Oksana Loginova

University of Missouri

Associate Professor

118 Professional Building

Columbia, MO 65211

United States

http://web.missouri.edu/~loginovao/

  • University of Missouri

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    • Tel: 1-573-882-0063
SCHOLARLY PAPERS

19

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14

Scholarly Papers (19)

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1.

The Impact of Multi-Homing in a Ride-Sharing Market

Number of pages: 16 Posted: 16 May 2017 Last Revised: 04 Apr 2021
Oksana Loginova, X. Henry Wang and Qihong Liu
University of Missouri, University of Missouri-Columbia and University of Oklahoma - Department of Economics
Downloads 506 (114,729)
Citation 4

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Ride-Hailing Platform, Two-Sided Markets, Network Externalities, Multi-Homing

2.

Customization: Ideal Varieties, Product Uniqueness and Price Competition

Economics Bulletin, Vol. 29, No. 4, pp. 2573-2581, 2009
Number of pages: 9 Posted: 21 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova and Xinghe Henry Wang
University of Missouri and University of Missouri at Columbia - Department of Economics
Downloads 205 (301,807)

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customization, product differentiation, product uniqueness, price competition

3.

Competitive Effects of Mass Customization

Review of Marketing Science, Vol. 10, No. 1, Article 3, pp. 1-32, 2012
Number of pages: 32 Posted: 19 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 176 (346,768)
Citation 1

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product differentiation, price competition, customization, brand loyalty

4.

Brand Familiarity and Product Knowledge in Customization

International Journal of Economic Theory, Vol. 6, No. 3, pp. 297-309, 2010
Number of pages: 15 Posted: 20 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 147 (404,108)

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horizontal differentiation, price competition, customization, brand familiarity, product knowledge

5.

Learning in Advance Selling with Heterogeneous Consumers

Forthcoming in Managerial and Decision Economics
Number of pages: 28 Posted: 07 Nov 2012 Last Revised: 29 Oct 2016
Oksana Loginova, X. Henry Wang and Chenhang Zeng
University of Missouri, University of Missouri-Columbia and Zhongnan University of Economics and Law
Downloads 143 (413,088)
Citation 3

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advance selling, the Newsvendor Problem, demand uncertainty, experienced, experienced consumers

6.

Mass Customization with Vertically Differentiated Products

NET Institute Working Paper No. 08-33
Number of pages: 26 Posted: 22 Oct 2008
Oksana Loginova and Xinghe Henry Wang
University of Missouri and University of Missouri at Columbia - Department of Economics
Downloads 140 (419,960)
Citation 1

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customization, horizontal differentiation, vertical differentiation

7.

Information and Online Reviews

Quaderni - Working Paper DSE N° 996
Number of pages: 29 Posted: 13 Mar 2015
Oksana Loginova and Andrea Mantovani
University of Missouri and University of Toulouse - Toulouse Business School
Downloads 130 (445,244)
Citation 2

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online review aggregators, price discrimination, competition

8.

Competing for Customers' Attention: Advertising When Consumers Have Imperfect Memory

Number of pages: 34 Posted: 19 May 2010
Oksana Loginova
University of Missouri
Downloads 118 (479,745)
Citation 1

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advertising, memory, forgetting, competitive interference

9.

Advance Selling, Competition, and Brand Substitutability

Number of pages: 29 Posted: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 113 (495,548)

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advance selling, price competition, strategic consumers, valuation uncertainty, consumer heterogeneity, substitutability of brands

10.

Price Competition in the Presence of a Web Aggregator

Number of pages: 29 Posted: 29 Oct 2016 Last Revised: 24 Aug 2017
Oksana Loginova and Andrea Mantovani
University of Missouri and University of Toulouse - Toulouse Business School
Downloads 97 (552,084)

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online reviews aggregators, price discrimination, competition

11.

Price Experimentation with Strategic Buyers

Review of Economic Design, Vol. 12, No. 3, pp. 165-187, 2008
Number of pages: 26 Posted: 14 Jul 2003 Last Revised: 29 Oct 2016
Oksana Loginova and Curtis R. Taylor
University of Missouri and Duke University - Department of Economics
Downloads 90 (578,768)
Citation 2

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price experimentation, learning, strategic rejections

12.

Sourcing Co-Created Products: Should Your Suppliers Collaborate?

Number of pages: 30 Posted: 11 Nov 2016 Last Revised: 24 Aug 2017
Dinah Cohen-Vernik, Oksana Loginova and Niladri B. Syam
University of Houston - Downtown - College of Business, University of Missouri and University of Houston - C.T. Bauer College of Business
Downloads 88 (586,696)

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co-creation, sourcing strategy, collaboration, holdup

13.

Exposure Order Effects and Advertising Competition

Journal of Economic Behavior and Organization, Vol. 71, No. 2, pp. 528-538, 2008
Number of pages: 21 Posted: 20 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 81 (616,268)

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advertising order effects, primacy, recency

14.

Customization with Vertically Differentiated Products

Journal of Economics and Management Strategy, Vol. 20, No. 2, pp. 475-515, 2011
Number of pages: 35 Posted: 19 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova and Xinghe Henry Wang
University of Missouri and University of Missouri at Columbia - Department of Economics
Downloads 73 (652,337)

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customization, horizontal differentiation, vertical differentiation

15.

Real and Virtual Competition

Journal of Industrial Economics, Vol. 57, No. 2, pp. 319-342, 2009
Number of pages: 24 Posted: 20 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 71 (661,929)

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16.

Incentive Schemes in Peer-to-Peer Networks

The Berkeley Electronic Journal of Theoretical Economics, Vol. 9, No. 1, 2009
Number of pages: 20 Posted: 19 May 2010 Last Revised: 03 Jul 2010
Oksana Loginova, Xinghe Henry Wang and Haibin Lu
University of Missouri, University of Missouri at Columbia - Department of Economics and Univerity of Missouri at Columbia - Department of Computer Science
Downloads 64 (697,612)

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peer-to-peer networks, file sharing incentive schemes, mechanism design

17.

Mass Customization in an Endogenous-Timing Game with Vertical Differentiation

Economic Modelling, Vol. 33, pp. 164-173, 2013
Number of pages: 28 Posted: 19 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova and Xinghe Henry Wang
University of Missouri and University of Missouri at Columbia - Department of Economics
Downloads 62 (708,690)

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customization, horizontal differentiation, vertical differentiation, endogenous timing

18.

Private Labels and Wholesale Contracts in Online Marketplaces

Number of pages: 27 Posted: 01 Nov 2023
Oksana Loginova
University of Missouri
Downloads 56 (743,204)

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price competition, online marketplace, hybrid platform, private label, wholesale contract

19.

Pricing Strategies in Advance Selling: Should a Retailer Offer a Pre-Order Price Guarantee?

Review of Industrial Organization, Vol. 49, No. 3, pp. 465-489, 2016
Number of pages: 28 Posted: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 52 (768,586)

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advance selling, demand uncertainty, learning, price guarantee, price commitment, the Newsvendor problem