Hongseok Jang

Warrington College of Business, University of Florida

PO Box 117165, 201 Stuzin Hall

Gainesville, FL 32610-0496

United States

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Scholarly Papers (1)

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e-Retail Platform Competition: Heterogeneity in Shopper Experiences and Tailored Offers

Posted: 06 May 2019
Hongseok Jang, Young Kwark and Kyung Sung Jung
Warrington College of Business, University of Florida, Warrington College of Business, University of Florida and Warrington College of Business, University of Florida

Abstract:

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e-retail platforms, e-shopping experience, e-marketplaces, tailored offers