Michael Braun

SMU Cox School of Business, Southern Methodist University

Associate Professor of Marketing

United States

SCHOLARLY PAPERS

8

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CITATIONS
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24

Scholarly Papers (8)

1.

Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories

Number of pages: 41 Posted: 28 Jul 2011 Last Revised: 22 Jun 2014
Michael Braun and Wendy W. Moe
SMU Cox School of Business, Southern Methodist University and University of Maryland - Robert H. Smith School of Business
Downloads 730 (22,151)
Citation 1

Abstract:

Online Advertising, Advertising Response Modeling, Online Visitation and Conversion Rates, Bayesian Models

2.

Modeling Customer Lifetimes with Multiple Causes of Churn

Number of pages: 38 Posted: 05 Sep 2010
Michael Braun and David A. Schweidel
SMU Cox School of Business, Southern Methodist University and Emory University - Department of Marketing
Downloads 189 (117,906)
Citation 1

Abstract:

3.

Modeling the 'Pseudodeductible' in Insurance Claims Decisions

Management Science, Forthcoming
Number of pages: 36 Posted: 14 Jun 2005
SMU Cox School of Business, Southern Methodist University, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations, Information and Decisions Department;
Downloads 186 (123,523)
Citation 1

Abstract:

Duration models, Dirichlet process priors, insurance claims, semiparametric Bayesian statistics, underreporting

4.

Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes

Forthcoming in Marketing Science
Number of pages: 40 Posted: 21 May 2009 Last Revised: 20 Aug 2011
Michael Braun and Andre Bonfrer
SMU Cox School of Business, Southern Methodist University and Australian National University (ANU)
Downloads 141 (160,972)
Citation 2

Abstract:

Dirichlet processes, nonparametric Bayes, social networking, homophily, diffusion, word of mouth

5.

Transaction Attributes and Customer Valuation

Number of pages: 39 Posted: 28 Aug 2013 Last Revised: 17 Jun 2015
Michael Braun, David A. Schweidel and Eli Stein
SMU Cox School of Business, Southern Methodist University, Emory University - Department of Marketing and Harvard University - Harvard College
Downloads 113 (131,103)

Abstract:

customer base analysis, customer lifetime value, retention models, marketing ROI, service quality

6.

Generalized Direct Sampling for Hierarchical Bayesian Models

McCombs Research Paper Series No. IROM-02-11, MIT Sloan Research Paper No. 4925-11
Number of pages: 30 Posted: 10 Aug 2011 Last Revised: 26 Sep 2012
Michael Braun and Paul Damien
SMU Cox School of Business, Southern Methodist University and University of Texas at Austin - McCombs School of Business
Downloads 101 (198,121)

Abstract:

Bayesian Inference, Importance Sampling, Markov Chain Monte Carlo, Marginal Likelihood

7.

The Impact of Regret on the Demand for Insurance

Journal of Risk and Insurance, Vol. 71, No. 4, pp. 737-767, December 2004
Number of pages: 31 Posted: 24 Dec 2004
Michael Braun and Alexander Muermann
SMU Cox School of Business, Southern Methodist University and WU (Vienna University of Economics and Business)
Downloads 21 (420,253)
Citation 19

Abstract:

8.

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

Marketing Science, Vol. 32, No. 5, 2013; pp. 753-767; DOI: 10.1287/mksc.2013.0802
Posted: 13 Nov 2013
Michael Braun and Wendy W. Moe
SMU Cox School of Business, Southern Methodist University and University of Maryland - Robert H. Smith School of Business

Abstract:

online advertising, advertising response modeling, online visit and conversion rates, Bayesian models, targeting