Andreas Lanz

HEC Paris - Marketing

Paris

France

SCHOLARLY PAPERS

3

DOWNLOADS

114

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Ideas:
“  My research projects lie primarily in the intersection between marketing, economics, and information systems, and are geared towards helping managers make better-informed decisions utilizing granular data from online platforms.  ”

Scholarly Papers (3)

1.

Adaptive Grids for the Estimation of Dynamic Models

HEC Paris Research Paper No. MKG-2020-1383
Number of pages: 62 Posted: 18 Sep 2020 Last Revised: 21 Sep 2020
Andreas Lanz, Gregor Reich and Ole Wilms
HEC Paris - Marketing, Norwegian School of Economics (NHH) - Department of Strategy and Management and Tilburg University - Tilburg University School of Economics and Management
Downloads 74 (351,208)
Citation 1

Abstract:

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Dynamic discrete choice models, Adaptive Grids, Balanced Errors, Equioscillation

2.

Climb or Jump: Status-Based Seeding in User-Generated Content Networks

Lanz, Andreas, Jacob Goldenberg, Daniel Shapira, and Florian Stahl (2019), “Climb or Jump: Status-Based Seeding in User-Generated Content Networks,” Journal of Marketing Research, 56(3), 361–378.
Number of pages: 82 Posted: 07 May 2019 Last Revised: 30 Jun 2020
HEC Paris - Marketing, Interdisciplinary Center (IDC) Herzliyah, Ben-Gurion University of the Negev and Mannheim Business School
Downloads 32 (503,148)

Abstract:

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user-generated content networks, influencer marketing, seeding, unpaid endorsements, online communications, social networking

3.

'Small Data': Efficient Inference with Occasionally Observed States

HEC Paris Research Paper No. MKG-2020-1380
Number of pages: 30 Posted: 22 Jul 2020 Last Revised: 31 Jul 2020
Andreas Lanz, Philipp Müller and Gregor Reich
HEC Paris - Marketing, University of Zurich - Department of Business Administration and Norwegian School of Economics (NHH) - Department of Strategy and Management
Downloads 8 (655,540)

Abstract:

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