Michael Braun

Southern Methodist University (SMU) - Marketing Department

Associate Professor of Marketing

United States

  • Southern Methodist University (SMU) - Marketing Department

SCHOLARLY PAPERS

14

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5,181

SSRN CITATIONS
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Top 37,783

in Total Papers Citations

12

CROSSREF CITATIONS

15

Scholarly Papers (14)

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1.

Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories

Number of pages: 41 Posted: 28 Jul 2011 Last Revised: 18 May 2017
Michael Braun and Wendy W. Moe
Southern Methodist University (SMU) - Marketing Department and University of Maryland - Robert H. Smith School of Business
Downloads 1,021 (43,597)
Citation 1

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Online Advertising, Advertising Response Modeling, Online Visitation and Conversion Rates, Bayesian Models

2.

Where A-B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising

SMU Cox School of Business Research Paper No. 21-10
Number of pages: 51 Posted: 30 Jul 2021 Last Revised: 05 May 2024
Michael Braun and Eric M. Schwartz
Southern Methodist University (SMU) - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Downloads 984 (45,977)
Citation 3

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Targeted online advertising, A/B testing, measuring advertising effectiveness, causal inference, experimental design, Simpson's paradox, social media

3.

Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices

The Wharton School Research Paper, SMU Cox School of Business Research Paper No. 24-4
Number of pages: 53 Posted: 16 Apr 2024 Last Revised: 07 Oct 2024
Ryan Dew, Nicolas Padilla, Lan E. Luo, Shin Oblander, Asim Ansari, Khaled Boughanmi, Michael Braun, Fred M. Feinberg, Fred M. Feinberg, Jia Liu, Thomas Otter, Longxiu Tian, Yixin Wang and Mingzhang Yin
University of Pennsylvania - Marketing Department, London Business School - Department of Marketing, Columbia University - Columbia Business School, University of British Columbia (UBC) - Sauder School of Business, Columbia University - Columbia Business School, Marketing, Cornell University - Samuel Curtis Johnson Graduate School of Management, Southern Methodist University (SMU) - Marketing Department, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan at Ann Arbor - Marketing, HKUST Business School, Goethe University Frankfurt - Department of Marketing, University of North Carolina at Chapel Hill, University of Michigan at Ann Arbor and University of Florida - Warrington College of Business Administration
Downloads 626 (84,614)

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machine learning, Bayesian statistics, Bayesian nonparametrics, generative models, unstructured data, representation learning, causal inference

4.

Leveraging Digital Advertising Platforms for Consumer Research

Journal of Consumer Research, Forthcoming, SMU Cox School of Business Research Paper No. 23-20, The Wharton School Research Paper
Number of pages: 26 Posted: 25 Oct 2023
Michael Braun, Bart De Langhe, Stefano Puntoni and Eric M. Schwartz
Southern Methodist University (SMU) - Marketing Department, KU Leuven, University of Pennsylvania - The Wharton School and University of Michigan, Stephen M. Ross School of Business
Downloads 494 (112,328)
Citation 4

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A/B testing, experimental design, online advertising, consumer behavior, online experiments, field experiments

5.

Police Discretion and Racial Disparity in Organized Retail Theft Arrests: Evidence from Texas

SMU Cox School of Business Research Paper No. 18-3
Number of pages: 42 Posted: 27 Apr 2017 Last Revised: 27 Aug 2018
Michael Braun, Jeremy Rosenthal and Kyle Therrian
Southern Methodist University (SMU) - Marketing Department, Rosenthal & Wadas, PLLC and Rosenthal & Wadas, PLLC
Downloads 411 (139,493)
Citation 1

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Selective Enforcement, Police Discretion, Residual Clause, Shoplifting, Criminal History, Pretrial Detention, Overcharging, Plea Bargaining

6.

Transaction Attributes and Customer Valuation

Number of pages: 39 Posted: 28 Aug 2013 Last Revised: 07 Aug 2021
Michael Braun, David A. Schweidel and Eli Stein
Southern Methodist University (SMU) - Marketing Department, Emory University - Department of Marketing and Harvard University - Harvard College
Downloads 310 (189,841)
Citation 2

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customer base analysis, customer lifetime value, retention models, marketing ROI, service quality

7.

