Andreas Lanz

HEC Paris - Marketing

Paris

France

  • HEC Paris - Marketing

SCHOLARLY PAPERS

5

DOWNLOADS

590

SSRN CITATIONS

3

CROSSREF CITATIONS

1

Ideas:
“  My research projects lie primarily in the intersection between marketing, economics, and information systems, and are geared towards helping managers make better-informed decisions utilizing granular data from online platforms.  ”

  • HEC Paris - Marketing

Scholarly Papers (5)

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1.

Social Capital Accumulation Through Social Media Networks: Evidence from a Randomized Field Experiment and Individual-Level Panel Data

Weiler, Michael, Simon Stolz, Andreas Lanz, Christian Schlereth, and Oliver Hinz (2021), "Social Capital Accumulation Through Social Media Networks: Evidence from a Randomized Field Experiment and Individual-Level Panel Data," Management Information Systems Quarterly, forthcoming.
Number of pages: 80 Posted: 11 May 2021
Michael Weiler, Simon Stolz, Andreas Lanz, Christian Schlereth and Oliver Hinz
Goethe University Frankfurt, WHU - Otto Beisheim School of Management, HEC Paris - Marketing, WHU - Otto Beisheim School of Management and Goethe University Frankfurt - Faculty of Economics and Business Administration
Downloads 165 (249,577)

Abstract:

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Social Capital, Field Experiment, Instrument Variable Approach, Complier Average Causal Effect, Social Media Network, Agency for Networking

2.

Adaptive Grids for the Estimation of Dynamic Models

Lanz, Andreas, Gregor Reich, and Ole Wilms (2022), “Adaptive Grids for the Estimation of Dynamic Models,” Quantitative Marketing and Economics, forthcoming.
Number of pages: 62 Posted: 18 Sep 2020 Last Revised: 06 Jan 2022
Andreas Lanz, Gregor Reich and Ole Wilms
HEC Paris - Marketing, Tsumcor Research AG and University of Hamburg
Downloads 143 (277,631)
Citation 1

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Numerical dynamic programming, mathematical programming with equilibrium constraints, r-adaptive grid refinement, equi-oscillation

3.

Helpful or Harmful? Negative Behavior Toward Newcomers and Welfare in Online Communities

HKUST Business School Research Paper No. 2021-037, HEC Paris Research Paper No. MKG-2021-1429
Number of pages: 55 Posted: 11 Oct 2021 Last Revised: 02 Dec 2021
Florian Pethig, Hartmut Hoehle, Kai-Lung Hui and Andreas Lanz
University of Mannheim - Business School, University of Mannheim, Hong Kong University of Science and Technology - School of Business and Management and HEC Paris - Marketing
Downloads 99 (361,122)

Abstract:

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Online communities, nudges, newcomers, community welfare, natural experiment

4.

'Small Data': Efficient Inference with Occasionally Observed States

HEC Paris Research Paper No. MKG-2020-1380
Number of pages: 58 Posted: 22 Jul 2020 Last Revised: 10 Jan 2022
Andreas Lanz, Philipp Müller, Gregor Reich and Ole Wilms
HEC Paris - Marketing, University of Zurich - Department of Business Administration, Tsumcor Research AG and University of Hamburg
Downloads 95 (370,541)

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5.

Climb or Jump: Status-Based Seeding in User-Generated Content Networks

Lanz, Andreas, Jacob Goldenberg, Daniel Shapira, and Florian Stahl (2019), “Climb or Jump: Status-Based Seeding in User-Generated Content Networks,” Journal of Marketing Research, 56(3), 361–378.
Number of pages: 82 Posted: 07 May 2019 Last Revised: 10 May 2021
Andreas Lanz, Jacob Goldenberg, Daniel Shapira and Florian Stahl
HEC Paris - Marketing, Interdisciplinary Center (IDC) Herzliyah, Ben-Gurion University of the Negev and Mannheim Business School
Downloads 88 (388,577)
Citation 3

Abstract:

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user-generated content networks, influencer marketing, seeding, unpaid endorsements, online communications, social networking