Pei-Chu, Hung

Chaoyang University of Technology

No. 168, Jifong E. Rd., Wufong Township

Taichung County, Taiwan 41349

Taiwan

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Scholarly Papers (1)

1.

Understanding What Drives Consumers to Use Gourmet Apps: Applying a Relationship Quality Perspective

J. Mgt. Mkt. Review 4 (1) 63 – 71 (2019)
Number of pages: 9 Posted: 01 May 2019
Chen-Wen Kuo, Pei-Chu Hung, Hsuan Lin and Yen-Hsien Lee
affiliation not provided to SSRN, Chaoyang University of Technology, Chaoyang University of Technology and Chung Yuan Christian University
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Abstract:

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Relationship Quality; Mobile Apps Quality; Review Depth; Continuous Intention; Commitment.