Modeling Customer Lifetimes with Multiple Causes of Churn

Number of pages: 38 Posted: 05 Sep 2010
Michael Braun and David A. Schweidel
Southern Methodist University (SMU) - Marketing Department and Emory University - Department of Marketing
Downloads 278 (212,704)
Citation 1

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8.

Modeling the 'Pseudodeductible' in Insurance Claims Decisions

Management Science, Forthcoming
Number of pages: 36 Posted: 14 Jun 2005
Michael Braun, Peter Fader, Eric Bradlow, Howard Kunreuther and Howard Kunreuther
Southern Methodist University (SMU) - Marketing Department, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and National Bureau of Economic Research (NBER)University of Pennsylvania - Wharton Risk Management and Decision Processes Center
Downloads 244 (242,150)
Citation 2

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Duration models, Dirichlet process priors, insurance claims, semiparametric Bayesian statistics, underreporting

9.

The Normalizing Constant in the BG/BB Model

SMU Cox School of Business Research Paper No. 18-33
Number of pages: 4 Posted: 12 Sep 2018 Last Revised: 13 Nov 2018
Daniel McCarthy, Michael Braun and Arun Gopalakrishnan
University of Maryland - Robert H. Smith School of Business, Southern Methodist University (SMU) - Marketing Department and Rice University - Jones Graduate School of Business
Downloads 194 (300,439)
Citation 1

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BG/BB, beta-geometric, beta-binomial, customer base analysis, customer lifetime value, CLV, RFM, Pareto/NBD

10.

Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes

Forthcoming in Marketing Science
Number of pages: 40 Posted: 21 May 2009 Last Revised: 20 Aug 2011
Michael Braun, Andre Bonfrer and Andre Bonfrer
Southern Methodist University (SMU) - Marketing Department and Australian National University (ANU)Deakin University
Downloads 181 (319,731)
Citation 2

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Dirichlet processes, nonparametric Bayes, social networking, homophily, diffusion, word of mouth

11.

Neglected Discovery

73 Duke L.J. 1173 (2024), SMU Dedman School of Law Legal Studies Research Paper No. 591, SMU Cox School of Business Research Paper No. 23-03, Wake Forest Univ. Legal Studies Paper No. 4358981
Number of pages: 56 Posted: 16 Feb 2023 Last Revised: 22 Apr 2024
Jenia Iontcheva Turner, Ronald F. Wright and Michael Braun
Southern Methodist University - Dedman School of Law, Wake Forest University - School of Law and Southern Methodist University (SMU) - Marketing Department
Downloads 172 (334,532)

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criminal defense, discovery, digital evidence, e-discovery, ineffective assistance of counsel, digital discovery, criminal procedure, quantitative analysis, qualitative analysis

12.

Generalized Direct Sampling for Hierarchical Bayesian Models

McCombs Research Paper Series No. IROM-02-11, MIT Sloan Research Paper No. 4925-11
Number of pages: 30 Posted: 10 Aug 2011 Last Revised: 26 Sep 2012
Michael Braun and Paul Damien
Southern Methodist University (SMU) - Marketing Department and University of Texas at Austin - McCombs School of Business
Downloads 147 (381,666)
Citation 3

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Bayesian Inference, Importance Sampling, Markov Chain Monte Carlo, Marginal Likelihood

13.

Time-Varying Effectiveness of Competitive Advertising

SMU Cox School of Business Research Paper No. 19-5
Number of pages: 38 Posted: 11 Jan 2019 Last Revised: 12 Apr 2019
Andre Bonfrer, Andre Bonfrer, Michael Braun and Peter Danaher
Australian National University (ANU)Deakin University, Southern Methodist University (SMU) - Marketing Department and Monash University
Downloads 119 (449,501)

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14.

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

Marketing Science, Vol. 32, No. 5, 2013; pp. 753-767; DOI: 10.1287/mksc.2013.0802
Posted: 13 Nov 2013
Michael Braun and Wendy W. Moe
Southern Methodist University (SMU) - Marketing Department and University of Maryland - Robert H. Smith School of Business

Abstract:

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online advertising, advertising response modeling, online visit and conversion rates, Bayesian models, targeting