Oksana Loginova

University of Missouri

Associate Professor

118 Professional Building

Columbia, MO 65211

United States

http://web.missouri.edu/~loginovao/

SCHOLARLY PAPERS

18

DOWNLOADS
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952

CITATIONS
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10

Scholarly Papers (18)

1.

Competitive Effects of Mass Customization

Review of Marketing Science, Vol. 10, No. 1, Article 3, pp. 1-32, 2012
Number of pages: 32 Posted: 19 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 92 (192,852)

Abstract:

product differentiation, price competition, customization, brand loyalty

2.

Mass Customization with Vertically Differentiated Products

NET Institute Working Paper No. 08-33
Number of pages: 26 Posted: 22 Oct 2008
Oksana Loginova and Xinghe Henry Wang
University of Missouri and University of Missouri at Columbia - Department of Economics
Downloads 89 (223,087)
Citation 1

Abstract:

customization, horizontal differentiation, vertical differentiation

3.

Brand Familiarity and Product Knowledge in Customization

International Journal of Economic Theory, Vol. 6, No. 3, pp. 297-309, 2010
Number of pages: 15 Posted: 20 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 80 (244,656)

Abstract:

horizontal differentiation, price competition, customization, brand familiarity, product knowledge

4.

Learning in Advance Selling with Heterogeneous Consumers

Forthcoming in Managerial and Decision Economics
Number of pages: 28 Posted: 07 Nov 2012 Last Revised: 29 Oct 2016
Oksana Loginova, X. Henry Wang and Chenhang Zeng
University of Missouri, University of Missouri-Columbia and Shandong University - Research Center for Games and Economic Behavior
Downloads 61 (209,857)

Abstract:

advance selling, the Newsvendor Problem, demand uncertainty, experienced, experienced consumers

5.

Customization: Ideal Varieties, Product Uniqueness and Price Competition

Economics Bulletin, Vol. 29, No. 4, pp. 2573-2581, 2009
Number of pages: 9 Posted: 21 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova and Xinghe Henry Wang
University of Missouri and University of Missouri at Columbia - Department of Economics
Downloads 60 (263,916)

Abstract:

customization, product differentiation, product uniqueness, price competition

6.

Competing for Customers' Attention: Advertising When Consumers Have Imperfect Memory

Number of pages: 34 Posted: 19 May 2010
Oksana Loginova
University of Missouri
Downloads 59 (283,336)

Abstract:

advertising, memory, forgetting, competitive interference

7.

Price Experimentation with Strategic Buyers

Review of Economic Design, Vol. 12, No. 3, pp. 165-187, 2008
Number of pages: 26 Posted: 14 Jul 2003 Last Revised: 29 Oct 2016
Oksana Loginova and Curtis R. Taylor
University of Missouri and Duke University - Department of Economics
Downloads 52 (313,235)
Citation 2

Abstract:

price experimentation, learning, strategic rejections

Customization with Vertically Differentiated Products

Journal of Economics and Management Strategy, Vol. 20, No. 2, pp. 475-515, 2011
Number of pages: 35 Posted: 19 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova and Xinghe Henry Wang
University of Missouri and University of Missouri at Columbia - Department of Economics
Downloads 40 (362,738)
Citation 4

Abstract:

customization, horizontal differentiation, vertical differentiation

Customization with Vertically Differentiated Products

Journal of Economics & Management Strategy, Vol. 20, Issue 2, pp. 475-515, 2011
Number of pages: 41 Posted: 21 Apr 2011
Oksana Loginova and X. Henry Wang
University of Missouri and affiliation not provided to SSRN
Downloads 1 (568,003)
Citation 4

Abstract:

9.

Exposure Order Effects and Advertising Competition

Journal of Economic Behavior and Organization, Vol. 71, No. 2, pp. 528-538, 2008
Number of pages: 21 Posted: 20 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 39 (327,553)
Citation 1

Abstract:

advertising order effects, primacy, recency

10.
Downloads 38 (362,424)
Citation 2

Real and Virtual Competition

Journal of Industrial Economics, Vol. 57, No. 2, pp. 319-342, 2009
Number of pages: 24 Posted: 20 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 37 (373,871)
Citation 2

Abstract:

Real and Virtual Competition

The Journal of Industrial Economics, Vol. 57, Issue 2, pp. 319-342, June 2009
Number of pages: 24 Posted: 20 May 2009
Oksana Loginova
University of Missouri
Downloads 1 (568,003)
Citation 2

Abstract:

11.

Information and Online Reviews

Quaderni - Working Paper DSE N° 996,
Number of pages: 29 Posted: 13 Mar 2015
Oksana Loginova and Andrea Mantovani
University of Missouri and University of Bologna
Downloads 22 (295,122)

Abstract:

online review aggregators, price discrimination, competition

12.

Incentive Schemes in Peer-to-Peer Networks

The Berkeley Electronic Journal of Theoretical Economics, Vol. 9, No. 1, 2009
Number of pages: 20 Posted: 19 May 2010 Last Revised: 03 Jul 2010
Oksana Loginova, Xinghe Henry Wang and Haibin Lu
University of Missouri, University of Missouri at Columbia - Department of Economics and Univerity of Missouri at Columbia - Department of Computer Science
Downloads 20 (415,515)

Abstract:

peer-to-peer networks, file sharing incentive schemes, mechanism design

13.

Mass Customization in an Endogenous-Timing Game with Vertical Differentiation

Economic Modelling, Vol. 33, pp. 164-173, 2013
Number of pages: 28 Posted: 19 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova and Xinghe Henry Wang
University of Missouri and University of Missouri at Columbia - Department of Economics
Downloads 14 (425,561)

Abstract:

customization, horizontal differentiation, vertical differentiation, endogenous timing

14.

The Impact of Multi-Homing in a Ride-Hailing Market

Number of pages: 15 Posted: 16 May 2017 Last Revised: 17 May 2017
Qihong Liu, Oksana Loginova and X. Henry Wang
University of Oklahoma - Department of Economics, University of Missouri and University of Missouri-Columbia
Downloads 0 (446,309)

Abstract:

Ride-Hailing Platform, Two-Sided Markets, Network Externalities, Multi-Homing

15.

Sourcing Co-Created Products: Should Your Suppliers Collaborate?

Number of pages: 35 Posted: 11 Nov 2016
Dinah Cohen-Vernik, Oksana Loginova and Niladri B. Syam
Rice University - Jones Graduate School of Business, University of Missouri and University of Houston - C.T. Bauer College of Business
Downloads 0 (466,845)

Abstract:

Co-Creation, Sourcing Strategy, Collaboration, Holdup, Game Theory

16.

Advance Selling, Competition, and Brand Substitutability

Number of pages: 29 Posted: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 0 (369,464)

Abstract:

advance selling, price competition, strategic consumers, valuation uncertainty, consumer heterogeneity, substitutability of brands

17.

Pricing Strategies in Advance Selling: Should a Retailer Offer a Pre-Order Price Guarantee?

Review of Industrial Organization, Vol. 49, No. 3, pp. 465-489, 2016
Number of pages: 28 Posted: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 0 (497,362)

Abstract:

advance selling, demand uncertainty, learning, price guarantee, price commitment, the Newsvendor problem

18.

Price Competition in the Presence of a Web Aggregator

Number of pages: 29 Posted: 29 Oct 2016
Oksana Loginova and Andrea Mantovani
University of Missouri and University of Bologna
Downloads 0 (388,657)

Abstract:

online reviews aggregators, price discrimination, competition