Martin Wetzels

Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)

PO Box 513, 5600 MB

NL-5600 MB Eindhoven

Netherlands

  • Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)

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    • Tel: +31 40 2473841
    • Fax: +31 40 2465949
SCHOLARLY PAPERS

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Scholarly Papers (4)

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1.

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

Journal of Consumer Research, 40(5), 797-817
Number of pages: 77 Posted: 02 Apr 2012 Last Revised: 12 May 2016
Tom van Laer, Ko de Ruyter, Luca M. Visconti, Luca M. Visconti and Martin Wetzels
The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management, ESCP EuropeUSI Università della Svizzera italiana and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 2,382 (10,644)
Citation 8

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Communication, Meta-analysis, Narrative Persuasion, Narrative Transportation, Storytelling

2.

In Chains? Automotive Suppliers and Their Product Development Activities

ERIM Report Series Reference No. ERS-2003-027-LIS
Number of pages: 34 Posted: 24 Oct 2003
Fredrik von Corswant, J.Y.F. Wynstra and Martin Wetzels
Chalmers University of Technology - Dept. of Operations Management and Work Organization, Erasmus Research Institute of Management (ERIM) and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 454 (110,091)

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supply chain, product development, supplier relations

3.

Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

Number of pages: 48 Posted: 28 Jan 2014
Bram Foubert, Charlotte Rolef, Els Breugelmans, Karen Gedenk and Martin Wetzels
Maastricht University, IAL-Campus, KU Leuven @ Antwerp, University of Hamburg - Institute for Marketing and Media and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 208 (249,810)
Citation 1

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Sales Promotion, Premiums, Price Cuts, Retailing, Purchase Decisions

4.

Assessing the Effect of Narrative Transportation, Portrayed Action, and Photographic Style on the Likelihood to Comment on Posted Selfies

European Journal of Marketing, 51(11/12), 1961-1979
Posted: 02 Aug 2015 Last Revised: 13 Jan 2018
Stefania Farace, Tom van Laer, Ko de Ruyter and Martin Wetzels
Maastricht University - Department of Marketing, The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)

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Narrative Transportation, Selfie, Snapshot Style, eWOM