Oksana Loginova

University of Missouri

Associate Professor

118 Professional Building

Columbia, MO 65211

United States

http://web.missouri.edu/~loginovao/

  • University of Missouri

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    • Tel: 1-573-882-0063
SCHOLARLY PAPERS

18

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9

CROSSREF CITATIONS

16

Scholarly Papers (18)

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1.

The Impact of Multi-Homing in a Ride-Sharing Market

Number of pages: 16 Posted: 16 May 2017 Last Revised: 04 Apr 2021
Oksana Loginova, X. Henry Wang and Qihong Liu
University of Missouri, University of Missouri-Columbia and University of Oklahoma - Department of Economics
Downloads 409 (112,198)
Citation 4

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Ride-Hailing Platform, Two-Sided Markets, Network Externalities, Multi-Homing

2.

Competitive Effects of Mass Customization

Review of Marketing Science, Vol. 10, No. 1, Article 3, pp. 1-32, 2012
Number of pages: 32 Posted: 19 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 164 (278,232)
Citation 1

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product differentiation, price competition, customization, brand loyalty

3.

Customization: Ideal Varieties, Product Uniqueness and Price Competition

Economics Bulletin, Vol. 29, No. 4, pp. 2573-2581, 2009
Number of pages: 9 Posted: 21 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova and Xinghe Henry Wang
University of Missouri and University of Missouri at Columbia - Department of Economics
Downloads 137 (321,947)

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customization, product differentiation, product uniqueness, price competition

4.

Learning in Advance Selling with Heterogeneous Consumers

Forthcoming in Managerial and Decision Economics
Number of pages: 28 Posted: 07 Nov 2012 Last Revised: 29 Oct 2016
Oksana Loginova, X. Henry Wang and Chenhang Zeng
University of Missouri, University of Missouri-Columbia and Zhongnan University of Economics and Law
Downloads 131 (333,219)
Citation 3

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advance selling, the Newsvendor Problem, demand uncertainty, experienced, experienced consumers

5.

Brand Familiarity and Product Knowledge in Customization

International Journal of Economic Theory, Vol. 6, No. 3, pp. 297-309, 2010
Number of pages: 15 Posted: 20 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 130 (335,117)

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horizontal differentiation, price competition, customization, brand familiarity, product knowledge

6.

Mass Customization with Vertically Differentiated Products

NET Institute Working Paper No. 08-33
Number of pages: 26 Posted: 22 Oct 2008
Oksana Loginova and Xinghe Henry Wang
University of Missouri and University of Missouri at Columbia - Department of Economics
Downloads 121 (353,390)
Citation 1

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customization, horizontal differentiation, vertical differentiation

7.

Information and Online Reviews

Quaderni - Working Paper DSE N° 996
Number of pages: 29 Posted: 13 Mar 2015
Oksana Loginova and Andrea Mantovani
University of Missouri and University of Toulouse - Toulouse Business School
Downloads 110 (378,099)
Citation 2

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online review aggregators, price discrimination, competition

8.

Advance Selling, Competition, and Brand Substitutability

Number of pages: 29 Posted: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 91 (429,256)

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advance selling, price competition, strategic consumers, valuation uncertainty, consumer heterogeneity, substitutability of brands

9.

Competing for Customers' Attention: Advertising When Consumers Have Imperfect Memory

Number of pages: 34 Posted: 19 May 2010
Oksana Loginova
University of Missouri
Downloads 90 (432,083)
Citation 1

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advertising, memory, forgetting, competitive interference

10.

Price Competition in the Presence of a Web Aggregator

Number of pages: 29 Posted: 29 Oct 2016 Last Revised: 24 Aug 2017
Oksana Loginova and Andrea Mantovani
University of Missouri and University of Toulouse - Toulouse Business School
Downloads 82 (457,051)

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online reviews aggregators, price discrimination, competition

11.

Price Experimentation with Strategic Buyers

Review of Economic Design, Vol. 12, No. 3, pp. 165-187, 2008
Number of pages: 26 Posted: 14 Jul 2003 Last Revised: 29 Oct 2016
Oksana Loginova and Curtis R. Taylor
University of Missouri and Duke University - Department of Economics
Downloads 74 (484,954)
Citation 1

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price experimentation, learning, strategic rejections

12.

Exposure Order Effects and Advertising Competition

Journal of Economic Behavior and Organization, Vol. 71, No. 2, pp. 528-538, 2008
Number of pages: 21 Posted: 20 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 68 (507,428)

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advertising order effects, primacy, recency

13.

Sourcing Co-Created Products: Should Your Suppliers Collaborate?

Number of pages: 30 Posted: 11 Nov 2016 Last Revised: 24 Aug 2017
Dinah Cohen-Vernik, Oksana Loginova and Niladri B. Syam
Rice University - Jones Graduate School of Business, University of Missouri and University of Houston - C.T. Bauer College of Business
Downloads 66 (515,402)

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co-creation, sourcing strategy, collaboration, holdup

14.

Real and Virtual Competition

Journal of Industrial Economics, Vol. 57, No. 2, pp. 319-342, 2009
Number of pages: 24 Posted: 20 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 61 (536,163)

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15.

Customization with Vertically Differentiated Products

Journal of Economics and Management Strategy, Vol. 20, No. 2, pp. 475-515, 2011
Number of pages: 35 Posted: 19 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova and Xinghe Henry Wang
University of Missouri and University of Missouri at Columbia - Department of Economics
Downloads 58 (549,294)

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customization, horizontal differentiation, vertical differentiation

16.

Mass Customization in an Endogenous-Timing Game with Vertical Differentiation

Economic Modelling, Vol. 33, pp. 164-173, 2013
Number of pages: 28 Posted: 19 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova and Xinghe Henry Wang
University of Missouri and University of Missouri at Columbia - Department of Economics
Downloads 48 (597,376)

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customization, horizontal differentiation, vertical differentiation, endogenous timing

17.

Incentive Schemes in Peer-to-Peer Networks

The Berkeley Electronic Journal of Theoretical Economics, Vol. 9, No. 1, 2009
Number of pages: 20 Posted: 19 May 2010 Last Revised: 03 Jul 2010
Oksana Loginova, Xinghe Henry Wang and Haibin Lu
University of Missouri, University of Missouri at Columbia - Department of Economics and Univerity of Missouri at Columbia - Department of Computer Science
Downloads 47 (602,513)

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peer-to-peer networks, file sharing incentive schemes, mechanism design

18.

Pricing Strategies in Advance Selling: Should a Retailer Offer a Pre-Order Price Guarantee?

Review of Industrial Organization, Vol. 49, No. 3, pp. 465-489, 2016
Number of pages: 28 Posted: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 38 (652,832)

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advance selling, demand uncertainty, learning, price guarantee, price commitment, the Newsvendor problem