Michael Braun

Southern Methodist University (SMU) - Marketing Department

Associate Professor of Marketing

United States

  • Southern Methodist University (SMU) - Marketing Department

SCHOLARLY PAPERS

11

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Scholarly Papers (11)

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1.

Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories

Number of pages: 41 Posted: 28 Jul 2011 Last Revised: 18 May 2017
Michael Braun and Wendy W. Moe
Southern Methodist University (SMU) - Marketing Department and University of Maryland - Robert H. Smith School of Business
Downloads 895 (25,642)
Citation 1

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Online Advertising, Advertising Response Modeling, Online Visitation and Conversion Rates, Bayesian Models

2.

Transaction Attributes and Customer Valuation

Number of pages: 39 Posted: 28 Aug 2013 Last Revised: 17 Jun 2015
Michael Braun, David A. Schweidel and Eli Stein
Southern Methodist University (SMU) - Marketing Department, McDonough School of Business, Georgetown University and Harvard University - Harvard College
Downloads 230 (133,797)
Citation 1

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customer base analysis, customer lifetime value, retention models, marketing ROI, service quality

3.

Modeling Customer Lifetimes with Multiple Causes of Churn

Number of pages: 38 Posted: 05 Sep 2010
Michael Braun and David A. Schweidel
Southern Methodist University (SMU) - Marketing Department and McDonough School of Business, Georgetown University
Downloads 228 (134,943)

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4.

Modeling the 'Pseudodeductible' in Insurance Claims Decisions

Management Science, Forthcoming
Number of pages: 36 Posted: 14 Jun 2005
Michael Braun, Peter Fader, Eric Bradlow and Howard Kunreuther
Southern Methodist University (SMU) - Marketing Department, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations, Information and Decisions Department
Downloads 203 (150,687)

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Duration models, Dirichlet process priors, insurance claims, semiparametric Bayesian statistics, underreporting

5.

Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes

Forthcoming in Marketing Science
Number of pages: 40 Posted: 21 May 2009 Last Revised: 20 Aug 2011
Michael Braun and Andre Bonfrer
Southern Methodist University (SMU) - Marketing Department and Deakin University
Downloads 149 (197,822)

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Dirichlet processes, nonparametric Bayes, social networking, homophily, diffusion, word of mouth

6.

Police Discretion and Racial Disparity in Organized Retail Theft Arrests: Evidence from Texas

Downloads 119 (236,101)

Police Discretion and Racial Disparity in Organized Retail Theft Arrests: Evidence from Texas

SMU Cox School of Business Research Paper No. 18-3
Number of pages: 42 Posted: 27 Apr 2017 Last Revised: 27 Aug 2018
Michael Braun, Jeremy Rosenthal and Kyle Therrian
Southern Methodist University (SMU) - Marketing Department, Rosenthal & Wadas, PLLC and Rosenthal & Wadas, PLLC
Downloads 119 (237,119)
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Selective Enforcement, Police Discretion, Residual Clause, Shoplifting, Criminal History, Pretrial Detention, Overcharging, Plea Bargaining

Police Discretion and Racial Disparity in Organized Retail Theft Arrests: Evidence from Texas

Journal of Empirical Legal Studies, Vol. 15, Issue 4, pp. 916-950, 2018
Number of pages: 35 Posted: 08 Nov 2018
Michael Braun, Jeremy Rosenthal and Kyle Therrian
Southern Methodist University (SMU) - Marketing Department, Rosenthal & Wadas, PLLC and Rosenthal & Wadas, PLLC
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7.

Generalized Direct Sampling for Hierarchical Bayesian Models

McCombs Research Paper Series No. IROM-02-11, MIT Sloan Research Paper No. 4925-11
Number of pages: 30 Posted: 10 Aug 2011 Last Revised: 26 Sep 2012
Michael Braun and Paul Damien
Southern Methodist University (SMU) - Marketing Department and University of Texas at Austin - McCombs School of Business
Downloads 116 (240,599)
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Bayesian Inference, Importance Sampling, Markov Chain Monte Carlo, Marginal Likelihood

8.

The Normalizing Constant in the BG/BB Model

SMU Cox School of Business Research Paper No. 18-33
Number of pages: 4 Posted: 12 Sep 2018 Last Revised: 13 Nov 2018
Daniel McCarthy, Michael Braun and Arun Gopalakrishnan
Emory University - Department of Marketing, Southern Methodist University (SMU) - Marketing Department and Rice University - Jones Graduate School of Business
Downloads 48 (397,817)
Citation 1

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BG/BB, beta-geometric, beta-binomial, customer base analysis, customer lifetime value, CLV, RFM, Pareto/NBD

9.

Time-Varying Effectiveness of Competitive Advertising

SMU Cox School of Business Research Paper No. 19-5
Number of pages: 38 Posted: 11 Jan 2019 Last Revised: 12 Apr 2019
Andre Bonfrer, Michael Braun and Peter Danaher
Deakin University, Southern Methodist University (SMU) - Marketing Department and Monash University
Downloads 35 (447,906)

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10.

The Impact of Regret on the Demand for Insurance

Journal of Risk and Insurance, Vol. 71, No. 4, pp. 737-767, December 2004
Number of pages: 31 Posted: 24 Dec 2004
Michael Braun and Alexander Muermann
Southern Methodist University (SMU) - Marketing Department and WU (Vienna University of Economics and Business)
Downloads 22 (513,927)
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11.

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

Marketing Science, Vol. 32, No. 5, 2013; pp. 753-767; DOI: 10.1287/mksc.2013.0802
Posted: 13 Nov 2013
Michael Braun and Wendy W. Moe
Southern Methodist University (SMU) - Marketing Department and University of Maryland - Robert H. Smith School of Business

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online advertising, advertising response modeling, online visit and conversion rates, Bayesian models, targeting