Oksana Loginova

University of Missouri

Associate Professor

118 Professional Building

Columbia, MO 65211

United States

http://web.missouri.edu/~loginovao/

SCHOLARLY PAPERS

18

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CITATIONS
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16

Scholarly Papers (18)

1.

Competitive Effects of Mass Customization

Review of Marketing Science, Vol. 10, No. 1, Article 3, pp. 1-32, 2012
Number of pages: 32 Posted: 19 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 135 (211,858)
Citation 1

Abstract:

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product differentiation, price competition, customization, brand loyalty

2.

The Impact of Multi-Homing in a Ride-Hailing Market

Number of pages: 15 Posted: 16 May 2017 Last Revised: 17 May 2017
Qihong Liu, Oksana Loginova and X. Henry Wang
University of Oklahoma - Department of Economics, University of Missouri and University of Missouri-Columbia
Downloads 130 (218,238)
Citation 1

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Ride-Hailing Platform, Two-Sided Markets, Network Externalities, Multi-Homing

3.

Learning in Advance Selling with Heterogeneous Consumers

Forthcoming in Managerial and Decision Economics
Number of pages: 28 Posted: 07 Nov 2012 Last Revised: 29 Oct 2016
Oksana Loginova, X. Henry Wang and Chenhang Zeng
University of Missouri, University of Missouri-Columbia and Zhongnan University of Economics and Law
Downloads 116 (237,767)
Citation 2

Abstract:

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advance selling, the Newsvendor Problem, demand uncertainty, experienced, experienced consumers

4.

Brand Familiarity and Product Knowledge in Customization

International Journal of Economic Theory, Vol. 6, No. 3, pp. 297-309, 2010
Number of pages: 15 Posted: 20 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 106 (253,452)

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horizontal differentiation, price competition, customization, brand familiarity, product knowledge

5.

Mass Customization with Vertically Differentiated Products

NET Institute Working Paper No. 08-33
Number of pages: 26 Posted: 22 Oct 2008
Oksana Loginova and Xinghe Henry Wang
University of Missouri and University of Missouri at Columbia - Department of Economics
Downloads 103 (258,535)

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customization, horizontal differentiation, vertical differentiation

6.

Customization: Ideal Varieties, Product Uniqueness and Price Competition

Economics Bulletin, Vol. 29, No. 4, pp. 2573-2581, 2009
Number of pages: 9 Posted: 21 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova and Xinghe Henry Wang
University of Missouri and University of Missouri at Columbia - Department of Economics
Downloads 89 (284,321)

Abstract:

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customization, product differentiation, product uniqueness, price competition

7.

Information and Online Reviews

Quaderni - Working Paper DSE N° 996
Number of pages: 29 Posted: 13 Mar 2015
Oksana Loginova and Andrea Mantovani
University of Missouri and University of Bologna
Downloads 79 (305,880)

Abstract:

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online review aggregators, price discrimination, competition

8.

Competing for Customers' Attention: Advertising When Consumers Have Imperfect Memory

Number of pages: 34 Posted: 19 May 2010
Oksana Loginova
University of Missouri
Downloads 73 (320,120)
Citation 1

Abstract:

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advertising, memory, forgetting, competitive interference

9.

Advance Selling, Competition, and Brand Substitutability

Number of pages: 29 Posted: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 67 (335,535)

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advance selling, price competition, strategic consumers, valuation uncertainty, consumer heterogeneity, substitutability of brands

10.

Price Experimentation with Strategic Buyers

Review of Economic Design, Vol. 12, No. 3, pp. 165-187, 2008
Number of pages: 26 Posted: 14 Jul 2003 Last Revised: 29 Oct 2016
Oksana Loginova and Curtis R. Taylor
University of Missouri and Duke University - Department of Economics
Downloads 60 (354,838)
Citation 1

Abstract:

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price experimentation, learning, strategic rejections

11.

Exposure Order Effects and Advertising Competition

Journal of Economic Behavior and Organization, Vol. 71, No. 2, pp. 528-538, 2008
Number of pages: 21 Posted: 20 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 56 (367,054)

Abstract:

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advertising order effects, primacy, recency

12.

Price Competition in the Presence of a Web Aggregator

Number of pages: 29 Posted: 29 Oct 2016 Last Revised: 24 Aug 2017
Oksana Loginova and Andrea Mantovani
University of Missouri and University of Bologna
Downloads 54 (373,413)

Abstract:

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online reviews aggregators, price discrimination, competition

13.
Downloads 50 (386,373)
Citation 7

Real and Virtual Competition

Journal of Industrial Economics, Vol. 57, No. 2, pp. 319-342, 2009
Number of pages: 24 Posted: 20 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 49 (396,498)

Abstract:

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Real and Virtual Competition

The Journal of Industrial Economics, Vol. 57, Issue 2, pp. 319-342, June 2009
Number of pages: 24 Posted: 20 May 2009
Oksana Loginova
University of Missouri
Downloads 1 (681,444)
Citation 1
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Customization with Vertically Differentiated Products

Journal of Economics and Management Strategy, Vol. 20, No. 2, pp. 475-515, 2011
Number of pages: 35 Posted: 19 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova and Xinghe Henry Wang
University of Missouri and University of Missouri at Columbia - Department of Economics
Downloads 43 (419,097)

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customization, horizontal differentiation, vertical differentiation

Customization with Vertically Differentiated Products

Journal of Economics & Management Strategy, Vol. 20, Issue 2, pp. 475-515, 2011
Number of pages: 41 Posted: 21 Apr 2011
Oksana Loginova and X. Henry Wang
University of Missouri and affiliation not provided to SSRN
Downloads 1 (681,444)
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15.

Incentive Schemes in Peer-to-Peer Networks

The Berkeley Electronic Journal of Theoretical Economics, Vol. 9, No. 1, 2009
Number of pages: 20 Posted: 19 May 2010 Last Revised: 03 Jul 2010
Oksana Loginova, Xinghe Henry Wang and Haibin Lu
University of Missouri, University of Missouri at Columbia - Department of Economics and Univerity of Missouri at Columbia - Department of Computer Science
Downloads 30 (465,108)

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peer-to-peer networks, file sharing incentive schemes, mechanism design

16.

Sourcing Co-Created Products: Should Your Suppliers Collaborate?

Number of pages: 30 Posted: 11 Nov 2016 Last Revised: 24 Aug 2017
Dinah Cohen-Vernik, Oksana Loginova and Niladri B. Syam
Rice University - Jones Graduate School of Business, University of Missouri and University of Houston - C.T. Bauer College of Business
Downloads 28 (474,906)

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co-creation, sourcing strategy, collaboration, holdup

17.

Mass Customization in an Endogenous-Timing Game with Vertical Differentiation

Economic Modelling, Vol. 33, pp. 164-173, 2013
Number of pages: 28 Posted: 19 May 2010 Last Revised: 29 Oct 2016
Oksana Loginova and Xinghe Henry Wang
University of Missouri and University of Missouri at Columbia - Department of Economics
Downloads 28 (474,906)

Abstract:

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customization, horizontal differentiation, vertical differentiation, endogenous timing

18.

Pricing Strategies in Advance Selling: Should a Retailer Offer a Pre-Order Price Guarantee?

Review of Industrial Organization, Vol. 49, No. 3, pp. 465-489, 2016
Number of pages: 28 Posted: 29 Oct 2016
Oksana Loginova
University of Missouri
Downloads 22 (507,725)

Abstract:

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advance selling, demand uncertainty, learning, price guarantee, price commitment, the Newsvendor problem