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1.
Capturing Customer Heterogeneity Using a Finite Mixture Pls Approach
Schmalenbach Business Review (sbr), Vol. 54, July 2002
Number of pages: 27
Posted: 22 Aug 2002
Andreas Herrmann
, Carsten H. Hahn,
Michael D. Johnson
and
Frank Huber
University of St. Gallen - MCM Institute, SAP AG - Walldorf, Stephen M. Ross School of Business at the University of Michigan and University of St. Gallen
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