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Anja Weber

HHL Leipzig Graduate School of Management

Jahnallee 59

Leipzig, 04109

  • HHL Leipzig Graduate School of Management

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Scholarly Papers (1)

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Empowering Consumers to Green Corporations: Effectiveness of a Corporate Impact Message for Large and Small Companies in China

Abstract Proceedings of 2019 International Conference on Resource Sustainability - Cities (icRS Cities)
Posted: 24 Jun 2019
Xisi Yang, Anna-Katharina Jäger and Anja Weber
HHL Leipzig Graduate School of Management, HHL Leipzig Graduate School of Management and HHL Leipzig Graduate School of Management

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environmental message; consumer empowerment; green consumerism; China

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Construal Level and Construal Fit between Sustainable Products and Environmental Messages: Evidence from an Implicit Association Test and a Field Experiment

Abstract Proceedings of 2019 International Conference on Resource Sustainability - Cities (icRS Cities)
Posted: 20 Jun 2019
Anna-Katharina Jäger, Anja Weber and Xisi Yang
HHL Leipzig Graduate School of Management, HHL Leipzig Graduate School of Management and HHL Leipzig Graduate School of Management

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Sustainable Consumption, Construal Level Theory, Implicit Association Test