Michael Braun

Southern Methodist University (SMU) - Marketing Department

Associate Professor of Marketing

United States

  • Southern Methodist University (SMU) - Marketing Department

SCHOLARLY PAPERS

13

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3,473

SSRN CITATIONS
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Top 38,003

in Total Papers Citations

8

CROSSREF CITATIONS

15

Scholarly Papers (13)

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1.

Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories

Number of pages: 41 Posted: 28 Jul 2011 Last Revised: 18 May 2017
Michael Braun and Wendy W. Moe
Southern Methodist University (SMU) - Marketing Department and University of Maryland - Robert H. Smith School of Business
Downloads 978 (40,906)
Citation 1

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Online Advertising, Advertising Response Modeling, Online Visitation and Conversion Rates, Bayesian Models

2.

Where A-B Testing Goes Wrong: What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising

SMU Cox School of Business Research Paper No. 21-10
Number of pages: 59 Posted: 30 Jul 2021 Last Revised: 25 May 2023
Michael Braun and Eric M. Schwartz
Southern Methodist University (SMU) - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Downloads 515 (94,611)
Citation 1

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Targeted online advertising, A/B testing, measuring advertising effectiveness, causal inference, experimental design, Simpson's paradox, social media

3.

Police Discretion and Racial Disparity in Organized Retail Theft Arrests: Evidence from Texas

SMU Cox School of Business Research Paper No. 18-3
Number of pages: 42 Posted: 27 Apr 2017 Last Revised: 27 Aug 2018
Michael Braun, Jeremy Rosenthal and Kyle Therrian
Southern Methodist University (SMU) - Marketing Department, Rosenthal & Wadas, PLLC and Rosenthal & Wadas, PLLC
Downloads 313 (166,719)
Citation 1

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Selective Enforcement, Police Discretion, Residual Clause, Shoplifting, Criminal History, Pretrial Detention, Overcharging, Plea Bargaining

4.

Transaction Attributes and Customer Valuation

Number of pages: 39 Posted: 28 Aug 2013 Last Revised: 07 Aug 2021
Michael Braun, David A. Schweidel and Eli Stein
Southern Methodist University (SMU) - Marketing Department, Emory University - Department of Marketing and Harvard University - Harvard College
Downloads 298 (175,513)
Citation 2

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customer base analysis, customer lifetime value, retention models, marketing ROI, service quality

5.

Modeling Customer Lifetimes with Multiple Causes of Churn

Number of pages: 38 Posted: 05 Sep 2010
Michael Braun and David A. Schweidel
Southern Methodist University (SMU) - Marketing Department and Emory University - Department of Marketing
Downloads 262 (200,168)
Citation 1

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6.

Modeling the 'Pseudodeductible' in Insurance Claims Decisions

Management Science, Forthcoming
Number of pages: 36 Posted: 14 Jun 2005
Michael Braun, Peter Fader, Eric Bradlow, Howard Kunreuther and Howard Kunreuther
Southern Methodist University (SMU) - Marketing Department, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and National Bureau of Economic Research (NBER)University of Pennsylvania - Wharton Risk Management and Decision Processes Center
Downloads 235 (222,670)
Citation 2

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Duration models, Dirichlet process priors, insurance claims, semiparametric Bayesian statistics, underreporting

7.

Leveraging Digital Advertising Platforms for Consumer Research

Journal of Consumer Research, Forthcoming, SMU Cox School of Business Research Paper No. 23-20
Number of pages: 26 Posted: 25 Oct 2023
Michael Braun, Bart De Langhe, Stefano Puntoni and Eric M. Schwartz
Southern Methodist University (SMU) - Marketing Department, KU Leuven, University of Pennsylvania - The Wharton School and University of Michigan, Stephen M. Ross School of Business
Downloads 187 (274,969)

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A/B testing, experimental design, online advertising, consumer behavior, online experiments, field experiments

8.

Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes

Forthcoming in Marketing Science
Number of pages: 40 Posted: 21 May 2009 Last Revised: 20 Aug 2011
Michael Braun, Andre Bonfrer and Andre Bonfrer
Southern Methodist University (SMU) - Marketing Department and Australian National University (ANU)Deakin University
Downloads 173 (294,402)
Citation 2

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Dirichlet processes, nonparametric Bayes, social networking, homophily, diffusion, word of mouth

9.

Generalized Direct Sampling for Hierarchical Bayesian Models

McCombs Research Paper Series No. IROM-02-11, MIT Sloan Research Paper No. 4925-11
Number of pages: 30 Posted: 10 Aug 2011 Last Revised: 26 Sep 2012
Michael Braun and Paul Damien
Southern Methodist University (SMU) - Marketing Department and University of Texas at Austin - McCombs School of Business
Downloads 139 (352,684)
Citation 3

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Bayesian Inference, Importance Sampling, Markov Chain Monte Carlo, Marginal Likelihood

10.

The Normalizing Constant in the BG/BB Model

SMU Cox School of Business Research Paper No. 18-33
Number of pages: 4 Posted: 12 Sep 2018 Last Revised: 13 Nov 2018
Daniel McCarthy, Michael Braun and Arun Gopalakrishnan
Emory University - Department of Marketing, Southern Methodist University (SMU) - Marketing Department and Rice University - Jones Graduate School of Business
Downloads 135 (360,697)
Citation 1

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BG/BB, beta-geometric, beta-binomial, customer base analysis, customer lifetime value, CLV, RFM, Pareto/NBD

11.

Neglected Discovery

Duke Law Journal, Vol. 73, 2023, SMU Dedman School of Law Legal Studies Research Paper No. 591, SMU Cox School of Business Research Paper No. 23-03
Number of pages: 47 Posted: 16 Feb 2023 Last Revised: 12 Apr 2023
Jenia Iontcheva Turner, Ronald F. Wright and Michael Braun
Southern Methodist University - Dedman School of Law, Wake Forest University - School of Law and Southern Methodist University (SMU) - Marketing Department
Downloads 131 (369,096)

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criminal defense, discovery, digital evidence, e-discovery, ineffective assistance of counsel, digital discovery, criminal procedure, quantitative analysis, qualitative analysis

12.

Time-Varying Effectiveness of Competitive Advertising

SMU Cox School of Business Research Paper No. 19-5
Number of pages: 38 Posted: 11 Jan 2019 Last Revised: 12 Apr 2019
Andre Bonfrer, Andre Bonfrer, Michael Braun and Peter Danaher
Australian National University (ANU)Deakin University, Southern Methodist University (SMU) - Marketing Department and Monash University
Downloads 107 (428,398)

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13.

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

Marketing Science, Vol. 32, No. 5, 2013; pp. 753-767; DOI: 10.1287/mksc.2013.0802
Posted: 13 Nov 2013
Michael Braun and Wendy W. Moe
Southern Methodist University (SMU) - Marketing Department and University of Maryland - Robert H. Smith School of Business

Abstract:

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online advertising, advertising response modeling, online visit and conversion rates, Bayesian models, targeting