Andreas Lanz

HEC Paris - Marketing

Paris

France

SCHOLARLY PAPERS

4

DOWNLOADS

257

SSRN CITATIONS

3

CROSSREF CITATIONS

1

Ideas:
“  My research projects lie primarily in the intersection between marketing, economics, and information systems, and are geared towards helping managers make better-informed decisions utilizing granular data from online platforms.  ”

Scholarly Papers (4)

1.

Adaptive Grids for the Estimation of Dynamic Models

HEC Paris Research Paper No. MKG-2020-1383
Number of pages: 62 Posted: 18 Sep 2020 Last Revised: 21 Sep 2020
Andreas Lanz, Gregor Reich and Ole Wilms
HEC Paris - Marketing, Norwegian School of Economics (NHH) - Department of Strategy and Management and Tilburg University - Tilburg University School of Economics and Management
Downloads 104 (313,523)
Citation 1

Abstract:

Loading...

Dynamic discrete choice models, Adaptive Grids, Balanced Errors, Equioscillation

2.

'Small Data': Efficient Inference with Occasionally Observed States

HEC Paris Research Paper No. MKG-2020-1380
Number of pages: 63 Posted: 22 Jul 2020 Last Revised: 28 Jun 2021
HEC Paris - Marketing, University of Zurich - Department of Business Administration, Norwegian School of Economics (NHH) - Department of Strategy and Management and Tilburg University - Tilburg University School of Economics and Management
Downloads 57 (442,037)

Abstract:

Loading...

3.

Climb or Jump: Status-Based Seeding in User-Generated Content Networks

Lanz, Andreas, Jacob Goldenberg, Daniel Shapira, and Florian Stahl (2019), “Climb or Jump: Status-Based Seeding in User-Generated Content Networks,” Journal of Marketing Research, 56(3), 361–378.
Number of pages: 82 Posted: 07 May 2019 Last Revised: 10 May 2021
HEC Paris - Marketing, Interdisciplinary Center (IDC) Herzliyah, Ben-Gurion University of the Negev and Mannheim Business School
Downloads 57 (442,037)
Citation 3

Abstract:

Loading...

user-generated content networks, influencer marketing, seeding, unpaid endorsements, online communications, social networking

4.

Social Capital Accumulation Through Social Media Networks: Evidence from a Randomized Field Experiment and Individual-Level Panel Data

Weiler, Michael, Simon Stolz, Andreas Lanz, Christian Schlereth, and Oliver Hinz (2021), "Social Capital Accumulation Through Social Media Networks: Evidence from a Randomized Field Experiment and Individual-Level Panel Data," Management Information Systems Quarterly, forthcoming.
Number of pages: 80 Posted: 11 May 2021
Goethe University Frankfurt, WHU - Otto Beisheim School of Management, HEC Paris - Marketing, WHU - Otto Beisheim School of Management and Goethe University Frankfurt - Faculty of Economics and Business Administration
Downloads 39 (516,566)

Abstract:

Loading...

Social Capital, Field Experiment, Instrument Variable Approach, Complier Average Causal Effect, Social Media Network, Agency for Networking