Brett R. Gordon

Northwestern University - Kellogg School of Management

2211 Campus Drive

Evanston, IL 60208

United States

  • Northwestern University - Kellogg School of Management

SCHOLARLY PAPERS

14

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6,357

SSRN CITATIONS
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Top 5,960

in Total Papers Citations

187

CROSSREF CITATIONS

91

Scholarly Papers (14)

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1.

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Forthcoming at Marketing Science
Number of pages: 54 Posted: 09 Sep 2017 Last Revised: 07 Oct 2018
Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky
Northwestern University - Kellogg School of Management, Northwestern University - Kellogg School of Management, Facebook and Facebook
Downloads 2,426 (10,357)
Citation 98

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field experiments, causal inference, advertising effects, digital advertising, observational methods

2.

Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis

Journal of Marketing Research, 50(1), pp. 4-23, 2013.
Number of pages: 69 Posted: 27 Aug 2012 Last Revised: 13 Nov 2013
Brett R. Gordon, Avi Goldfarb and Yang Li
Northwestern University - Kellogg School of Management, University of Toronto - Rotman School of Management and Cheung Kong Graduate School of Business
Downloads 853 (49,619)
Citation 13

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Price elasticity, business cycle, consumer packaged goods, cross-category

3.

Does AMD Spur Intel to Innovate More?

Journal of Political Economy, Vol. 119, No. 6, 2011
Number of pages: 54 Posted: 17 Jan 2008 Last Revised: 09 Jun 2014
Ronald L. Goettler and Brett R. Gordon
University of Rochester - Simon School of Business and Northwestern University - Kellogg School of Management
Downloads 599 (78,782)
Citation 57

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competition and innovation, dynamic oligopoly, durable goods, estimation of dynamic games, microprocessors

4.

Digitization and Flexibility: Evidence from the South Korean Movie Market

Number of pages: 61 Posted: 12 Jun 2018 Last Revised: 28 Oct 2020
Joonhyuk Yang, Eric Anderson and Brett R. Gordon
University of Notre Dame - Mendoza College of Business, Northwestern University - Department of Marketing and Northwestern University - Kellogg School of Management
Downloads 496 (99,526)
Citation 4

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Digitization, Flexibility, Intermediation, Product Variety, Concentration, Movies

5.

Advertising Effects in Presidential Elections

Downloads 482 (103,091)
Citation 7

Advertising Effects in Presidential Elections

Stanford Graduate School of Business Research Paper No. 2080, Columbia Business School Research Paper No. 12/33
Number of pages: 41 Posted: 09 Jul 2011 Last Revised: 25 Aug 2012
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business
Downloads 482 (101,993)
Citation 7

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advertising, politics, instrumental variables, presidential elections

Advertising Effects in Presidential Elections

Marketing Science, Vol. 32, No. 1, 2013; pp. 19-35; DOI: 10.1287/mksc.1120.0745, Columbia Business School Research Paper No. 13-79, Stanford University Graduate School of Business Research Paper No. 13-10
Posted: 13 Nov 2013
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business

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advertising, politics, instrumental variables, presidential elections

6.

Competition and Product Innovation in Dynamic Oligopoly

Quantitative Marketing and Economics, Forthcoming
Number of pages: 49 Posted: 17 Oct 2011 Last Revised: 31 Oct 2013
Ronald L. Goettler and Brett R. Gordon
University of Rochester - Simon School of Business and Northwestern University - Kellogg School of Management
Downloads 345 (151,037)
Citation 9

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competition and innovation, R&D, innovation, dynamic oligopoly, inverted-U, spillovers, state space bounds

7.

Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections

Number of pages: 52 Posted: 11 Jan 2020 Last Revised: 10 May 2021
Brett R. Gordon, Mitchell J. Lovett, Bowen Luo and James C. Reeder III
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, University of Houston - C.T. Bauer College of Business and University of Kansas - School of Business
Downloads 314 (167,034)

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Advertising effects, advertising tone, negative advertising, political advertising, presidential elections, LASSO

8.

An Empirical Study of National vs. Local Pricing by Chain Stores under Competition

Marketing Science, 37(5), 812-837, 2018
Number of pages: 62 Posted: 15 Feb 2017 Last Revised: 20 Aug 2019
Yang Li, Brett R. Gordon and Oded Netzer
Cheung Kong Graduate School of Business, Northwestern University - Kellogg School of Management and Columbia University - Columbia Business School, Marketing
Downloads 266 (198,220)
Citation 4

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Pricing, Retailing, Competitive Strategy, Geographic Price Targeting, National Pricing Policy, Local Pricing Policy, Hybrid Pricing Policy.

9.

Competitive Strategy for Open Source Software

Number of pages: 42 Posted: 17 Sep 2010 Last Revised: 10 Aug 2014
Vineet Kumar, Brett R. Gordon and Kannan Srinivasan
Harvard Business School, Northwestern University - Kellogg School of Management and Carnegie Mellon University - David A. Tepper School of Business
Downloads 228 (230,525)
Citation 2

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Open Source Software, Product Strategy, Signaling, Game Theory

10.

Advertising Competition in Presidential Elections

Quantitative Marketing and Economics, Vol. 14, No. 1, 2016
Number of pages: 52 Posted: 09 Sep 2013 Last Revised: 16 Sep 2017
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business
Downloads 126 (382,245)
Citation 16

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Political advertising, presidential election, electoral college, direct vote, resource allocation, voter choice, contests

11.

A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry

Downloads 89 (487,161)
Citation 2

A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry

Marketing Science, Vol. 28, No. 5, pp. 846-867, 2009
Number of pages: 22 Posted: 16 Nov 2011
Brett R. Gordon
Northwestern University - Kellogg School of Management
Downloads 89 (491,532)
Citation 2

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A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry

Marketing Science, Vol. 28, No. 5, pp. 846-867, 2009
Posted: 05 Nov 2008 Last Revised: 17 Jul 2011
Brett R. Gordon
Northwestern University - Kellogg School of Management

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Durable goods, replacement, structural estimation, dynamic programming, innovation, upgrades, PC Processor, CPU, technology products

12.

A New Approach to Estimating the Production Function for Housing

American Economic Review, Vol. 100, No. 3, pp. 905-924, 2010
Number of pages: 36 Posted: 16 Nov 2011 Last Revised: 10 Mar 2017
Dennis Epple, Brett R. Gordon and Holger Sieg
Carnegie Mellon University, Northwestern University - Kellogg School of Management and University of Pennsylvania - Department of Economics
Downloads 81 (515,903)
Citation 15

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13.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252
Number of pages: 20 Posted: 18 Feb 2016
Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay R. Rao, Subrata K. Sen, David Soberman and Oleg Urminsky
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Reichman University, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business
Downloads 52 (648,944)
Citation 1

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political marketing, elections, campaigns, advertising

14.

Inefficiencies in Digital Advertising Markets

Journal of Marketing, Forthcoming, Columbia Business School Research Paper Forthcoming
Posted: 30 Sep 2019 Last Revised: 05 May 2020
Brett R. Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin and Kenneth C. Wilbur
Northwestern University - Kellogg School of Management, Columbia University - Columbia Business School, Marketing, University of California, Berkeley - Haas School of Business, Stanford Graduate School of Business, Yale School of Management and University of California, San Diego (UCSD) - Rady School of Management

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Advertising, Antitrust, Digitalization, Inefficiencies, Markets