
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, University of Rochester - Simon Business School and Purdue University - Krannert School of Management
Downloads 16 (572,786)

Abstract:

Loading...

Advertising effects, advertising tone, negative advertising, political advertising, presidential elections, LASSO

14.

Drs. Muth and Mills Meet Dr. Tiebout: Integrating Location-Specific Amenities into Multi-Community Equilibrium Models

Journal of Regional Science, Vol. 50, Issue 1, pp. 381-400, February 2010
Number of pages: 20 Posted: 08 Feb 2010
Dennis Epple, Brett R. Gordon and Holger Sieg
Carnegie Mellon University, Northwestern University - Kellogg School of Management and University of Pennsylvania - Department of Economics
Downloads 2 (671,082)
  • Add to Cart

Abstract:

Loading...

15.

Inefficiencies in Digital Advertising Markets

Journal of Marketing, Forthcoming
Posted: 30 Sep 2019 Last Revised: 23 Feb 2020
Northwestern University - Kellogg School of Management, Columbia University - Columbia Business School, University of California, Berkeley - Haas School of Business, Stanford Graduate School of Business, Yale School of Management and University of California, San Diego (UCSD) - Rady School of Management

Abstract:

Loading...

Advertising, Antitrust, Digitalization, Inefficiencies, Markets