SMU Cox School of Business, Southern Methodist University
in Total Papers Downloads
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Online Advertising, Advertising Response Modeling, Online Visitation and Conversion Rates, Bayesian Models
Duration models, Dirichlet process priors, insurance claims, semiparametric Bayesian statistics, underreporting
Dirichlet processes, nonparametric Bayes, social networking, homophily, diffusion, word of mouth
customer base analysis, customer lifetime value, retention models, marketing ROI, service quality
Bayesian Inference, Importance Sampling, Markov Chain Monte Carlo, Marginal Likelihood
online advertising, advertising response modeling, online visit and conversion rates, Bayesian models, targeting
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