José Afonso Mazzon

University of Sao Paulo (USP)

Full Professor of Marketing

Rua Luciano Gualberto, 315

São Paulo, São Paulo 14800-901

Brazil

SCHOLARLY PAPERS

2

DOWNLOADS

269

CITATIONS

0

Scholarly Papers (2)

1.

Socioeconomic Status and Consumption in an Emerging Economy

Number of pages: 56 Posted: 17 Oct 2012 Last Revised: 02 Apr 2014
Wagner A. Kamakura and José Afonso Mazzon Sr.
Rice University and University of Sao Paulo (USP)
Downloads 154 (130,963)

Abstract:

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social class, socioeconomic status, emerging economy, consumption

2.

The Mixed Effects of Participant Diversity and Expressive Freedom in Online Peer-to-Peer Problem Solving Communities

Number of pages: 44 Posted: 14 Feb 2014
Pontificia Universidade Catolica do Rio Grande do Sul (PUCRS), Rice University - Jesse H. Jones Graduate School of Business, University of Sao Paulo (USP) and University of Sao Paulo (USP)
Downloads 62 (282,342)

Abstract:

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Service support; Online community; Peer-to-peer problem solving community; Knowledge management; Social identity; Freedom of expression; Customer education.