Michael Braun

Southern Methodist University (SMU) Cox School of Business

Associate Professor of Marketing

United States

  • Southern Methodist University (SMU) Cox School of Business

SCHOLARLY PAPERS

12

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16

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44

Scholarly Papers (12)

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1.

Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories

Number of pages: 41 Posted: 28 Jul 2011 Last Revised: 18 May 2017
Michael Braun and Wendy W. Moe
Southern Methodist University (SMU) Cox School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 931 (35,128)
Citation 1

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Online Advertising, Advertising Response Modeling, Online Visitation and Conversion Rates, Bayesian Models

2.

Transaction Attributes and Customer Valuation

Number of pages: 39 Posted: 28 Aug 2013 Last Revised: 07 Aug 2021
Michael Braun, David A. Schweidel and Eli Stein
Southern Methodist University (SMU) Cox School of Business, McDonough School of Business, Georgetown University and Harvard University - Harvard College
Downloads 270 (157,035)
Citation 3

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customer base analysis, customer lifetime value, retention models, marketing ROI, service quality

3.

Modeling Customer Lifetimes with Multiple Causes of Churn

Number of pages: 38 Posted: 05 Sep 2010
Michael Braun and David A. Schweidel
Southern Methodist University (SMU) Cox School of Business and McDonough School of Business, Georgetown University
Downloads 243 (174,176)
Citation 1

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4.

The A/B Test Deception: Divergent Delivery, Response Heterogeneity, and Erroneous Inferences in Online Advertising Field Experiments

SMU Cox School of Business Research Paper No. 21-10
Number of pages: 54 Posted: 30 Jul 2021 Last Revised: 25 Feb 2022
Michael Braun, Eric M. Schwartz and Eric M. Schwartz
Southern Methodist University (SMU) Cox School of Business and University of Michigan, Stephen M. Ross School of BusinessUniversity of Pennsylvania - Marketing Department
Downloads 218 (194,009)

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Targeted online advertising, A/B testing, measuring advertising effectiveness, causal inference, experimental design, Simpson's paradox, social media

5.

Police Discretion and Racial Disparity in Organized Retail Theft Arrests: Evidence from Texas

Downloads 215 (195,665)

Police Discretion and Racial Disparity in Organized Retail Theft Arrests: Evidence from Texas

SMU Cox School of Business Research Paper No. 18-3
Number of pages: 42 Posted: 27 Apr 2017 Last Revised: 27 Aug 2018
Michael Braun, Jeremy Rosenthal and Kyle Therrian
Southern Methodist University (SMU) Cox School of Business, Rosenthal & Wadas, PLLC and Rosenthal & Wadas, PLLC
Downloads 215 (195,404)
Citation 1

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Selective Enforcement, Police Discretion, Residual Clause, Shoplifting, Criminal History, Pretrial Detention, Overcharging, Plea Bargaining

Police Discretion and Racial Disparity in Organized Retail Theft Arrests: Evidence from Texas

Journal of Empirical Legal Studies, Vol. 15, Issue 4, pp. 916-950, 2018
Number of pages: 35 Posted: 08 Nov 2018
Michael Braun, Jeremy Rosenthal and Kyle Therrian
Southern Methodist University (SMU) Cox School of Business, Rosenthal & Wadas, PLLC and Rosenthal & Wadas, PLLC
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6.

Modeling the 'Pseudodeductible' in Insurance Claims Decisions

Management Science, Forthcoming
Number of pages: 36 Posted: 14 Jun 2005
Michael Braun, Peter Fader, Eric Bradlow, Howard Kunreuther and Howard Kunreuther
Southern Methodist University (SMU) Cox School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and National Bureau of Economic Research (NBER)University of Pennsylvania - Wharton Risk Management and Decision Processes Center
Downloads 214 (196,543)
Citation 2

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Duration models, Dirichlet process priors, insurance claims, semiparametric Bayesian statistics, underreporting

7.

Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes

Forthcoming in Marketing Science
Number of pages: 40 Posted: 21 May 2009 Last Revised: 20 Aug 2011
Michael Braun, Andre Bonfrer and Andre Bonfrer
Southern Methodist University (SMU) Cox School of Business and Australian National University (ANU)Deakin University
Downloads 157 (257,497)
Citation 2

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Dirichlet processes, nonparametric Bayes, social networking, homophily, diffusion, word of mouth

8.

Generalized Direct Sampling for Hierarchical Bayesian Models

McCombs Research Paper Series No. IROM-02-11, MIT Sloan Research Paper No. 4925-11
Number of pages: 30 Posted: 10 Aug 2011 Last Revised: 26 Sep 2012
Michael Braun and Paul Damien
Southern Methodist University (SMU) Cox School of Business and University of Texas at Austin - McCombs School of Business
Downloads 123 (311,045)
Citation 1

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Bayesian Inference, Importance Sampling, Markov Chain Monte Carlo, Marginal Likelihood

9.

The Normalizing Constant in the BG/BB Model

SMU Cox School of Business Research Paper No. 18-33
Number of pages: 4 Posted: 12 Sep 2018 Last Revised: 13 Nov 2018
Daniel McCarthy, Michael Braun and Arun Gopalakrishnan
Emory University - Department of Marketing, Southern Methodist University (SMU) Cox School of Business and Rice University - Jones Graduate School of Business
Downloads 105 (347,200)
Citation 1

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BG/BB, beta-geometric, beta-binomial, customer base analysis, customer lifetime value, CLV, RFM, Pareto/NBD

10.

Time-Varying Effectiveness of Competitive Advertising

SMU Cox School of Business Research Paper No. 19-5
Number of pages: 38 Posted: 11 Jan 2019 Last Revised: 12 Apr 2019
Andre Bonfrer, Andre Bonfrer, Michael Braun and Peter Danaher
Australian National University (ANU)Deakin University, Southern Methodist University (SMU) Cox School of Business and Monash University
Downloads 86 (393,993)

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11.

The Impact of Regret on the Demand for Insurance

Number of pages: 31 Posted: 24 Dec 2004
Michael Braun and Alexander Muermann
Southern Methodist University (SMU) Cox School of Business and WU (Vienna University of Economics and Business)
Downloads 23 (670,548)
Citation 7

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12.

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

Marketing Science, Vol. 32, No. 5, 2013; pp. 753-767; DOI: 10.1287/mksc.2013.0802
Posted: 13 Nov 2013
Michael Braun and Wendy W. Moe
Southern Methodist University (SMU) Cox School of Business and University of Maryland - Robert H. Smith School of Business

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online advertising, advertising response modeling, online visit and conversion rates, Bayesian models, targeting